ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But they usually fall short as a company grows and sees a need for a more coordinated PR effort. Unfounded rumors are surfacing about the company.

Company 136

Company Interviews Reputation Privacy 136

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. in the coming years.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. It substantiates the idea that when customers trust a business, they are more likely to take actions that benefit that business. According to the study: 90% are more likely to recommend that company to friends and family.

Brand 109

Brand Branding Survey Customer Service 109

Reputation Us

JUNE 1, 2023

How do you define reputation management and why do you think it’s important for companies of all sizes? Brand is what you say about your company. Reputation is what others say (or don’t say) about your company and/or your competition. This “enhancement” mitigates damage during a crisis, and ultimately protects the bottom line.

Technology 78

Technology Interviews Reputation Crisis 78

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

JUNE 14, 2023

Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users. When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q.,

Leadership 78

Leadership Software Customer Service Small Business 78

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

5W PR

SEPTEMBER 7, 2017

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. By: Kaia, Social Media Manager. Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. It’s easier than we like to admit to become out of touch with what’s really happening in the marketplace, as well as what the image of our company is.

Brand 231

Brand Branding Employee Data 231

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Transparency. Brand humanization. Thumbnail unification.

Social Media 156

Social Media Trends Media Instagram 156

Rock the Status Quo

MARCH 30, 2015

.” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could be used for customer service, sure, but how about journalism?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Cision

MAY 18, 2015

Event detection, issue and crisis management. Influencer detection and customer relationship management. Tom Kaneshige of CIO.com points out that vendors that build out generalized functions from specialized platforms are having a difficult go of it , and companies are switching vendors chasing the promise of a multi-layered solution.

Customer Service 120

Customer Service Social Media Analysis Data 120

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Every new channel reduces the friction needed for consumers to get what they want. For companies without an effective data science practice, crisis communications will be an ongoing trial.

Publicity 166

Publicity Data Analytics Advertising 166

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was captivated by the idea of people getting paid to tell a company’s story. I like to put my reporter hat back on for a client crisis.

Crisis 0

Crisis Reputation Study Social Media 0

Contently - Strategy

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. However, ad spend is down , particularly in consumer and B2B tech.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Critical Mention

JUNE 29, 2018

Just a couple of months ago, a PR crisis came out of nowhere. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences. To eat or not to eat? Hint: Definitely do NOT eat).

Crisis 68

Crisis Customer Service Video Financial 68

Cision

JUNE 1, 2016

Social media is such an important tool for connecting with potential customers, and consumers are using it as a soapbox, for better or worse. Was there a hair in a customer’s food? It takes very little effort typically, as you can set up monitoring tools so that, with a glance, you can see all mentions of your company.

Social Media 120

Social Media Media Customer Service Tools 120

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Rock the Status Quo

JULY 14, 2015

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Customer service or sales? Read more ). It’s time.

Retail 100

Retail Customer Service Google Reputation 100

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. If the country is divided, you can bet for most companies, their employees and customers are too. Communications is a function of leadership.

Technology 129

Technology Study Communications Survey 129

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. Another two in five consumers have been influenced by social media when it comes to picking a destination.

Travel 40

Travel Tourism Airlines Hotels 40

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Transparency. Brand humanization. Thumbnail unification.

Social Media 61

Social Media Trends Media Instagram 61

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

FEBRUARY 5, 2019

“tbh, if I could switch I would, but you won’t ever offer this service in my area, and even if you did it’d be several years in the future. Would you buy a service from a company with customer references like that? AT&T isn’t the only company facing this problem. but I’m stuck with you.”.

Advertising 60

Advertising Advertising Social Media Twitter 60

Rock the Status Quo

APRIL 23, 2015

It can be an industry, a career field, a product or service or just an idea. Sometimes a marketing tool to build awareness, communities are typically created and supported by a manufacturer, company or association who wants to reach that audience. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. It’s easier than we like to admit to become out of touch with what’s really happening in the marketplace, as well as what the image of our company is.

Employee 80

Employee Journalism Data Technology 80

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How crisis communications has changed. A crisis can accelerate more rapidly and responses from your brand need to occur quickly. Understand your audience. Be flexible.

Crisis 186

Crisis How To Brand Branding 186

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media monitoring captures data on the performance of social media activity from both your company and your competitors.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

MAY 5, 2015

The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. CSR #customer. In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then.

Airlines 60

Airlines Travel Customer Service Crisis 60

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. In fact, a reported 80% of male and 76% of female customers purchase products from brands they recognize.

Brand 195

Brand Branding How To Reputation 195

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. It’s like, “Oh, look how the cable company now responds better to angry tweets,” and all of those pieces. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

DECEMBER 30, 2019

If you work in issues and crisis it can be especially acute. These devices have provided the means for consumers to connect to the internet wherever and whenever. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact.

Government 103

Government Education Print Ethics 103

The Stalwart Blog

APRIL 26, 2020

What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. I was the marketing director for a software company and hung up my own shingle about 13 years ago. What do you do when you get negative press? His name is Dave Oates.

Crisis 78

Crisis Local Facebook Social Media 78