Axia PR

JANUARY 19, 2022

A social media policy is an outline for how employees should conduct themselves online — both personally and professionally. When done right, social media policies set employees up for success and help companies curb issues with security, reputation, and the law. The permanence of social media posts isn’t to be taken lightly.

Policies 62

Policies Social Media Company Guidelines 62

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. Be transparent and state that you work at (COMPANY).

Guidelines 60

Guidelines Social Media Media Privacy 60

Onclusive

APRIL 22, 2021

Some of these will be different for every company—depending on factors like your scale, organizational structure, the technology you leverage, and your geographic location. Prepare draft messages and content guidelines. To help you get organized, we have created a PR Crisis Preparedness Checklist. Expect the unexpected.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

5W PR

SEPTEMBER 28, 2020

This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases. The companies that have taken on a distinctive PR voice have a much easier time taking their marketing efforts a lot further. Developing a PR Voice.

Publicity 158

Publicity Guidelines How To Social Media 158

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 142

Analysis Tools Software SMB 142

Remote PR Jobs

MARCH 22, 2022

In 2020 and 2021, employees got a taste of the simpler life and the benefits it brought, including working from home, avoiding long commutes, and calling into meetings in their shorts and pajama pants. It’s important to keep the relationship with both the client and the departing employee. Emerging Trends. Cue pajama pants!)

Employee 130

Employee Guidelines Meeting Trends 130

Waxing UnLyrical

JULY 11, 2019

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. Create a set of brand guidelines.

Company 84

Company Brand Branding How To 84

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. Meanwhile, 52 percent trust employees of that same company.

Case Study 60

Case Study Employee Study Guidelines 60

5W PR

MARCH 23, 2020

Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. Industries and states that haven’t already been restricted by government policy are wondering if it’s time to close shop, or what to do if an employee contracts the virus. Encourage sick employees to stay home.

Policies 103

Policies Guidelines Government Employee 103

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s not about the logo. ” I tend to agree.

Brand 284

Brand Branding Small Business Retail 284

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 8, 2020

I have seen M&A comms done so well I honestly shed a tear and felt closer to the company, and I have seen it done in the most damaging and unproductive ways you can possibly imagine. Consider your audience and prioritize communicating with your employees. Give employees a good experience, and they will stick around.

Internal 92

Internal International Employee Leadership 92

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

PR in High Definition

JANUARY 26, 2022

Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result. Companies must ensure that they keep their finger on the pulse when it comes to regulatory changes, as increased legal scrutiny often results in new user guidelines.

Guidelines 62

Guidelines Employee Social Media Reputation 62

PRSay

SEPTEMBER 7, 2021

Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. He points to federal ethics regulations as the guidelines that prohibit military influencer marketing.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. .” Read the FTC Guidelines. PS Vita [ruling] the world.

Guidelines 168

Guidelines Training Employee Social Media 168

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Most companies are blind to the massive PR resource that is their workforce.

Employee 40

Employee Measurement Social Media Product Launch 40

Shift Communications

AUGUST 16, 2016

However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan. A true definition of your company. You can do this by creating two lists: one list of words that your company is, and one of words that may seem similar but that easily describe the difference. Liz Iannotti.

Company 60

Company Guidelines Crisis Measurement 60

PRSay

SEPTEMBER 10, 2020

With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. Clients and staff will have different points of view on a range of issues — climate change, business taxation, labor policy, food and nutrition guidelines to name a few. Let values guide you.

Ethics 133

Ethics Policies Guidelines Employee 133

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. PR people may also develop guidelines for interacting with the media or even social media.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

AUGUST 22, 2017

As social media has become an integral part of companies’ business and advertising plans, the Federal Trade Commission (FTC) has had to adjust its regulations to encompass the digital space. These partnerships are used to promote brands and their products across all markets and industries. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution.

Marketing 85

Marketing Guidelines Social Media Conference 85

The Hoffman Agency

FEBRUARY 14, 2024

In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

Newsfile

FEBRUARY 28, 2024

company website, blogs). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation.

Viral 52

Viral Crisis Communications SEO Reputation 52

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. If it’s a junior employee that missed the mark on something or is continually missing the mark or if a client is hell-bent on saying they’re the fastest when they’re actually not, you need to have those conversations.

Ethics 105

Ethics Data Training Agency 105

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. in the coming years. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

PRSay

OCTOBER 14, 2019

Easy to read and use, they include — checklists and decision-making guidelines; crisp, clear policies for assessing quickly the level of risk; and step-by-step escalation procedures. Employees are the greatest assets you will forget to deploy. It’s all about smart protocols. A crisis may no longer be a crisis. Be ready to move fast.

Crisis 79

Crisis Crisis Management Training Mobile 79

Sword and the Script

OCTOBER 25, 2022

Broader remit, more engagement across the company.”. Importance of companies having a voice on social justice and other policy issues.”. More value placed on communications due to the pandemic and guidelines changing so quickly.”. More virtual events, remote employees require different channels of internal communications.”.

Communications 120

Communications Crisis Internal International 120

Konnect Agency

AUGUST 17, 2023

With guidelines that detail logo usage, typography choices, color harmonies, and visual execution, it ensures a unified presence. A comprehensive brand book delves deeper, serving as a cultural compass that navigates every employee’s journey. But it doesn’t stop there.

Brand 52

Brand Branding Guidelines Employee 52

David PR Group

OCTOBER 12, 2016

An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Most companies have an employment agreement or handbook which offers guidance on employee conduct.

Policies 40

Policies Social Media Handbook Guidelines 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. When the company sold off most of its business and began the process of closing, I was there to the bitter end.

Agency 88

Agency Energy Crisis Management Industry 88

The Hoffman Agency

DECEMBER 13, 2023

We saw the world’s hottest generative AI company fire its superstar CEO, Sam Altman, and then go through three CEOs in just under a week. The whole saga of speculation then ended with the company having the same CEO it started with. What’s most shocking is how the whole mess could have been avoided in the first place.

Crisis 36

Crisis How To Guidelines Reputation 36

Konnect Agency

MARCH 31, 2020

Your HR team should be a crucial part of your internal and external communications structure, however not all companies are yet at the stage where they have a dedicated HR team. For our friends in California, view FAQs by the State of California Department of Industrial Relations (be sure to reference the guidelines for your state): [link].

Resources 40

Resources Employee Guidelines Crisis 40

Cision

JUNE 22, 2017

This sense of collaboration and integration with our business partners is something MCS is routinely recognized for and it is not uncommon that members of our agency are mistaken for official employees of our clients’ companies! Rapid Fire Round: If I could change one law, it would be ….

Healthcare 266

Healthcare Analytics Agency Trends 266

Landis PR

APRIL 19, 2022

ESG (environmental, social and governance) is becoming an increasingly important area of development for companies worldwide. ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. Implications for German companies. Global ESG standards.

Report 52

Report Financial Internal International 52