5W PR

NOVEMBER 7, 2019

Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. Several commercials are in current rotation promoting the community provided by Facebook Groups. These commercials have one common thread: community.

Advertising 68

Advertising Advertising Privacy Facebook 68

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Be Helpful. Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.

Company 120

Company Banking Education B2C 120

Stephen Waddington

OCTOBER 9, 2018

Privacy is set to become a critical for brands if it isn’t already.” Investment in reputation will always get cut in the short term in favour of shareholder value. Pillot de Chenecey suggests that brands builds trust through authenticity, transparency, respecting privacy, and demonstrating empathy.

Brand 109

Brand Branding Privacy Hotels 109

ImPRessions - Crenshaw Communications

MAY 4, 2018

Study bloggers in communications, marketing and the vertical sectors you’re interested in. Join online communities so you’re current on industry issues. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age.

How To 189

How To Nonprofit Interviews Privacy 189

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.

Crisis 78

Crisis Financial Banking Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. With its changing reputation comes a new caution in CEO conduct. Media attitudes have hardened, too. Being outrageous, or even quirky, is risky.

Technology 165

Technology Leadership Privacy Trends 165

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Passion, purpose, community and stories drive engagement.

Privacy 60

Privacy SEO Pitching Instagram 60

Mark My Words

JULY 28, 2020

The invasion of privacy complaint, which was filed in L.A. County Superior Court, claims Archie was photographed in the backyard of the family’s Beverly Hills home, which is in a gated community. They care about what their community and fans believe, and with the channels they access they are enjoying a lot of positive feedback.

Privacy 60

Privacy Community Reputation Strategy 60

David PR Group

JUNE 8, 2017

And yes, I have chronicled many similar tales in my book How to Protect (Or Destroy) Your Reputation Online. Nearly 40% found positive information like undisclosed leadership roles and community service. The best way to have a good online reputation is to have a good offline reputation. Do build a reputational firewall.

Privacy 66

Privacy Reputation Google Engineering 66

Reputation Us

JANUARY 11, 2016

Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Figure out cross-generational communication — quickly.

Communications 60

Communications Insurance Insurance Privacy 60

Reputation Us

JANUARY 4, 2016

Limiting your hospital’s vulnerability to a loss of security and reputation. Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. .

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

MaccaPR

FEBRUARY 19, 2018

In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY. When in doubt, place the privacy of your customer s first.

Instagram 98

Instagram Crisis Local Privacy 98

Stephen Waddington

MAY 8, 2018

Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Promote your business and amplify your message across communication channels: Public Relations and Social Media. Project your style and protect your reputation. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. Deirdre: I see it evolving as a way to help brands create unique experiences for customers, while at the same time maintaining and protecting the reputation of your company. Q: Where do you see the future of PR heading?

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

MAY 13, 2011

According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy 95

Privacy Facebook Google Policies 95

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit.

Communications 120

Communications Crisis Internal International 120

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Alert consumer brands to emergent reputation threats . Alert communicators to spiking cultural moments for comment – or newsjacking.

Media 88

Media Data Reddit Crisis 88

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” But what happens when “sharing” infringes on the privacy rights of others? Guest post by Jenelle Conner. I am a social media advocate.

Social Media 111

Social Media Reddit Media Facebook 111

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. We can understand how Facebook and Twitter conversations can represent different parts of the community. In democracies governments answer to the people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Communications Conversations

FEBRUARY 17, 2015

The post alluded to teaching cyber security to kids as a way to protect themselves and their personal reputations and data. And yeah, any class would involve lessons around online privacy and cyber security, as Baer points out. I read a post by Jay Baer recently about teaching social media to kids in high school.

How To 60

How To Web Social Media Privacy 60

Rock the Status Quo

MARCH 30, 2015

Fabulous or terrible, Messenger Business will present some interesting challenges for real-time crisis management, brand reputation monitoring and community manager duties, won’t it? It could help customers by saving them a few mouse clicks. From a media platform standpoint – say the WSJ integrates with Messenger Business.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Guarding their reputation and work also necessitates new patent/ copyright laws in place. ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190

PR Conversations

APRIL 27, 2015

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

Waxing UnLyrical

MAY 22, 2013

So when someone takes the trouble of writing a book about it, especially someone who is a part of our community, I think the least we can do is read it. So while I wouldn’t call this a reputation management handbook, there are some very practical tips to do so. Some stories are familiar, many others are not.

Handbook 95

Handbook Reputation Nonprofit Privacy 95