Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JULY 13, 2022

Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. More importantly for brand reputation, on-site protests or breaking news can shift the focus of discussion at a high-profile conference. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 86

Employee Real Estate Video Internal 86

PR in High Definition

APRIL 27, 2023

But what about the tech companies whose bread and butter isn’t generative AI? Here’s a couple things non-generative-AI tech companies, and their PR partners should consider at times like this… You don’t need to join every conversation This is something that most companies and PRs already innately know.

Case Study 62

Case Study Media Training Reputation Training 62

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. These include videos, webinars, podcasts, articles, and social media posts.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. When to “Just Say No” to a Media Request. Sometimes, despite all best efforts, a company is unable to offer an ideal spokesperson for a media interview. When the timing is off.

Interviews 160

Interviews Media Local Privacy 160

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line.

Social Media 239

Social Media Crisis Training Media 239

Polaris

MARCH 17, 2015

When the latter merged with another company, I stuck around for 6 months but eventually decided the new, merged culture wasn’t for me. If your company is hiring a PR agency, I’m qualified to offer a perspective on the pros and cons of large versus small firms. Only you can decide what size PR agency is right for your company.

Agency 100

Agency eBook Training Media Training 100

wiredPRworks

SEPTEMBER 21, 2017

PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads. Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months. Social Selling: How to self-assess your social skills and find out where you can improve.

Insurance 40

Insurance Insurance Marketing Conference 40

PR in High Definition

SEPTEMBER 30, 2016

In this candidate-led job market, companies are distinguishing themselves using the strength of their employer brand. If your business has a poor employer brand, it can be very difficult to shake off both externally and internally, impacting the talent you can attract. Use alternative ingredients. Watch out for the judges’ comments.

Brand 48

Brand Branding How To Employee 48

Prohibition

JULY 19, 2018

So, fundamentally marketing activity is commercially focused and PR is focused on reputation. PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Social media promotion and responses to negative comments online. Media training. Internal communications.

Publicity 48

Publicity Advertising Advertising Tools 48

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Reputation management as the #1 perceived role of corporate communication.” . The Age Of Uncertainty.

Trends 199

Trends Corporate Employee Analysis 199

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Norton's Notes

JULY 29, 2015

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. Without a doubt it’s online reputation. It’s my belief that the entire marketing mix should sit under the umbrella of PR because everything ties back into reputation.

Interviews 28

Interviews SEO Banking Radio 28

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). LCI helped establish Match.com and take them through its IPO.

Agency 105

Agency Travel SEO Nonprofit 105

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. Get more tips that will help you build your personal and company brands responsibly.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

DECEMBER 15, 2020

Many companies turned off their marketing in March when the pandemic hit our shores. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time. Every employee needs media training. Rethinking internal and external comms.

Marketing 170

Marketing Employee Content Marketing Training 170