Why Boeing’s Reputation Radar Failed
ImPRessions - Crenshaw Communications
MAY 15, 2019
Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. For Burke, the fatal product tampering wasn’t an assault on the company or a supply chain issue; rather, it was a public health emergency. A B2B Company’s Faulty Radar. CC BY-SA 4.0.
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