NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. “I prefer HEB.”

Advertising 78

Advertising Advertising Brand Branding 78

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Window Company Shatters PR Expectations with Baseball Promotion. million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Kudos all around.

Brand 136

Brand Branding Local Hotels 136

5W PR

JUNE 26, 2023

To ensure success during the holiday season, companies must develop a strategic marketing plan , account for various factors that influence outcomes, and effectively execute their strategy. Companies must initiate their holiday marketing planning early to leverage this bustling season. Other brands can also benefit, not just retailers.

Brand 78

Brand Branding Retail Strategy 78

NewsWhip

MARCH 24, 2021

In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. Second-hand sales have been steadily growing in retail for years, particularly within the luxury category, watches and jewelry. Her company acquires the plastic scraps left over from local factories.

Chemicals 148

Chemicals Retail Facebook Local 148

PRSay

MAY 17, 2019

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. For Aiyer, who previously worked in the U.S. ” Public safety.

Small Business 109

Small Business Retail Transportation Technology 109

Presspage

FEBRUARY 9, 2018

The company's currently serves 23 million customers divided over key markets Germany, the United Kingdom, the Netherlands and Belgium, as well as several countries in Central Eastern and South Eastern Europe, the Czech Republic, Hungary and Poland. Just recently, the company announced its succesful market entry in the USA and Ireland.

Strategy 83

Strategy Energy Local Retail 83

PRSay

MARCH 7, 2024

This goal aimed not only to redefine the positioning of the Barbie brand as a valuable intellectual property but also to chart a new trajectory for Mattel in the realm of integrated movie campaigns, underscoring the company’s intent to be a contender in pre-awareness IP. Travel media reported on hotels decorated in the style of Barbie.

Film 129

Film Marketing Sports Hotels 129

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. It’s about the difference your company makes in taking an issue to the next level. Fast forward a few years and now Target’s #TakePride campaign was featured on billboards, across their website and with retail items.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. Smaller businesses have more interesting stories.

Small Business 168

Small Business SMB Local Viral 168

PRSay

AUGUST 15, 2019

They’re health care professionals, retail associates, baristas, truck drivers and construction workers — their workplace is in motion, their home bases are break rooms, bulletin boards and the manager’s office. If a workforce is primarily dispersed, companies need solutions capable of adapting to different needs.

Communications 108

Communications Employee Enterprise Local 108

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers.

Brand 149

Brand Branding Storytelling B2B 149

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

NOVEMBER 21, 2022

“I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building. A 120-year-old retailer, JCPenney has long had a presence in small communities across America. Comms and philanthropy both feed into that.

Leadership 60

Leadership Conference Retail Storytelling 60

Rock the Status Quo

JULY 14, 2015

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. These days, it’s not an option to NOT have reviews for your company online.

Retail 100

Retail Customer Service Google Reputation 100

Shift Communications

SEPTEMBER 8, 2017

As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Yet, the company is sometimes still thought of as part of the old guard, and not at the forefront of the rapid changes in healthcare, because of its longevity in the marketplace. hospitals and 20 percent of physicians.

Healthcare 79

Healthcare Leadership Local Retail 79

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? When you travel, you likely often stay at various hotels, fly in airplanes, rent vehicles, visit local sites and attractions, eat out at restaurants, and the list goes on. has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? When you travel, you likely often stay at various hotels, fly in airplanes, rent vehicles, visit local sites and attractions, eat out at restaurants, and the list goes on. has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? When you travel, you likely often stay at various hotels, fly in airplanes, rent vehicles, visit local sites and attractions, eat out at restaurants, and the list goes on. has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

The Stalwart Blog

MARCH 22, 2017

That’s true as much for the local coffee shop as it is for online retailers like Zappos. All of your marketing initiatives — be it social media, email, PR, advertising, SEO and the like — must showcase your human side on some level and show how your core values align with your company.

Marketing 68

Marketing Retail SEO Instagram 68

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. What drew you to that company, in particular? Why Life Time? I was drawn to the culture and energy here.

Radio 167

Radio Journalism Interviews Energy 167

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. What’s it been like working for a company that’s going through that change–at a very fast rate? from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. In addition to producing high-quality products, the company also offers free repairs for any Patagonia item, regardless of how old it is.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

FEBRUARY 23, 2017

Establishing a media narrative around a new, emerging market need is challenging for any company, but for startups it’s especially difficult. Don’t forget about local media! Launching a new initiative that’s poised to impact the local community? Don’t forget about your local media. Keep your ears close to the ground.

Local 68

Local Mobile Corporate Retail 68

Cision

JUNE 21, 2016

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A A personal brand is like any other brand.

Brand 189

Brand Branding Real Estate Tourism 189

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Newspapers Retail Sports 120

Newsfile

MAY 11, 2023

Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. ” You can use the following top reasons that companies write a press release for ESG to deliver your ESG news to a global audience. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. You Control the Message.

How To 98

How To Newspapers Analytics SEO 98

Lauri Pehar Borsh

MARCH 26, 2014

Presidential election by sociologists Paul Lazarsfeld and Elihu Katz revealed that voters were more inclined to listen to the opinions of local leaders and political commentators than speeches made by the candidates themselves. Social influencers have been around as long as society itself. A study on the 1940 U.S.

Marketing 83

Marketing Retail Social Media Software 83

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered.

Local 95

Local Retail Writing Meeting 95

Prakkypedia

DECEMBER 27, 2015

I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. The team from THIS COMPANY wishes all its customers a very Merry Christmas and a happy and safe New Year”. What a huge year at The Company where we expanded our Great Product Division.

Advertising 60

Advertising Advertising Television Retail 60

Sword and the Script

FEBRUARY 20, 2018

2) You’ve got a lot of big company CPG experience. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. That’s true but here is the growth challenge for a company like Frito-Lay. Instead of Hubspot vs. Marketo v.s

Technology 61

Technology Marketing Retail Interviews 61

Konnect Agency

MARCH 16, 2021

In speaking with Jon Sebastiani, Founder and CEO of Sonoma Brands and Founder of KRAVE Jerky, he shared that having a strong digital presence has always been a factor in his investment strategy, as evident in the Sonoma Brands portfolio of companies, including Hu Products, Hum Nutrition, Milk Bar, and more. But now, it is non-negotiable.

Consumer 59

Consumer Retail Community Mobile 59

Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. He set up his own business before heading up W North.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. You Control the Message.

How To 52

How To Newspapers Analytics SEO 52