ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

But occasionally, the damage comes from a company’s own ranks. That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. Plan Ahead. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

David PR Group

APRIL 4, 2024

This event is not an isolated blip on the radar; it is a symptom of a deeper malaise that has been gestating within the company, prominently highlighted by the infamous 737 MAX controversies. What sets Boeing’s predicament apart from conventional PR crises is its potential to threaten the company’s long-term existence.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. For global companies, reputation is the new gold. Crisis Dashboard. The Crisis Dashboard changes this.

Crisis 158

Crisis Reddit Reputation Tools 158

Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. Do You Deliver?

Consumer 88

Consumer Exercises Crisis Customer Service 88

Agility PR Solutions

SEPTEMBER 11, 2019

When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content. And new research shows that those consumers are boycotting those brands—even though the companies in the ads are (presumably) just innocent bystanders.

Consumer 70

Consumer Crisis Brand Branding 70

Agility PR Solutions

FEBRUARY 9, 2021

Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.

Measurement 112

Measurement Consumer Crisis Agency 112

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Wellbeing is paramount to parents and caregivers during the crisis. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Begin by accepting responsibility where appropriate.

Crisis 113

Crisis Digital PR Retail Reputation 113

Agility PR Solutions

JUNE 8, 2022

consumers relating to corporate giving and philanthropy in response to the humanitarian crisis in Ukraine, 43 percent of Americans believe that the government and U.S. businesses share an equally weighted responsibility to support Ukraine during this ongoing global crisis—and companies need to do […].

Government 78

Government Company Crisis Corporate 78

Agility PR Solutions

APRIL 25, 2021

Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm Accenture. appeared first on Agility PR Solutions.

Consumer 85

Consumer Industry Travel Retail 85

PRSay

JUNE 15, 2020

The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. Start your marketing and PR efforts now, especially since you can’t count on a pride event to reach LGBTQ consumers. Support LGBTQ charities. .

Consumer 109

Consumer Travel Local Community 109

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. These companies will have to file an 8-K form with the SEC.

Report 78

Report Company Publicity Banking 78

Agility PR Solutions

APRIL 5, 2021

As more vaccines are distributed, people are beginning to bounce back from lockdown fatigue and frustration and—for the first time since the COVID crisis set in—are ready to come out of isolation, according to new research from omnichannel CX company Harte Hanks shows.

Consumer 85

Consumer Survey Crisis Company 85

Melissa Agnes

AUGUST 12, 2014

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. Would this be beneficial to your organization in and out of a crisis? Think about it. Think about it.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

5W PR

AUGUST 16, 2020

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. The study also found that those companies that responded well saw an average increase in the value of 20% while those that didn’t experience a 30% decrease.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

5W PR

MARCH 15, 2024

Companies should break it down for them. Regularly update the audience about the company’s security steps, proving that the company isn’t just blowing hot air, but it’s actually walking the walk. This fosters trust and positions the company as a reliable guide in this digital odyssey.

Publicity 146

Publicity Construction Data Crisis Communications 146

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. So often, getting over a crisis is very tough if we rely on common skills or verified knowledge. If you don't monitor reviews about your business regularly, it's time to start doing so during a crisis.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Prohibition

JUNE 26, 2023

In today’s highly competitive food and drink industry, where consumers have endless options at their fingertips, standing out is crucial. One way companies can distinguish themselves is through strategic food and drink PR. Crafting a Brand Image with Food PR Building your brand using Food PR involves a multi-pronged approach.

Company 62

Company Radio Social Media Pitching 62

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

NewsWhip

SEPTEMBER 11, 2019

There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. Before a crisis.

Crisis 87

Crisis How To Crisis Management Analysis 87

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Agility PR Solutions

AUGUST 5, 2020

The COVID crisis has been a learning experience for every brand, and more than a few have stumbled (or fallen) with their ever-important digital experience. But a handful have delivered above and beyond expectations—and don’t think consumers haven’t noticed. The post Who do you love?

Consumer 78

Consumer Brand Branding Crisis 78

The Stalwart Blog

JANUARY 12, 2020

The new year brings about the long-awaited enactment of both the GDPR and the California Consumer Protection Act. I also want to take this from a Crisis PR standpoint. Most companies, quite frankly, do it poorly. Nowadays, it’s not just merely the loss and trust of consumers, which is bad enough.

Privacy 78

Privacy Web Crisis Crisis Communications 78

Onclusive

APRIL 4, 2023

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception.

Reputation 195

Reputation Corporate Brand Branding 195

5W PR

APRIL 2, 2020

While there are bound to be some financial losses, acting now may make all the difference in your company’s ability to endure. We’ve compiled some considerations for maintaining sales during the crisis. If you’re a consumer brand, take stock of your income, and supply chain to note any current or potential disruptions.

Crisis 97

Crisis Employee Financial Consumer 97

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. This category looks at the economy and how it may impact your company’s business decisions in the short- and long-term. Political factors. Social factors. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

Agility PR Solutions

FEBRUARY 25, 2021

Consumer behaviors and preferences are changing at an exponential rate, and fueled by lack of visibility into customer data, many companies are facing a customer relationship crisis, according to new research from sales, marketing and service platform SugarCRM.

Crisis 78

Crisis Data Consumer Report 78

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. He recommended that companies communicate a consistent message to audiences, while also being sensitive to their situations.

Agency 117

Agency Crisis Communications Consumer 117

Cision

SEPTEMBER 22, 2016

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. The Post-Trust Era.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

Ronn Torossian

DECEMBER 29, 2015

Particularly when a few companies still do what they can to turn the razor business model on its head. Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». Some would say a “necessary evil”, but that’s not really fair. One of the most effective?

Consumer 150

Consumer Fashion Blogging Company 150

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

Crisis 84

Crisis Airlines Crisis Communications Case Study 84