Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. I really love delving into people’s stories or stories of how companies are born.

Meeting 71

Meeting Automotive Engineering Journalism 71

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. It also offers the opportunity to showcase the expertise of a company or client prior to a timely newsworthy hook, making it useful during a slow period of news coverage with few announcements. Hunter.io .

Tools 232

Tools Radio Trends Pitching 232

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I currently live with a roommate, who works for the same umbrella company that I do, and my cat, Merlin. Especially when we’ve recently covered a similar topic.

Meeting 96

Meeting Media Training Automotive 96

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 120

Technology Publicity Software Print 120

PR Fuel

AUGUST 26, 2021

After reading this guide, you can make a more informed choice with your company’s growth in mind. For example, you can share your press release on: Your company website blog. Print publications and blogs. Companies with blogs attract 67% more leads a month than others, too. Appear in Front of Your Customers.

Engineering 105

Engineering SEO Consumer Content Marketing 105

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168

Pitching Real Estate B2B Journalism 168

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. What story or stories are you most proud of? Finish this sentence: If I am not reporting, I am ….

Meeting 73

Meeting Media Engineering Journalism 73

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week.

Digital PR 76

Digital PR Print Construction Television 76

PR Fuel

DECEMBER 21, 2021

It’s a document provided by a company to give information about their business to the media. There are many different types of press releases and they include contact details for the available members of staff at the company who can help journalists with any further inquiries. To Let the Media Know About Your Company News.

Engineering 52

Engineering Writing Web Google 52

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

Prohibition

JANUARY 6, 2023

inform audiences, promo film, personal connection, next company event. Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. The role of earned media enhances the perception of the company’s expertise and reliability. Effective PR also involves managing the company’s reputation when problems arise during the campaign period.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% For B2B product companies that number came in at 7.1%

Survey 95

Survey B2B Marketing Trade Shows 95

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market?

Automotive 85

Automotive Journalism Interviews Engineering 85

Landis PR

JULY 29, 2024

Photo courtesy of Pixabay By Sean Dowdall Business environment in San Francisco The San Francisco Bay Area is the economic engine of Northern California. Top 3 advice for foreign companies to navigate the media and communications environment in San Francisco 1. Click here for the original blog. Local knowledge is power: The U.S.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Burrelles Fresh Ideas

AUGUST 15, 2023

Developing strong PR strategies offers significant benefits for companies, and implementing objectives and key results (OKRs) in the process can also be helpful. These strategies essentially include plans that describe the methods a company uses to communicate with the audience it targets effectively.

Strategy 72

Strategy Measurement Google Case Study 72

Critical Mention

JULY 15, 2020

The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We

Media 108

Media Radio Television Engineering 108

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package?

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

AUGUST 19, 2019

in 1937, Land worked on developing instantaneous film that produced a finish print in one minute. Ste ve Sasson created the world’s first digital camera while working as an electrical engineer at Eastman Kodak in 1975. Please note that this post is not sponsored by any company or organization. After founding the Polaroid Corp.

Film 82

Film Print Engineering System 82

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package?

LinkedIn 52

LinkedIn Engineering SEO Training 52

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. And companies are taking notice. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources.

Small Business 245

Small Business Media SMB Pitching 245

Burrelles Fresh Ideas

MARCH 5, 2024

Unpaid search engine traffic. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” To the point above, once a story is published, the brand or company should share it on social media, tagging the outlet and journalists when possible.

Media 98

Media Nonprofit Pitching Analytics 98

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. And the cost?

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

MAY 4, 2017

T his piece written for a 3D printing company , does just that. If your company is about to debut a new IoT home security device, time a story submission to coincide with the launch. Time your pieces strategically. Timing is everything, and coordination of a byline’s publication should be part of an ongoing PR plan.

B2B 136

B2B Guidelines Writing Pitching 136

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Oh, and he’s a serious fan of Motley Crue and Metallica.

SEO 98

SEO Interviews Blogging Engineering 98

Presspage

JULY 25, 2018

“That way you keep the drumbeat going on your company or product—and your innovativeness,” she says. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.” Likely, it’s an evolving combination.

Newspapers 74

Newspapers Print Radio Local 74

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Companies that prioritise activities towards voice technology now have the chance to get ahead. The evolution of reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images.

Trends 120

Trends Mobile Web System 120

Bianchi Biz Blog

APRIL 13, 2023

This is important because to submit a successful nomination, you’ll need the support from a number of departments, including product development, sales, engineering, plant managers, legal and more, as well as customers. Four top reasons include: 1. Nominations to submit an innovation for consideration are open now through June 23, 2023.

Automotive 79

Automotive Mobile Technology Social Media 79

Sword and the Script

OCTOBER 4, 2016

While Bill Bradford studied electrical engineering in college, he went into sales, rather than engineering for a career. Bill recently returned to the Greater-Atlanta area, and specifically Alpharetta , where depending on whose research you read, there are between 600 and 900 technology companies have set up shop.

Technology 101

Technology System Data Leadership 101

Sword and the Script

JANUARY 31, 2023

Meltwater to become a private company upon completion of the transaction.” the ‘Offeror’) is a newly incorporated private limited company incorporated and registered under the laws of the Netherlands acting as special purpose acquisition vehicle in connection with the Offer and will be indirectly majority owned by Altor and Marlin.”

Software 78

Software Case Study Technology Tools 78

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). SEO PR combines public relations efforts with search engine optimization (SEO) techniques. sponsored posts). Owned Media : Channels controlled by the organization (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Barokas

MARCH 22, 2018

VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. VICIS’ flagship helmet, the ZERO1, is the most technologically advanced helmet in history and was shaped by some of the world’s leading athletes, engineers and neurosurgeons.

Public Affairs 49

Public Affairs Sports Engineering Local 49

The Stalwart Blog

MAY 12, 2016

There's a great deal of clutter that comes with the undeniable fact that anyone with a smart phone can now broadcast their daily musings to the masses; something that only a short while ago was reserved to those that could afford to stand up an over-the-airways news station or printing press. Like it or not, social media has a place.

Social Media 60

Social Media SEO Media Pinterest 60