article thumbnail

3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Support LGBTQ charities.

Consumer 109
article thumbnail

Brand Marketing Fun-damentals That Consumers Crave

PRSay

More than three in five, or 62%, say humor in a brand’s TV, radio, online, social media and/or print presence makes them consider the brand “fun.”. Travel is up, and so is dining out. The online survey of 2,046 U.S. Fun is healthy. Overall, only 40% of survey respondents felt that entertaining mascots equaled a “fun brand.”

Consumer 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The COVID-19 crisis is hastening the digitisation of news from print to internet services. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102
article thumbnail

Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The exception may be local and hyper local print that connects directly with communities. This is a shift that was already underway as a result of Brexit.

Tourism 118
article thumbnail

The Art of Aging Gracefully: Lessons From an Over-50 Influencer with Adelina Winfield

PR for Anyone

Throughout her tenure in the fashion world, Adelina jet-setted across the globe, drawing inspiration from European travels and immersing herself in the latest trends. She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age. Open it and be present.”

Fashion 130
article thumbnail

Tips for Getting your Tech News Covered in China

Flack's Revenge

Traditional Chinese characters are used in Hong Kong, Macau, Taiwan and most overseas Chinese communities, while the simplified Chinese characters are used in mainland China, Malaysia and Singapore. Journalists from print media tend to be more conservative regarding news quality. They actually care about the newsworthiness of a story.

article thumbnail

Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);