PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. At these events, companies will debut new products and get the chance to tell their stories. A good training program will help presenters improve their skills.

Training 102

Training Conference Technology Meeting 102

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. Using data to evaluate which messages worked and didn’t work before spokesperson media training will become prevalent among communications pros.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Most PR teams work hard to make sure our client media interviews go off without a hitch. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. All PR teams understand the value of formal media training, and it’s often useful. Reconfirm ground rules at the top of the call.

Interviews 310

Interviews Media Banking Media Training 310

PRSay

OCTOBER 13, 2021

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future.

Communications 148

Communications Pharmaceuticals Corporate Film 148

ImPRessions - Crenshaw Communications

JULY 13, 2022

Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Above all, only authorized company representatives should address a controversial issue, and any brand spokesperson should take care not to appear insensitive to protesters’ concerns.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 87

Employee Real Estate Video Internal 87

ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. Brand perception audits. Thought leadership events.

Media Relations 120

Media Relations Agency Media Training Training 120

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization.

Media Training 120

Media Training Media Training Interviews 120

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. They’re too focused on internal structure. They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

PR in High Definition

APRIL 27, 2023

But what about the tech companies whose bread and butter isn’t generative AI? Here’s a couple things non-generative-AI tech companies, and their PR partners should consider at times like this… You don’t need to join every conversation This is something that most companies and PRs already innately know.

Case Study 62

Case Study Media Training Reputation Training 62

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . This is bad practice all around. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

After a discussion we were able to offer new ideas for data that were incorporated into the survey to strengthen its media appeal. For PR agencies, it’s second nature to want to show value, but it’s equally important for internal teams. Add value . Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

After a discussion we were able to offer new ideas for data that were incorporated into the survey to strengthen its media appeal. For PR agencies, it’s second nature to want to show value, but it’s equally important for internal teams. Add value . Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

Konnect Agency

JUNE 22, 2023

When a crisis happens, it can be challenging to know what to do, and the pressure to determine what the next steps for the company are can be overwhelming if made on the spot. This should include specific communications channels, such as social media, press releases, and internal communications.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. For many companies, it’s fair to wonder what role they should play in the national conversation. We are here to help companies navigate through this uncertainty. It’s a question many of our clients have asked over the last month.

Communications 88

Communications Case Study Conference Resources 88

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. But it’s often simply because the company is unprepared for the opportunity. Some of the best company stories involve a little benign risk-taking.

Media 199

Media Interviews YouTube Hotels 199

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. These include videos, webinars, podcasts, articles, and social media posts.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Communications Conversations

SEPTEMBER 10, 2020

What drew you to that company, in particular? It was really neat to hear about the company’s new ventures into coworking at living spaces at the time. I spend a good chunk of my time on media relations and pitching. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. When to “Just Say No” to a Media Request. Sometimes, despite all best efforts, a company is unable to offer an ideal spokesperson for a media interview. When the timing is off.

Interviews 160

Interviews Media Local Privacy 160

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. 1) Provide social media training for everyone that operates as an admin on a brand account.

Social Media 239

Social Media Crisis Training Media 239

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. Life at a growing technology company — especially a startup — can be a whirlwind, round-the-clock kind of existence. Focus the team’s time.

Agency 149

Agency Tools Technology Media Training 149

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Polaris

MARCH 17, 2015

When the latter merged with another company, I stuck around for 6 months but eventually decided the new, merged culture wasn’t for me. If your company is hiring a PR agency, I’m qualified to offer a perspective on the pros and cons of large versus small firms. Only you can decide what size PR agency is right for your company.

Agency 100

Agency eBook Training Media Training 100

PR for Anyone

SEPTEMBER 15, 2021

It is International Country Music Day, National Apple Dumpling Day, National Concussion Awareness Day. If you own a company that is a professional home cleaning service or anything aligned with that, it’s a great thing to talk about. So I hope you see how this could work. It is Citizenship Day. It is Constitution Day.

Pitching 130

Pitching Television System Local 130

Communications Conversations

AUGUST 21, 2018

What’s it been like working for a company that’s going through that change–at a very fast rate? And, what’s it been like working for a company that has found itself in an underdog-type role in the last few years? You joined BBY fairly early on in their transformation. It makes you hungry!

Sports 113

Sports Retail Local Report 113

wiredPRworks

JANUARY 3, 2018

CoryWest Media’s services include marketing audits, scalable content marketing plans, personal and company-wide LinkedIn makeovers, event marketing strategies and production, executive coaching, and customized live or online social media trainings.

Trends 40

Trends Insurance Insurance Marketing 40

MaccaPR

MAY 23, 2016

In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Relying on Traditional Media Relations Tactics. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

wiredPRworks

SEPTEMBER 21, 2017

Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months. Her insurance industry experience includes creating sales training programs for a Dun & Bradstreet subsidiary and many Blue Cross Blue Shield plans.

Insurance 40

Insurance Insurance Marketing Conference 40

Prohibition

APRIL 23, 2020

For example Chinese telecommunications company Huawei was accused by the U.S. When these accusations were brought to light in the media, the CEO failed to talk to reporters or appear in an public sense – intensifying the perception of secrecy and possible complicity with the Chinese government.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The BBC’s Sackur puts President Ali on the defensive when he points out that his country may have lost as much as $55 billion in potential revenue by giving away too much to large international petroleum companies. But Ali uses some time-honored PR techniques to turn things in his favor.

Interviews 193

Interviews How To Media Viral 193

Mindful Marketing

FEBRUARY 15, 2017

You’ve launched a company! That being said, be sure you have someone internally who is able to manage the consultant, or that the consultant is very ingrained in your business – almost treating them as an employee of the company. By Seedepth Congratulations! Congratulations! It’s exciting! Presentation help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Social media promotion and responses to negative comments online. Media training. Internal communications. This means a message can be spread far and wide. Influencer relations. Community management.

Publicity 48

Publicity Advertising Advertising Tools 48

wiredPRworks

NOVEMBER 11, 2016

CoryWest Media focuses on scalable content m arketing plans, marketing audits, company-wide and personal Linkedin makeovers, customized in-person or virtual social media training, and event marketing strategies and production. InfluencePros Podcast Episode Quotes from me, Barbara Rozgonyi. What is the influence you bring?

How To 63

How To Brand Branding Local 63

PR in High Definition

SEPTEMBER 30, 2016

In this candidate-led job market, companies are distinguishing themselves using the strength of their employer brand. If your business has a poor employer brand, it can be very difficult to shake off both externally and internally, impacting the talent you can attract. Watch out for the judges’ comments.

Brand 48

Brand Branding How To Employee 48

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Dark Side – Okay, we in PR take offense to this shady designation.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications.

Trends 199

Trends Corporate Employee Analysis 199