Remote PR Jobs

OCTOBER 11, 2022

With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Onclusive

NOVEMBER 10, 2021

In this step, you’ll determine exactly how the data will be collected, over which period of time, who will be involved in collecting and analyzing the data, and how the findings will be compiled and presented. Analyze the data you’ve collected. There are many PESTLE analysis templates available online. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

5W PR

JANUARY 3, 2024

Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Utilizing data to measure the effectiveness of marketing efforts. Marketing is focused on driving sales and promoting products.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Measuring impact and adjusting strategies One of the distinctive features of strategic communications is the emphasis on measurement and evaluation.

Communications 78

Communications Policies Product Launch Reputation 78

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

NewsWhip

AUGUST 17, 2023

You don’t have to work at a media monitoring company to know that generative AI is hot these days. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Probably not. It’s your friend.

Product Launch 78

Product Launch Print Measurement Consumer 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. Collect Market Data. Use the data to determine how your brand story corresponds with market trends.

Creativity 109

Creativity Data Measurement Product Launch 109

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Developing an Earned Media Suite. About Critical Mention.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Ethical Voices

SEPTEMBER 18, 2023

You have candidates going on websites or getting materials from a company and they say X, Y, and Z. On the flip side, it could be celebrities and consumers who genuinely are fans of a product and are gushing over how great it is, but then get asked questions by other people, “Well, what about X, Y and Z?” PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Supporting a product launch? The objectives should be clear as well as measurable. Creating a high-profile PR plan can be daunting if you haven’t done it before.

Writing 136

Writing How To Pitching Privacy 136

Shift Communications

AUGUST 17, 2018

Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch. Are they completing funding at a faster rate than competitors were at the same point in their company history? Are your client’s product costs lower, making their offerings more accessible to the masses?

Pitching 83

Pitching Product Launch Data Measurement 83

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. How can you best interpret the data and tell a success story for clients? Moreover, you’ll need to set processes in place – who owns the measurement responsibility?

Analytics 50

Analytics Measurement Training Software 50

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. will provide more advanced data on the type of traffic and engagement you’re driving. PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line.

Company 40

Company Case Study How To Product Launch 40

PR 20/20

JANUARY 15, 2019

Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.” Start by ironing out your company’s dream clients/customers. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57

Contently - Strategy

SEPTEMBER 25, 2018

In the late aughts, Byrom was working as a freelance designer in the UK when he came across the site of a relatively new company called Dropbox. The company’s pitch was a 90-second animated video and a sign-up form. People have different goals and different measures of success. That’s it.

Marketing 111

Marketing Video Product Launch YouTube 111

5W PR

APRIL 9, 2024

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. This document serves as a guide, outlining the course of action during a crisis.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Measurement is mutually beneficial,” stresses Alexa.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. 2) Burton-Taylor offers a mixed assessment on PR tech M&A.

Analytics 68

Analytics Report Technology Pitching 68

Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. The ability to quickly access this type of data enables you to evolve campaigns to drive further engagement with target audiences proactively.

Analysis 40

Analysis B2C Case Study Product Launch 40

Beyond PR

JULY 6, 2016

For example, if most of your traffic is driven by your company blog, it’s best to make sure that channel owner has full faith in your plan and doesn’t see any objections before moving forward. With the initial feedback, data, and channel requirements in hand, you can begin to determine the publishing sequence of content across channels.

Marketing 66

Marketing Product Launch Data Software 66

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. That’s a goal we can all get behind.

Measurement 120

Measurement Study Data Agency 120

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Here’s an example of what I mean: Reporter: Tell me about your company. Try this instead: Reporter: Tell me about your company. Try this instead: Reporter: Tell me about your company.

Interviews 60

Interviews Media Training Training Trends 60

Communications Conversations

JULY 19, 2018

Namely, with Patterson Companies, 3M, and now, Toro. I work across functions, divisions, and other levels within the company to drive change and scale up excellence. It forces me to learn new ways to tell compelling stories with data, and empathize with folks who see the world differently than I do. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

NOVEMBER 22, 2016

When I have a product launch, I like to use multimedia-rich press release for this segment. For example, I once worked for a company that promoted a webinar in native advertising. Finally, and one last point that must be part of the process is measurement. Does your PR agency make your job easier or harder?

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. A great data divide. We’ll see more companies hire copywriters to ensure narratives remain consistent.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

APRIL 9, 2024

the 2024 edition report is based on 2023 data). The last time I reviewed it was in 2021 , which was based on 2020 data – the year of the pandemic. I’ve asked the company by email how it defines “engagement” and “interaction” – but it hasn’t responded. I first learned of the data from Marketing Charts.

B2B 126

B2B Study Report Product Launch 126

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. With the brand’s stunt, changing its name to IHOb last year, the company was able to garner stories published by a variety of outlets and on social media platforms, as the news was virally shared.

Media 100

Media Print Radio Consumer 100

PR 20/20

NOVEMBER 29, 2022

Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Step 2: Conduct discovery research.

Marketing 52

Marketing Analytics eBook System 52