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How to Create a Media Kit

5W PR

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Examples of assets include data, infographics, and videos, among others. The key here is that it is an informative piece of content.

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Measurement, Analytics a Hot Skill

The Proactive Report

Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences. Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. This year alone, the U.S.

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7 PR Blogs You Should Be Following

Critical Mention

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Since PR and marketing often go hand in hand, we suggest reading up on their strategic inspiration posts and top tips for content distribution. SCHEDULE A DEMO. Priscilla Osorio.