Cision

FEBRUARY 16, 2016

Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of $500 million dollars. While this is abysmal news for investors in Twitter, the tea leaves for marketing and communication professionals aren’t necessarily so grim.

Twitter 120

Twitter Crisis Financial Facebook 120

OnePitch

SEPTEMBER 13, 2022

Our guest today on Coffee with a Journalist is Max Ufberg from Fast Company. Max is a senior staff editor at Fast Company working on the tech team. Click below to follow Max Ufberg on Twitter and LinkedIn. No one else can write it. You’re like, “Oh, darn. I guess it’s going to be me.”. [00:07:53] MU: Yeah.

Company 78

Company Pitching Report YouTube 78

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. You can find Kevin on LinkedIn , and follow Fleet Equipment on Twitter and Facebook !

Meeting 104

Meeting Media Journalism Interviews 104

Flack's Revenge

NOVEMBER 22, 2022

NY Times reporter David Wallace-Wells wrote : How do you make a multibillion-dollar company disappear in a week? Kelsey Piper, writing for Vox , got a nice scoop shortly after the story broke. Dude, get a haircut, put on some pants and ditch the video game. Sam “It’s the PR Talking” Bankman Fried.

Banking 177

Banking Employee Financial System 177

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies. What have we learned?

Writing 100

Writing How To Print Corporate 100

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. To be sure, generative AI aside, the company has been invested in AI for a while as I’ve noted before many times.

Survey 155

Survey Software B2B Pitching 155

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years. After a few hops around in the company, I’ve landed with FleetOwner. I love poetry and video games.

Meeting 89

Meeting Media Pitching Newspapers 89

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Helps with quick turn request like putting company logo on visuals. More dog videos, please!

Social Media 174

Social Media Media Analytics Data 174

Communications Conversations

APRIL 21, 2020

When I was starting on LinkedIn–and even back well before that to Twitter–this was one of my key strategies. Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. I write one of the longest-running PR and social media blogs in the country. And, it worked.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Deirdre Breakenridge

JULY 22, 2019

There are approximately 6,000 tweets shared every second on Twitter. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Can you imagine?

Social Media 177

Social Media Media Interviews Instagram 177

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

Twitter 98

Twitter How To Pinterest Tools 98

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Vertical videos. It’s a colossal figure that clearly shows you have to optimize video content for the mobile experience.

Social Media 156

Social Media Trends Media Instagram 156

Shift Communications

MARCH 15, 2022

They’re investing in audio (ex: podcasts) and video (especially short form) to help fill in their content model. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter. They have less reporters, want to generate more video and audio content and need to build subscribers.

Strategy 103

Strategy Media Journalism Banking 103

Business Wire

MARCH 14, 2018

The way a brand conducts business through social media is a direct reflection of the company. Think about a user who would see the same post on Twitter and Facebook for example. What would he think about your company? The simplest use of video is to document a live event. So don’t run away from ephemeral, embrace it!

Social Media 159

Social Media Mobile Media Video 159

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work.

Video 88

Video Interviews Resources Creativity 88

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Business Wire

APRIL 25, 2017

Here are some great tips from Executive Producer Amy Feller that will increase the chances of your news release being featured on BizWireTV: Write a compelling headline Headlines don’t just attract readers, they entice viewers as well. Scroll down a Facebook page, or Twitter and see how much content is visual.

Television 155

Television Video Travel Analysis 155

Sword and the Script

OCTOBER 5, 2021

The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. The company has done a couple of things historically that allow it to stand out in the market.

Software 161

Software Tools Print Technology 161

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Would you like to write about how blockchain is changing the jewelry business? I represent a company Flowr that … ” .

Pitching 215

Pitching Journalism Construction Writing 215

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. Probably the most fun thing I’ve worked on at EV Pulse is my video review of the Kia EV6. What story or stories are you most proud of?

Meeting 79

Meeting Automotive Media YouTube 79

Beyond PR

JUNE 15, 2016

2016 has been heralded by many marketing experts as the Year of Video, and it’s no wonder as video not only creates an engaging, personal experience, it also converts customers. According to think with Google , 40% of customers visited a store or website as a result of seeing branded video on their smartphones.

Video 40

Video Creativity Resources LinkedIn 40

Deirdre Breakenridge

FEBRUARY 26, 2018

There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? They might be those who share your content consistently, comment on articles you produce, engage with you on the social networks, or write handwritten letters to your executive team. Connect with her on Twitter.

Brand 256

Brand Branding Social Media Employee 256

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Within minutes he posted a video to the web. Until the company fills the void with accurate information, @shroomy0021 is currently the spokesperson for the event. Social media is your competition.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Over the years, major companies have debated where social media should reside.

Social Media 104

Social Media Marketing Media Analysis 104

PRSay

MARCH 25, 2019

The better you treat your employees, and the more they feel invested in your company or organization, the less likely they will act to hurt it. Assume that anyone reading the email will leak it to social media, or the private speech you’re giving to your team is secretly being videoed.

Internal 156

Internal International Communications Employee 156

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. Any pet peeves with PR people?

Automotive 86

Automotive Report Meeting Radio 86

PRSay

AUGUST 17, 2020

I get a lot of pitches emailed to me saying, ‘Oh, I have this client who runs a company. Would you like to speak to them because this is in the health area and you write about health?’ Connect with her on Twitter: @LisaArledge. Or [I have] a client who is the CEO of a hospital or published this study.

Media Relations 158

Media Relations Journalism Media Survey 158

Flack's Revenge

NOVEMBER 29, 2021

There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan. The transcript is provided courtesy of TV Show Transcripts (also, see the video above). Kendall: This is a company vehicle. Kendall: Well, no, because I was acting in the best interests of the company.

Pitching 156

Pitching Conference Enterprise Course 156

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. followers on Twitter and 4.3 Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. million Twitter followers. Ariana Grande. Antoni Porowski (@antoni) September 6, 2019. Liza Koshy.

Brand 87

Brand Branding Instagram YouTube 87

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 200

Writing Communications Marketing B2B 200

PRSay

JULY 6, 2020

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. Twitter and Square, for example, have both announced that their employees can continue to work remotely. Companies should also purchase extra face masks for visitors, as needed. Don’t fret if someone is ill.

Employee 190

Employee Skype Meeting Nonprofit 190

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. Having an online social media presence is very important for any company online.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” ” – Emily Bell, writing for CJR.

Mobile 120

Mobile LinkedIn Facebook Google 120

PRSay

JULY 14, 2020

When COVID-19 first began impacting businesses, company leaders had to make a variety of decisions behind the scenes. I immediately told my leadership team and informed my staff, letting everyone know how I would be running the company and the things that would and would not be changing. Connect with Lisa on Twitter: @LisaArledge.

System 158

System Community Social Media Employee 158

Flack's Revenge

NOVEMBER 29, 2021

There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan. The transcript is provided courtesy of TV Show Transcripts (also, see the video above). Kendall: This is a company vehicle. Kendall: Well, no, because I was acting in the best interests of the company.

Pitching 156

Pitching Conference Enterprise Course 156

OnePitch

JANUARY 10, 2023

Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. So, it’s not really about trying to write a clever like subject line or like a clever pitch note. “I If you’re going to write a long letter, no one’s going to read it.”. [00:08:36] BB: Email or Twitter DM?

Pitching 75

Pitching Financial Video Product Launch 75