PR in High Definition

OCTOBER 19, 2017

The first stage of any crisis, robot-fuelled or not, is understanding the situation clearly. Talk to the experts in the company where problems originated and don’t take no for an answer. Above all, when you’re dealing with a machine crisis, the most important thing is to think like a human. [1] 1] [link]. [2] 2] [link]. [3]

Ethics 67

Ethics Crisis System Training 67

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. Right out of grad school, I started working at a company called CenturyLink as a lead product manager, helping lead new product development for the company. What’s that saying?

Ethics 81

Ethics Data Crisis Apparel 81

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

PRSay

MARCH 7, 2022

Through actions and words, many companies are also clarifying their firm beliefs that this horrific situation must end. As you think about what steps your company can take, here are some elements to consider: Start by asking how best you can contribute or add to the conversation.

Resources 190

Resources Ethics Internal International 190

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. According to the study: 90% are more likely to recommend that company to friends and family. 66% are more willing to share their data with a company they trust. 66% are more willing to share their data with a company they trust.

Brand 109

Brand Branding Survey Customer Service 109

Burrelles Fresh Ideas

JANUARY 16, 2024

From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. Human involvement remains essential for successfully managing these events.

Financial 78

Financial System Ethics Data 78

PRSay

FEBRUARY 16, 2021

We move so quickly, and electronic communication has become so ubiquitous, that we often don’t slow down long enough to consider what our advice or commentary might look like if taken out of context or viewed by someone hostile to us or our client. Will you be able to legally, ethically, reputationally defend the advice you gave?

Communications 158

Communications Ethics Leadership Reputation 158

Wadds Inc.

MAY 14, 2024

Emphasise the company's role in driving positive change With high expectations for businesses to address societal issues, communications should focus on showcasing the company's efforts in areas such as economic growth, job creation and environmental sustainability. Here’s what stood out for me.

Corporate 52

Corporate Communications Crisis Reputation 52

Newsfile

FEBRUARY 28, 2024

company website, blogs). What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

SEPTEMBER 22, 2016

Employee communications practitioners, by their very definition, have a focused audience. They also have access to information and insights that are afforded to a select few in most companies. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

It's about a crisis fixer who helps rich and influential clients solve their problems. The character has many ethical and personal questions. This allows me to quickly mobilize the resources necessary to respond to a client's crisis. Communicate effectively Ray Donovan is a pro at what he says and how he says it.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Ethical Voices

JUNE 20, 2022

She discusses a number of important ethics issues, including: How to effectively counsel those that want to make unethical decisions. And I still adhere to the principles that he espoused, which were principles of PRSA, but they were also his personal values and how he viewed ethics. The importance of expertise and common sense.

How To 52

How To Ethics Technology Course 52

Axia PR

FEBRUARY 26, 2019

Prepare your company for every type of crisis. Men (and women) behaving badly is a situation that causes more than incredulousness when it involves people in positions of power crossing moral and ethical lines. What were they thinking?

Ethics 89

Ethics Crisis Company Crisis Communications 89

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Large companies offer a different picture in terms of opportunity. Some PR folks who work for companies also volunteer to do similar work at a small, local nonprofit.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crisis management can be divided into three main steps.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. We have extensive experience providing support to companies around the world”.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

The Hoffman Agency

DECEMBER 13, 2023

We saw the world’s hottest generative AI company fire its superstar CEO, Sam Altman, and then go through three CEOs in just under a week. The whole saga of speculation then ended with the company having the same CEO it started with.

Crisis 36

Crisis How To Guidelines Reputation 36

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

5W PR

JUNE 24, 2019

Make sure your PR team is represented at the highest levels of decision making in your company. No matter your industry, PR expertise in your company should be respected as the moral and ethical compass for a range of boardroom decisions. Seat Your PR Reps at the Executive Table.

Crisis 76

Crisis Ethics Advertising Advertising 76

Cision

SEPTEMBER 10, 2015

Embedded IoT systems will likely become as ubiquitous as workplace email and instant messaging and like them, will create a long trail of data, creating a whole new set of ethical and legal responsibilities. Prepared for a brand crisis? Click here for your free crisis communication tip sheet!

Trends 120

Trends Mobile Web System 120

PR in High Definition

JULY 22, 2019

A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. To protect our companies, and ensure good relationships with the media, PR teams would be wise to help journalists establish if the content is legitimate.

Media 74

Media Viral Video Newspapers 74

5W PR

JUNE 6, 2017

If the crisis is something like your airline employees dragging someone out of his seat and off the flight because of a company policy. Refocus some of the efforts from the company and employees. Consider a new value statement for your company that emphasizes something more than profit.

Crisis 76

Crisis Publicity Policies Airlines 76

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 21, 2023

…and few companies would feel the consequences of lost trust so rapidly as banks, but it’s not entirely dissimilar. Listing a role for hire — when no such job requisition exists — feeds the belief a company is growing. No one seems to know, with any degree of confidence, which way the economy is headed.

Banking 81

Banking Financial B2B Web 81

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Employee evangelists are made, not born. A Reason to Speak. Messages to Share. A Chance to Practice.

Employee 70

Employee Crisis Corporate Social Media 70

Maxim Behar

DECEMBER 20, 2022

We are honored to work with your PR company. Co-Founder, SPRING PR Company. You embody the best model of modern communications professional, my dear friend, keep reaching new heights. I know about your everyday efforts to become a better and better person, to build up your great company. Ethics Chair, ICCO.

Energy 52

Energy Groups Internal International 52

Cision

JUNE 29, 2015

Having a likeable brand can help you avoid crisis. Want more crisis communication tips? “It is the unspoken ethic of all magicians to not reveal their secrets.” Misery may love company, but it turns out that affinity born of negativity is fleeting. Click here now! Ask for advice. Self-disclosure.

Study 120

Study Writing Facebook Groups 120

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

APRIL 2, 2019

Importantly, and this is something PR and marketing should sit up and observed, GCs kept those firms that had a specialty they couldn’t replicate in-house – and they also kept the fanciest of law firms for “bet the company” litigation. I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 99

Agency Trends Marketing Survey 99

Stuart Bruce

OCTOBER 20, 2015

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Historically, crisis communicators only had two levers to pull. Using owned and shared media for rebuttal and crisis communications isn’t just a tactic that big companies can use.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? I just founded a company called Women Elevated.

Ethics 52

Ethics Strategy Real Estate Local 52

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 200

Writing Communications Marketing B2B 200

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78