ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Deirdre Breakenridge

FEBRUARY 27, 2017

Chat bots replace many parts of customer service. Make a plan that includes: How much time per day you’ll spend learning, Top five publications, blogs, online magazines you want to read every day, Top three courses you want to take in the next three month, Top three conferences you want to attend this year. Don’t believe me?

Customer Service 150

Customer Service Meeting Community Conference 150

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity.

Marketing 104

Marketing Comparison Enterprise Technology 104

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. “Everybody has a different definition of influence and what an influencer is,” said Heidi at this year’s IABC Conference.

Marketing 120

Marketing Customer Service Community Conference 120

Stephen Waddington

MAY 16, 2017

You’ll experience this form of media whenever you use a travel app or website by companies such as British Airways or Virgin Trains. The majority of online communities are used as a means of content marketing, or rudimentary customer service. Any form of structured data can already be delivered self-service by a bot.

Publicity 119

Publicity Customer Service Community Internal 119

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. Here are five ways that your company and brand should prepare for a PR crisis. How to prepare and fix a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. It could help Facebook collect data, eavesdrop on customer service and collect consumer information normally proprietary to the brand based on customer interactions.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. In a work meeting, I may look around the conference room table and decide to close my laptop if I see that others have closed theirs. Who would cheat on ethics?—

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Owned media refers to content that is owned by the organization, such as a company blog or website.

Interviews 104

Interviews Publicity Technology Social Media 104

Stuart Bruce

SEPTEMBER 30, 2014

The next important point was made by Stuart Jackson who spoke about who should ‘own’ social media as lots of people in a company or organisation want to claim ownership. The reality is that many people in a company need to be using and therefore ‘owning’ social media, but all in what might be very different ways.

Social Media 150

Social Media Twitter Radio Sports 150

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. While at the conference, I’m going to do several media interviews that link to that original blog post. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two.

Exercises 198

Exercises Google Writing Blogging 198

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. An event that gives your company a black eye but doesn’t threaten its survival. For example, an employee leaks damaging information about your company. ? A major crisis. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. The company is “moving away from document-based sentiment to sentence based sentiment. Detailed briefing here. Meltwater improves sentiment analysis. million; Operating income grew 46.3%

Data 90

Data Enterprise Survey Instagram 90

PR 20/20

NOVEMBER 30, 2022

Does your company target a variety of audiences across different industries? What makes our company unique in the market? Customer service? Whatever sets your company apart from competitors should shine throughout all marketing collateral, especially your website. Tradeshow or conference. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Cision

SEPTEMBER 10, 2015

Decked out in an orange tuxedo, complete with blazer, waistcoat and tie, Joe set the conference off on the right foot with his opening speech. David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this.

Social Media 58

Social Media Customer Service Media Tourism 58

Cision

NOVEMBER 20, 2015

Attendees left the conference feeling inspired and looked forward to implementing their new-found knowledge in their own businesses. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement.

Media 120

Media Social Media Community Measurement 120

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. by Frank Strong. That simply wasn’t feasible a decade ago.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Waxing UnLyrical

MARCH 19, 2013

Taking an approach like this allows us to reach people through more conscientious, socially responsible communications, and illustrates the impact this will have on our audiences of decision-makers within our companies and client organizations.

Community 95

Community Communications Case Study Customer Service 95

Buzzstream

AUGUST 12, 2020

This step also shows that you’ve researched that this person is still at the company. There’s nothing more frustrating for you than if you spent time building a pitch for a specific person, and you receive a response from the person saying they have moved on to a new company. . Does this person write on the topic you’re pitching? .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. 2) TVEyes launches podcast monitoring service.

Internal 64

Internal International Data Media 64

PR Conversations

NOVEMBER 5, 2014

Then, on my very-mortal bus ride home, I remembered: It was at an internal communications (IC) conference 15 years ago…and at almost every similar event attended since then! Perhaps Melcrum or the IABC could bring back medieval penalties for those purveyors of snake oil in the internal realm at their 2015 conferences.

Employee 103

Employee Communications Internal International 103

PR 20/20

SEPTEMBER 6, 2016

PR 20/20 has held dozens of internal hackathons; run workshops in partnership with SXSW , Cleveland Jumpstart , the Cleveland HubSpot User Group , the Performing Arts Centers Conference and the Junior Achievement National Leadership Conference ; and facilitated hackathons with our clients across industries and business growth stages.

Strategy 40

Strategy Marketing Internal International 40

PR 20/20

JANUARY 15, 2019

Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.” Start by ironing out your company’s dream clients/customers. CMO.com: Account-Based Marketing. How Can I Apply It? How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So Chances are you need data in specific buckets – i.e. corporate, product, customer service etc.

Measurement 52

Measurement How To System Comparison 52

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. And we go to industry conferences it’s always top of the agenda, and it’s going to decimate jobs in the industry. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Beyond PR

AUGUST 31, 2016

This year’s Content Marketing World kicks off on September 6 in Cleveland, Ohio, The main conference takes place Wednesday, September 7 and Thursday, September 8, book-ended on Tuesday and Friday with workshops and industry labs. Main Conference – Day 1 (September 7). Main Conference – Day 2 (September 8).

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

MARCH 29, 2022

Omnichannel in this report refers to all the digital channels that became paramount during the pandemic – tools like webchat and video conferences. What this study says to me is, even if your company goes back to the office, customers still want these channels available. 24/7 support. Consistency. Published pricing.

B2B 103

B2B Company Software Mobile 103

MaccaPR

OCTOBER 28, 2014

Since that time, he’s published several books including “Customer Service: New Rules for a Social Media World” and “ Zombie Loyalists: Using Great Service to Create Rabid Fans. " How do zombie loyalists help a company’s bottom line? The bottom line is to listen to your customers.

Interviews 54

Interviews Financial Social Media Crisis 54

wiredPRworks

OCTOBER 9, 2015

This is will be my third IMEX conference. This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools. At IMEX America 2014 , I presented on Panoramic PR.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

David PR Group

JANUARY 4, 2016

I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. For the sake of brevity, let’s look at a typical goal: A company wants to use communications to generate leads. What makes your company, firm or product a better fit for your audience?

Strategy 40

Strategy Communications Real Estate Insurance 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

Social Media 61

Social Media Media Crisis Energy 61

Critical Mention

APRIL 26, 2017

We held a press conference in NYC to make the announcement and brought instant credibility to a bold move. It’s all about customer service. Ask the right questions.listen.and engage your customers. The overwhelming choice was to add videoboard systems.

Sports 60

Sports Internal International Enterprise 60

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). Sometimes that means taking care of their customer service needs.

Insurance 60

Insurance Insurance Social Media Corporate 60