Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. This is one of the arguments the company has played up to soothe the once-besotted investors worried about its growth prospects. earned and paid media tactics work best when they work together.

Twitter 60

Twitter Marketing Media Advertising 60

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." Every reporter uses Twitter as a tool to find sources. and as an international speaker in over 40 countries and on all seven continents.

Real Estate 214

Real Estate Video Report Twitter 214

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Bianchi Biz Blog

AUGUST 7, 2023

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Deirdre Breakenridge

JUNE 25, 2018

The changing media landscape has made companies and organizations change the way they do PR. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. Especially with Twitter and even Snapchat, fans can interact with their favorite players.

Sports 150

Sports Television Social Media Newspapers 150

The Hoyt Organization

APRIL 23, 2024

Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging. Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility.

Strategy 103

Strategy Nonprofit Social Media Leadership 103

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world.

Google 225

Google Facebook Wikipedia Engineering 225

Stephen Waddington

DECEMBER 24, 2019

The only condition attached was no swearing or abusive language as the company was live on TV. The photo was featured in every newspaper the next day and even placed on the cover of the manifesto. When he visited the Conservatives made sure the visits were covered well, including visiting the offices of at least two newspapers.

Newspapers 78

Newspapers Film Local Policies 78

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. 10 PR Tips for Making Your Company Easier to Cover.

SEO 103

SEO Software Resources Newspapers 103

Bianchi Biz Blog

APRIL 18, 2022

Supply chain disruptions and how companies are managing them are another big topic. I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. You can follow Robert on Twitter at: @rschoenb. I’ll add an oddball in there.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. Twitter: [link]. Provide assets.

Meeting 82

Meeting Automotive Media Transportation 82

Agility PR Solutions

AUGUST 19, 2019

USA AND CANADA Follow us on Twitter @Press_Moves News and Media Gannett and Gatehouse Media: have struck a deal for a $1.4 billion merger that will create the largest newspaper group in the country. The newly formed company, which […]. The most notable journalist and media industry moves of the past week.

Newspapers 60

Newspapers Groups Twitter Industry 60

Bianchi Biz Blog

FEBRUARY 21, 2022

A lot of my focus last year and this year has been on the autonomous trucking race, which is heating up this year as self-driving trucking companies are getting closer to offering automated long-haul products to fleets. and how transportation companies will start seeing the benefits of repaired highways and bridges.

Meeting 95

Meeting Transportation Media Sports 95

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. What about promoting events for your company or client? Are you hoping to drive brand/company awareness? Photo courtesy of Pixabay. By Robin Carr, LCI.

Local 98

Local Newspapers Sports Video 98

Cision

JUNE 16, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 250

Communications How To Telecommunications Employee 250

Bianchi Biz Blog

JUNE 21, 2021

Several months after I left my job at my hometown newspaper, The Vindicator , I got some texts from friends who still worked there with some ominous-sounding news. This month, June, marks seven years working full-time for local newspapers. You can find Jordyn on Twitter at: @JGrzelewski. I worked there for about 4.5

Meeting 95

Meeting Report Automotive Real Estate 95

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists.

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. Why is there a disconnect between trucking companies and drivers concerning retention?” My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns. Basically, the why. I stand behind this statement.

Transportation 94

Transportation Meeting Media Newspapers 94

Bianchi Biz Blog

OCTOBER 24, 2022

We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.

Meeting 60

Meeting Automotive Transportation Media 60

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Did you think that news-breaking rivals such as Twitter, BuzzFeed, Bring Me The News, MinnPost , Mpls/St.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Bianchi Biz Blog

MAY 8, 2023

I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 85

Automotive Report Meeting Radio 85

The Proactive Report

MAY 2, 2015

Newspaper ad revenue declined another 4% year over year, to $19.9 In 2014 three different companies spun off more than 100 newspaper properties, in large part so that their still-robust broadcast or digital divisions would not be affected by the newspaper industry’s continuing financial woes.

Report 100

Report Mobile Newspapers Media 100

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. By Robin Carr .

Media Relations 52

Media Relations Publicity Sports Media 52

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. which is one of many companies giving employees time off to vote. This year’s theme is “Transforming the Landscape.”

Communications 201

Communications Nonprofit Employee Local 201

Cision

OCTOBER 2, 2017

Without really understanding the needs of the audience — which news outlets they prefer, what makes them more inclined to read content from a company, what type of media generates the most interest — it’s impossible to customize and distribute content to the best audience. Use Mobile Destinations. Find The Right Social Media Channel.

Community 225

Community Pinterest Mobile Television 225

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. Never reach out to a journalist on Twitter. But it has been frowned upon to reach out to media with a Twitter DM.

Media Relations 195

Media Relations Media Pitching Product Launch 195

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This guide will discuss some key healthcare public relations strategies.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

Shift Communications

NOVEMBER 5, 2014

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. You could, in theory, go door to door and ask of every known subscriber to the newspaper whether they read the article, and if so, what they thought of it. This is patently false. click to tweet this.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. I really love delving into people’s stories or stories of how companies are born.

Meeting 73

Meeting Automotive Engineering Journalism 73

Cision

AUGUST 17, 2016

Fortunately, press release distribution companies got wise to this and now have stringent controls over what gets published (at PR Newswire and PRWeb , an editor reviews every press release and has to approve it before it gets distributed). Could it be on a news site or in the newspaper? Amplification.

Newspapers 144

Newspapers Writing Strategy Pitching 144

Bianchi Biz Blog

JANUARY 23, 2023

EPA against a company (and the company’s response), new technology, sustainability, game-changers, mergers and acquisitions, company features, industry trends, localization of global trends, among many other driving forces in determining a story. How long have you been in journalism and how did you get started?

Meeting 78

Meeting Report Chemicals Media 78

5W PR

APRIL 19, 2021

What catches one’s attention when they are flicking through a magazine or newspaper? With intense competition experienced by companies within different communication channels, incorporating images is a sure way to grab an audience’s attention. Consistent imagery across platforms—Facebook, Twitter, etc.—helps Build an Identity.

Infographics 88

Infographics Newspapers Study Brand 88

The Proactive Report

APRIL 5, 2015

76% of producers and journalists affiliated with digital outlets of television and radio stations, newspapers, magazines, media sites reported using outside produced video. However, the PRESSfeed study of 300 company newsrooms showed that brands are not taking advantage of this opportunity. Follow me on Twitter.

Media 100

Media Video Television Radio 100

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others.

Automotive 85

Automotive Meeting Media Mobile 85

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. How to do that?

How To 149

How To Social Media B2C Television 149