Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. Read the free white paper today! The Right Team. The Right Goals.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Here’s a roundup of other news and links from the world of PR technology.

SEO 130

SEO Content Marketing Marketing Software 130

Cision

JUNE 27, 2015

Data drives PR measurement. As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Click here for our latest white paper today! Don’t keep accomplishments locked up behind the scenes after a crisis hits.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Use technology and social media to extend it as much as you can. Facilitation.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . Get our recent white paper today! Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts. Learn how to leverage influencers to increase your reach. Monitor The Media.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

APRIL 14, 2015

Thanks to technology, PR pros have the world at their fingertips. Measure What Matters. Ah, measurement, a PR pro’s favorite subject. Just keep in mind that just because you can measure it, doesn’t mean you should. Kerins and his team don’t measure success by looking at reach or how many clips they’ve generated.

Media Relations 120

Media Relations Media Pitching Measurement 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. This is also an important point because marketing technology is only useful if people actually use it. 1) Networking device maker’s product catalog.

Case Study 97

Case Study B2B Study Marketing 97

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications. I only changed a few words here and there. Fifteen years later, the solid foundation advice still works.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you measuring your programs?

Marketing 120

Marketing Financial Strategy Analytics 120

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology. Make sure it’s two pages or less. Enter an awards competition. Promote your expertise.

Nonprofit 154

Nonprofit Local LinkedIn Big Data 154

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! The obvious answer is technology—I remember mailing out press releases! What do you like least?

Employee 120

Employee Agency Meeting Strategy 120

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. 3) Audio and podcasts.

Marketing 65

Marketing Survey Study B2B 65

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Learn how with Cision’s free white paper!

Media 120

Media Social Media Community Measurement 120

Sword and the Script

APRIL 29, 2017

More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI. 2) Defining content marketing measurement success. Can your agency speak finance?

Marketing 67

Marketing Measurement Content Marketing Survey 67

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. More, More and Still More. Engagement. And maybe there isn’t.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

JUNE 13, 2017

This marketing philosophy fits beautifully with the B2B technology lifecycle – a long sales process with multiple reviewing departments, let alone decision makers. B2B Blog Metrics: 4 Effective Categories to Measure Success. articulated a long time ago in The Cluetrain Manifesto : all markets are conversations. Stage 3: Bargaining.

Content Marketing 77

Content Marketing Marketing B2B Analytics 77

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.

B2B 64

B2B Report Marketing Survey 64

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Knowing which white papers and articles are more successful may uncover new course ideas.

How To 40

How To Marketing Training Product Launch 40

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Set your contest up for success by having clearly-defined goals, guidelines and methods for measuring/announcing the results. Cross promote with other local businesses.

Small Business 74

Small Business Local Marketing Guidelines 74

Beyond PR

AUGUST 10, 2016

Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. View our White Paper!) So what are actionable steps to help close these gaps? Focus your efforts on revenue. Preorder now!

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

OCTOBER 27, 2015

Mr. Webster writes: …have you ever signed up for a webinar or white paper, and then gotten an absolutely cringeworthy, ham-handed sales call as a result? Measures of effectiveness stemming from awareness efforts were hard to quantify and left a business with little in the way of tangible evidence such investment had a business impact.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Sword and the Script

NOVEMBER 1, 2016

The answer – and the title for a white paper accompanying the study – Influencer Grudge Match: Lady Gaga versus Bono! – To that end, at the time, Brian Solis offered this working definition: “Influence is the ability to cause desirable and measurable actions and outcomes.”.

Marketing 60

Marketing Study Survey Content Marketing 60

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? Get the latest white paper now!

Travel 120

Travel Technology Airlines Wireless 120

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history. Source: Mathew Sweezey ). Conversion Rate Optimization.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. Erik Sherman, freelance journalist and writer. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Cision

MAY 10, 2016

With so much new technology at their fingertips, marketers can reach audiences in ways past generations never dreamt of doing. They either lack the skills needed to get the job done, or put their trust in oversimplified products claiming to measure efforts with perfect accuracy. Need a measurement makeover?

Measurement 120

Measurement B2B Data Examples 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. PR measurement. PR measurement. PR measurement. 66% said conferences (including virtual).

B2B 114

B2B Marketing Survey Software 114

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer content and measurement goals . Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191