ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. As the pandemic and its impact have grown, many companies recognized it was time to go beyond PSAs about social distancing or offers of fun branded Zoom backgrounds to those of us stuck at home.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. But they usually fall short as a company grows and sees a need for a more coordinated PR effort. The company has secured funding that will enable a leap forward. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

JULY 11, 2023

This new mom also provides helpful tips and perspectives on how she runs her business. Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.”

Publicity 129

Publicity Small Business Trends Leadership 129

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370

Brand Branding Media Measurement 370

Beyond PR

OCTOBER 11, 2016

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners. Mistake #2: Ineffective company website. Mistake #1: Unclear target audience.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Brand24

DECEMBER 18, 2018

Online reputation management in-and-out for small and medium companies, including definition, benefits, challenges, tools and more.

Reputation 70

Reputation How To Tools Company 70

Axia PR

JULY 2, 2021

Social media plays a tremendous role in our world today and many companies are curious as to whether it can be used to their advantage. This trend has the ability to ruin both a brand's reputation and its overall earnings if a brand makes the wrong move on social media.

Social Media 62

Social Media Media Small Business Reputation 62

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. In the same announcement, PRophet also said it had partnered with LexisNexis for access to the 200,000 news sources the company monitors.

Survey 146

Survey Software B2B Pitching 146

PR Fuel

OCTOBER 26, 2021

You can use your press release to establish a reputation as an expert in your field. As you build a reputation as an authority in your field, you’ll be able to communicate the value proposition of your products and services. By writing a press release and submitting it to the right places, you can build such a reputation.

Writing 103

Writing Consumer Small Business Reputation 103

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

Garrett Public Relations

FEBRUARY 28, 2024

Some companies seem to get in their own way when it comes to earning media coverage. As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

David PR Group

MAY 15, 2014

We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. Your company should have a Twitter account, a Facebook page and a LinkedIn page if for no other reason than it verifies your company’s identity and authenticates your news. www.davidpr.com.

Reputation 40

Reputation Hotels Crisis Management Google 40

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. PR contributes to reaching business goals. What is media coverage? Why is media coverage important? Setting targets.

Print 112

Print Trends Agency Brand 112

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens? Earned Media Builds Trust.

Strategy 257

Strategy How To SEO Engineering 257

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services. It is written in a journalistic style.

Engineering 128

Engineering Writing Social Media Tools 128

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Reputation. Reputation plays a huge role in public relations for B2B. Reputation plays a huge role in public relations for B2B. Better customer relationships. Improved crisis management.

B2B 52

B2B Strategy eBook Small Business 52

ImPRessions - Crenshaw Communications

JUNE 11, 2018

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. The more we post about productivity software for small business, for example, the greater our authority becomes.

SEO 147

SEO B2B Google Guidelines 147

David PR Group

MARCH 23, 2020

Since last week, there’s been an onslaught of them from businesses both large and small. Some are a bit tone-deaf, and some companies are taking corporate responsibility too far – so their customers are starting to ignore them. Can you help them get a small business loan? How to restructure their business?

Brand 85

Brand Branding Crisis Healthcare 85

Konnect Agency

MARCH 31, 2020

There are even companies out there that do short term leases for laptops. Discuss and acknowledge the company’s position, and you’ll find that the more people understand, the more they will be committed to help solve challenges. Crisis and Reputation Management.

Resources 85

Resources Crisis Healthcare Creativity 85

David PR Group

MARCH 19, 2020

Frank the web designer should be offering e-commerce and virtual tour updates to his clients who need to be moving their business online. Carmen , who specializes in creating efficiencies, is dealing with large-scale change management and can be helping companies transform their models and operations quickly. Stay safe and be well. (I

Brand 79

Brand Branding Skype Web 79

PR Fuel

JULY 28, 2021

Gaining recognition for milestones is an important part of growth for your reputation and customer base. Every business is unique in its size, age, customer base, products and services, and more. If your current sales and reputation stayed as is, where would you be? What are your expectations for this year? M – Measurable.

How To 105

How To Engineering Google Web 105

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. You might be thinking “It’s never going to happen to my business!”, Without a documented plan, how would you handle a crisis? How do you define crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. Here are the results: 48% said yes. 31% said they were interested. and only 21% said no. I think not.

SEO 124

SEO Engineering Crisis Crisis Management 124

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Freelancers and social media management companies usually offer packages based on what you need.

Social Media 120

Social Media Media Internal International 120

PR Fuel

JANUARY 24, 2022

Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Find Creative Angles.

Creativity 111

Creativity Data Measurement Product Launch 111

Garrett Public Relations

AUGUST 27, 2023

As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. Here’s an example.)

Pitching 118

Pitching Media B2B Examples 118

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. The average person may not feel particularly attached to a cleaning company, but the creation of this hashtag brings an interactive element to the rather humdrum topic of personal hygiene. Highlight company culture for recruiting.

B2B 111

B2B Brand Branding B2C 111

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Top Tips For Small Businesses Considering Social Media Advertising. Facebook becomes the customer service go to for consumers. Twitter users take a stand to call for action.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Top Tips For Small Businesses Considering Social Media Advertising. Facebook becomes the customer service go to for consumers. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

SEPTEMBER 24, 2018

The CIPR has made a concerted effort to engage with business this year. The CIPR has forged relationships with the Federation of Small Business and the Confederation of Business Industry in the past six months in a bid to assert the value of public relations. Its latest campaign seeks out bosses directly.

Video 60

Video Publicity Travel Small Business 60