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How to Generate Coverage From Conferences

Cision

Conferences provide journalists a prime learning experience and often lead to media coverage. Here are four steps to pitching reporters and getting coverage from your upcoming conference. You could also use your conference to introduce new products or offerings. Announce and promote conference panelists.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: B2B Sales Cycles ).

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How to Create a Media Kit

5W PR

When media kits were first developed, they were folders containing typed paper and black and white photographs. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. What to Include in a Media Kit? Modern media kits are future-proof and adaptable.

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12 Months of Content Marketing For 2018

Cision

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. March: Revisit Your Best Content.

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Resolutions to Up Your PR Game in 2018

Critical Mention

Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. If your writing could use some work, don’t wait. Read a book (“ Everybody Writes ” by Ann Handley is a great one) or take a class ( Udemy offers some) but most importantly, WRITE.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Every year I read and write about dozens of reports on B2B marketing and PR. 66% said conferences (including virtual). Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

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