Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Vertical videos. Live video. One of the best ways to achieve personalization is streaming live videos.

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

FEBRUARY 6, 2019

I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). 3: We’re not even close to social video saturation. For the last three years, there’s one trend that I would say has been pervasive in social media circles: Video.

Report 76

Report Analysis Video Instagram 76

Rock the Status Quo

MARCH 30, 2015

Facebook native video. The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. It could help customers by saving them a few mouse clicks. ” Okay.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136

Crisis Privacy Airlines Facebook 136

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Vertical videos. Live video. One of the best ways to achieve personalization is streaming live videos.

Social Media 61

Social Media Trends Media Instagram 61

Cision

SEPTEMBER 21, 2016

Set a goal of new people to connect with each week, such as: 50 on Twitter. Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. Pepper in videos and images to pique interest. You can include informational articles, product comparisons, videos, special offers, et cetera.

Marketing 120

Marketing Comparison eBook Social Media 120

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Do they know how to get a video up quickly on YouTube or Instagram? Facebook isn’t Twitter, right?

Social Media 239

Social Media Crisis Training Media 239

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. In that moment, nobody is interested in your emotional turmoil.

Crisis 68

Crisis Customer Service Video Financial 68

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. The company is “moving away from document-based sentiment to sentence based sentiment. Surveys of reporters show they all favor Twitter by a very wide margin. Detailed briefing here.

Data 90

Data Enterprise Survey Instagram 90

Solo PR Pro

DECEMBER 11, 2018

This 86-page report focuses on the use of Facebook, Instagram, and Twitter, looking at the posts per day and week, engagement rates, and top hashtags by engagement rate for these ten industries: Fashion. From within their database of 150,000 they randomly selected 150 companies from each industry. Food & Beverages.

Social Media 45

Social Media Report Fashion Instagram 45

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries.

Technology 65

Technology Marketing Tools Google 65

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Flatiron Communications

JULY 14, 2014

Earlier today, Buzzfeed’s Charlie Warzel tweeted a link to his story that exposed Verizon for giving preferential help to customers with large social followings. The revelation went public via an accidental tweet to the 78,000 followers of Verizon Support’s main Twitter account. This is how it went down: https://t.co/5TRpDmWQBU

Customer Service 35

Customer Service Viral YouTube Twitter 35

Buzzstream

AUGUST 12, 2020

This step also shows that you’ve researched that this person is still at the company. There’s nothing more frustrating for you than if you spent time building a pitch for a specific person, and you receive a response from the person saying they have moved on to a new company. . Does this person write on the topic you’re pitching? .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. As a company, you want to be able to respond quickly and effectively with an appropriate plan. An event that gives your company a black eye but doesn’t threaten its survival. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. to in-store video and eye-tracking tools. by Frank Strong.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Bad Pitch Blog

JUNE 8, 2011

UPDATE: The YouTube video has been pulled down. Take the heat for playing by the rules and not empowering employees to lose $2,800 in revenue on behalf of the company or make a poor business decision to avoid the ill-informed public outcry. - Zappos chose to focus almost solely on customer service as its social media platform.

Airlines 64

Airlines Customer Service Travel Policies 64

The Resolution Blog

MAY 7, 2019

We’re starting to see the beginnings of automation in understanding content with things like video recognition and text recognition, so we’re there from a basic standpoint. You probably know all of the top companies and blogs in that sector, so you can then see who’s talking about it and see which companies resonates most with you.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C3 (Content) Weidert Group Case Study: Fisher Tank Company. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Training Small Business 40

PR Fuel

NOVEMBER 27, 2018

However, wouldn’t it be nice if your favorite company did this for you all the time rather than once a year? This way you can keep your customers and fans happy year-round even when you’re not throwing some big in-house bash to show how much you care. Twitter Feeds. Take companies like Amazon and Zappos.

Survey 45

Survey Company Customer Service Small Business 45

Beyond PR

SEPTEMBER 8, 2016

When our Senior Vice President of Marketing Ken Wincko led a presentation on earned media, he was asked about content cadence: “Should a company send out press releases for every client win because their competitor does?”. They listened to people complaining about this and created a new customer service program and awesome content about it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

Beyond PR

AUGUST 31, 2016

Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. From video uploads to Facebook Live, social video offers content marketers an excellent opportunity to boost their brand’s organic reach and social engagement.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Here are some B2B marketing tactics that brands should consider using on Facebook: Video thrives on Facebook Lives. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Twitter 120

Twitter Brand Branding Customer Service 120

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues. And what should companies do when targeted with boycotts or other potentially damaging actions? What’s a brand to do?

Brand 136

Brand Branding Advertising Advertising 136

Cision

DECEMBER 14, 2015

For any post that you put on Facebook, Twitter, Instagram, etc., In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. In non-crisis times, this is simply social care (customer service).

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. Stories of your customers.

Company 72

Company Storytelling Small Business eBook 72

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. Side note: It doesn’t have customers in Australia where it’s headquartered by choice.

Tools 161

Tools Media Software Analysis 161

Contently - Strategy

FEBRUARY 1, 2019

On one hand, that’s a little disturbing—ideally humans should know and care when they’re being sold a product, and companies like Facebook have already been caught taking advantage of Gen Z’s mindset. According to a study by Response Media , Gen Z gets its news primarily from Twitter, and almost never from Facebook.

YouTube 112

YouTube Instagram Ethics Film 112

The Stalwart Blog

APRIL 26, 2020

If you haven’t seen any of the prior shows, feel free to visit our library, which is in the Video tab on the Lake Forest Chamber page. There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78