5W PR

MARCH 26, 2024

Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Through partnerships, companies can tap into their network, build on the brand story, and maybe even snag some precious media mentions. Make sure to articulate what sets the product or service apart.

Strategy 78

Strategy Privacy Financial Guidelines 78

PR in High Definition

APRIL 25, 2018

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Assess the risks.

Privacy 48

Privacy Newspapers Data Reputation 48

Shift Communications

MAY 16, 2023

Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. Definitely check him out. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it has only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. Definitely check him out. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. Miller claims that a company’s goal should be to “have positive content pushed out about your company and negative content that’s being pushed out about your competitor.”

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

APRIL 3, 2019

For a decade sales have climbed along with profits, and its reputation for innovation has flourished. It’s the lifeblood of all tech companies, and Apple has mastered it as well as any. It’s almost unthinkable that the company would pull it. In its business and in its PR , Apple has had a golden touch.

Wireless 156

Wireless Privacy Engineering Reputation 156

Onclusive

JANUARY 26, 2022

. “With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).

Pitching 370

Pitching Data Privacy Writing 370

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. Your credit card company. Imagine a company that you like, have been a loyal customer, and would recommend to a friend.

Survey 74

Survey Reputation Corporate Banking 74

PRSay

JUNE 23, 2021

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Watch your language.

Crisis 146

Crisis Insurance Insurance Exercises 146

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 78

Automotive Policies Employee Corporate 78

5W PR

MARCH 6, 2024

Trust and Transparency In today’s hyper-connected world, a brand’s reputation is fragile. The public is also expecting clear, honest communication from companies facing cyber threats. Tech Savviness Understanding cyber threats, data privacy laws, and incident response protocols are essential.

Privacy 78

Privacy Data Education Tools 78

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. A company can set itself apart by speaking in a distinct brand voice. His accomplishment has helped cement a reputation as an authority in a poorly understood sector.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But when should the CEO of a major company serve as its public spokesperson? Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. Here are some of the most common. .

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.

Brand 234

Brand Branding Reputation Crisis 234

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Have a plan in place.

B2B 256

B2B Pitching Conference Privacy 256

Presspage

NOVEMBER 29, 2023

One inevitable trend that all software companies deal with however, is the fast-paced development of technology world-wide. Moreover, meaningful connections based on values such as reliability, mutual interests, transparency, responsiveness and consistency will make you a valued and reputable partner for the media and for investors.

System 78

System Software Technology Privacy 78

David PR Group

MAY 26, 2017

Too bad the company can’t find a qualified office manager because online review site Glassdoor says the dapper executive’s business only rates one and a half stars. Your top people need to build their reputational firewalls and also be educated about how their online activity can impact the business. –John. .

Reputation 44

Reputation Policies Web Employee 44

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course. Then there are regulatory issues that demand the communication of a company position as well as internal adaptation to new rules. The need for speed.

Privacy 149

Privacy Technology B2B Data 149

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. As it has grown in size and influence, Facebook stubbornly maintained that it’s a technology company, not a media business.

Facebook 157

Facebook Reputation Mobile Privacy 157

Melissa Agnes

SEPTEMBER 23, 2014

In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectual property.”

Crisis 208

Crisis Strategy Reputation Privacy 208

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. The more you know about the business of PR or the specific company or sector you’re targeting, the greater the chance of a work situation suited to your goals and talents.

How To 189

How To Nonprofit Privacy Interviews 189

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course. Then there are regulatory issues that demand the communication of a company position as well as internal adaptation to new rules. The need for speed.

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Have a plan in place.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Is there a need to build or improve reputation? It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan. Supporting a product launch?

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

5W PR

NOVEMBER 7, 2019

Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy.

Advertising 68

Advertising Advertising Privacy Facebook 68

ImPRessions - Crenshaw Communications

APRIL 12, 2018

By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. A scandal like a privacy breach? Are there rumors of a merger in your category?

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. It also includes the development of educational programs for young journalists and programs to assist the growth of reputable news outlets. The startups.

Government 149

Government YouTube Wikipedia Google 149

ReimaginePR

APRIL 25, 2015

59 leaders of some of the most innovative tech companies in Canada today signed this lette r asking Prime Minister Harper to rethink Bill C-51. By granting the Communications Security Establishment a mandate to conduct domestic spying, the legislation will damage Canada’s reputation as a trustworthy international partner.

Government 120

Government Privacy Internal International 120

Flack's Revenge

FEBRUARY 3, 2021

This almost magical ingredient has given bragging rights to scores of companies over decades. . The IP often reflects the company and team’s DNA. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative.

Technology 177

Technology Comparison Case Study Privacy 177

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers.

Brand 149

Brand Branding Storytelling B2B 149