PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. It gives them definitive focus; they build teams that understand local nuances, speak the local languages and can make connections with local media centers.

Local 133

Local Crisis Management Internal International 133

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Wadds Inc.

MARCH 22, 2023

There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management. A range of alternative terms has developed each with its own definition and scope. Employee engagement and internal communications are cited as a number one priority by corporate affairs directors.

Publicity 98

Publicity Corporate Employee Interviews 98

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands is an erudite and original book with a straight-talking style that deals clearly with definitions of the core concepts of purpose and sustainability in particular. She’s on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Brand 98

Brand Branding Ethics Internal 98

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. CEOs and celebrities don’t care about definitions. That doesn’t make sense. They care about being successful, he says.

Trends 157

Trends Publicity Marketing Case Study 157

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

Measurement 60

Measurement How To Financial Reputation 60

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. No measure of success. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s a primary communications channel both internally and externally. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

DECEMBER 5, 2023

million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. Both companies had plans that looked good to go on paper. In my opinion, the last deal the company closed tanked the business and they ended up selling out.

Software 134

Software Reddit Technology B2B 134

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 101

Interviews Publicity Technology Social Media 101

The Proactive Report

MARCH 1, 2016

Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how hard it made you think.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how hard it made you think.

Twitter 100

Twitter Measurement Digital PR Hotels 100

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. There’s a natural impulse to start at the beginning and tell a chronological narrative, especially if it’s about a new company or product. But that doesn’t mean it’s easy.

Storytelling 140

Storytelling How To Software Small Business 140

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. And naturally, the definition of “works best” depends on your goals and priorities. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Screw definitions and silos. Owned media is your friend.

Communications 40

Communications Measurement Employee Course 40

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. emphasis mine ].

Government 140

Government Survey Ethics Media 140

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. By 2050, the company aims to be carbon neutral on balance.

Automotive 95

Automotive Study Report Transportation 95

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Reputation Us

DECEMBER 14, 2022

For many companies, being in the “eye of the tiger” required a laser-focus on achieving goals and outcomes to rise up from the pandemic in order to survive. Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand.

Reputation 78

Reputation Insurance Insurance Employee 78

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. company website, blogs). sponsored posts). news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. For example, if your press release lands on MarketWatch or Yahoo Finance, that tends to get visibility, especially if your company is publicly traded. What to make of it? It spent $40.5

Software 122

Software Case Study Advertising Advertising 122

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. This could really solve some of the measurement issues that PR has had over the years.

Technology 120

Technology Analysis Data Tools 120

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. What is the big picture?

Local 227

Local Energy Agency Policies 227

Contently - Strategy

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. But the odds of reaching relevant eyeballs are definitely not in our favor when we’re using an SEO content marketing strategy that’s for the masses instead of your target customer. Does your company have the expertise to deliver a thoughtful take on the topic?

SEO 52

SEO Engineering Writing How To 52

PR in High Definition

APRIL 27, 2023

The best way to do this is to carry out an audit and analyse your current company culture. Once confident that your people are on side, are true advocates and believe in the goals of the company, you can work with them to amplify that passion for the good of all. Step 3: How do you measure up?

Employee 62

Employee Communications Reputation Measurement 62

Stephen Waddington

NOVEMBER 21, 2018

In his organisation’s anniversary letter to business leaders he called companies to account on their societal impact. Society is demanding that companies, both public and private, serve a social purpose. Planning and measurement are limited. That process needs to start with listening and bringing people together.

Publicity 120

Publicity Analysis Measurement Tools 120

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. It’s also a major field of academic research!)

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR in High Definition

OCTOBER 28, 2021

The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email. Facebook introduced new measures which attempt to push teens away from harmful content.

System 62

System Social Media Policies Google 62

Reputation Us

NOVEMBER 3, 2019

By definition, reputation is what others say about your organization. A reputation risk that is not properly managed can quickly escalate into a major crisis or lead a company into obscurity. You may have a CEO, CFO, CIO and COO, and perhaps a host of other officers, depending on the size of your company. The CRO’s Role .

Reputation 79

Reputation Public Affairs Survey Financial 79

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. If you don’t know your audience, then that’s definitely the place to start. Step 3: Measure.

Media 101

Media Storytelling System Technology 101

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. How can all of this be measured and analyzed? Owned content can be a cornerstone for a successful company. Owned content. Numbers do not lie!

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

DECEMBER 1, 2020

So, they set out to do something about it and start a new PR tech company. Building a software company, particularly when you come from a services environment, is an uphill battle. d) Google Data Studio as an Integrated PR Measurement Platform | Burrelles. “…you The product will be better because it’s made for PR and by PR.

Pitching 85

Pitching Report Tools Software 85

PR in High Definition

JANUARY 26, 2022

However optimistic your external communications, if these are not backed up by a firm commitment which can be measured regularly and fairly, external stakeholders will easily see through the mirage. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result.

Guidelines 62

Guidelines Employee Social Media Reputation 62