International Women’s Day: When Good PR Backfires
ImPRessions - Crenshaw Communications
MARCH 9, 2021
The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. The company also took a full-page ad in The New York Times that led with the same provocative line. Burger King UK definitely won attention for its scholarship program, but not in the way it had hoped.
Let's personalize your content