Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. The problem extends to marketing, but there’s some good news for PR. That’s where B2B brands have an opportunity to educate their market. Here’s how B2B PR supports sales. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

Wadds Inc.

JANUARY 22, 2023

I presented the first year of my part time PhD research at the Leeds Business School research conference yesterday. There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership.

Publicity 122

Publicity Case Study Study Ethics 122

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. Become a constant at conferences. Bylines and blogs. Take home some hardware.

Conference 160

Conference Leadership LinkedIn Social Media 160

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “Content marketers need to be more like meteorologists than fortune tellers. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Stern + Associates

MARCH 22, 2023

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. These savvy companies committed to becoming entirely AI-first, from C-level sponsorship to technology infrastructure, from business ethics to company culture,” she explains. Success will boil down to team, culture and people.”

Tools 75

Tools Ethics Technology Privacy 75

Karen Freberg

JULY 10, 2019

This fall, I will be doing an independent study focused on influencer marketing and campaign execution with one of my former #FrebergAlum students, Candice Champlin. So, you can see here – Candice is definitely setting the bar pretty high as far as work experience and ethic. In my world, that’s a big win on the job market!

Marketing 51

Marketing Ethics Study Case Study 51

Stephen Waddington

MAY 14, 2018

There was a clear message from Google’s IO developer conference last week: the future of computing and interaction between human and machine, is voice. The US is the largest market accounting for almost 70% of sales. The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014.

Publicity 84

Publicity Marketing Google Radio 84

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. This sale of “thought leadership”– market visibility with inherent credibility – is neither a recent development nor a crime that deserves a congressional investigation. Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Critical Mention

AUGUST 20, 2020

Even though many public meetings, events and conferences have been canceled, communication is still evolving. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Wadds Inc.

MARCH 19, 2024

This a keynote that I gave to the CIPR Inside Conference this morning. It supports an organisation in dealing with a range of operational issues depending on its geographic location, market sector, operating context, as well as societal and political issues. I’ve already shared examples from today’s conference.

Internal 78

Internal International Communications Employee 78

Reputation Us

AUGUST 28, 2023

I value attending these types of “innovative” and “disruptive” conferences, as they keep me on the front lines of the latest problems and solutions. ” Aftab Pureval Presentation : Future-Proof Marketer: Exploring AI for Marketing Success Matthew Dooley @beth-johnson Stella Udeozor “Look at A.I.

System 78

System Technology Banking Community 78

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. A New Intelligence. “At

Ethics 52

Ethics Conference Technology Employee 52

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Here’s what you’ll learn. Student support.

Ethics 108

Ethics Conference Advertising Advertising 108

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Strong Platform : Choose a reliable webcasting or conference platform. Look for recommendations on its stability and ease of use.

Conference 52

Conference Government Retail Analytics 52

PR in High Definition

DECEMBER 1, 2022

The 2022 United Nations Climate Change Conference, COP27, took place in Sharm el-Sheikh, Egypt, this past month, where global leaders gathered to discuss solutions to the ongoing threats associated with the climate crisis.

Energy 62

Energy Engineering Technology Government 62

Maxim Behar

MARCH 21, 2021

In his new role, Behar will be focused on continuing ICCO’s growth beyond the 70 countries currently served and raising the ethical standards and quality of the global communications business. He oversaw an expansion of associations and markets in ICCO membership and made it even more influential and recognizable.

Internal 52

Internal International Ethics Community 52

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. meeting at an all-male golf club to the exclusion of their female chief marketing officer”. Is it different than illegal marketing?

Marketing 68

Marketing Ethics Interviews Meeting 68

Stephen Waddington

JUNE 26, 2018

The CIPR #AIinPR panel is hosting a Twitter chat on 3 July between midday and 1pm BST and I’ll be sharing our work during workshops at the CIPR’s Northern Conference. 3 Investigate the third party tool market The vendor community is keen to sell into the PR market. We’re keen to explore where to take the work next. #3

Ethics 69

Ethics Technology Analysis Conference 69

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” AI is not exactly the threat many marketers portray it to be.

Marketing 50

Marketing Training Data Ethics 50

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

PRSay

NOVEMBER 16, 2016

The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Ethics Mobile Big Data 60

Bianchi Biz Blog

OCTOBER 9, 2023

The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world.

Transportation 99

Transportation Meeting Newspapers Media 99

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 52

Financial Conference Agency Resources 52

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. recording audio, etc) and data collection (we do not know how Clubhouse does this yet) is also an important distinction here to note among other potential legal and ethical considerations.

Groups 96

Groups Social Media Ethics Meeting 96

Stephen Waddington

APRIL 23, 2020

Safra Center for Ethics at Harvard Business Review has an international perspective, while A Sustainable Exit Strategy: Managing Uncertainty, Minimising Harm published by the Institute for Global Change looks specifically at the situation in the UK. The UK’s response has been daily press conferences. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

Stephen Waddington

JUNE 26, 2018

There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. We benefit from innovation that takes place in markets around us rather than directing research and product development.

Ethics 69

Ethics Analysis Technology Data 69

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content.

Content Marketing 40

Content Marketing Company System Marketing 40

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical.

Creativity 96

Creativity Storytelling LinkedIn System 96

Karen Freberg

OCTOBER 17, 2021

I know Tyler and Luke both from conferences at NCA and AEJMC – and they are rising PR scholars and professionals who will make waves in our field. That’s why I love some of the social psychology theories (TPB and ELM) is because marketing, PR and others can use them and they make sense? Go to a Psychology conference.

Study 111

Study Journalism Interviews Conference 111

Maxim Behar

SEPTEMBER 27, 2022

The lower the taxes, the greater the collection, the better the transparent, ethical business feels, the one that wants to earn transparently and not be in the gray sector. The most common question I was asked was: “What is "business ethics". If we do it transparently, that means we do it ethically. It's not that hard.

Government 52

Government Tourism Ethics System 52

Ethical Voices

DECEMBER 12, 2022

Overseeing a team of 120 communicators, Rebecca is responsible for driving the overall strategic direction, commercial operations, and global client growth across the markets, and driving collaboration across the APAC region. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including:

Ethics 73

Ethics Brand Branding Internal 73

Karen Freberg

MAY 14, 2018

Influencer marketing is a big area of focus for a lot of businesses, brands, and organizations. I am good friends with Mark and Jason, and I feel both have provided some great points here related to the state of influencer marketing, and what the impact is moving forward with this area of specialization.

Social Media 41

Social Media Ethics Media Guidelines 41

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Already sold out, you can follow conference event action on twitter @MDRTTweet with the hashtag #MDRT2016. It's almost here! Here's my press release. 12:30 p.m.,

Insurance 40

Insurance Insurance Financial LinkedIn 40

The Stalwart Blog

JANUARY 28, 2016

Current position — Google, Retail Marketing Team. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers. I support our marketing initiatives across North America retail for Google products. At Stalwart, my team was supportive and ethical and full of integrity.

Internal 60

Internal International Retail Ethics 60