Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In As you can imagine, Snapchat measurement is not straightforward. ” Of course, a lot of this can be measured. Really quick primer on Snapchat. .”

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

AUGUST 1, 2019

A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. Getting in front of the story is necessary, but so is showing restraint and carefully measuring your words.

Crisis 64

Crisis Crisis Management Radio Analysis 64

Cision

AUGUST 18, 2015

Gary Vaynerchuk , business builder and owner of VaynerMedia , knows the secret to attracting your audience: quality content and effective communication. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance.

Communications 120

Communications Social Media Television Radio 120

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. Rapid Fire Round.

Hotels 120

Hotels Agency Radio Measurement 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. ” The in-depth post explains the concept: journalism that combines the power of community engagement with traditional news reporting. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but The pop-up ads on social media are ever-changing, just like the billboards, TV, and radio commercials, and ads in print. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Rock the Status Quo

NOVEMBER 11, 2015

But I do focus – and specialize – in what I call “Social PR” – where you educate, cultivate, and motivate communities to help you tell your story. So I guess I specialize in outcome-based, measurable Social PR. So I convinced my boss to give me a tiny budget for a community-based effort.

Crisis 100

Crisis System Education Community 100

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 26) “I help my boss communicate his goals and priorities to the entire workforce.”.

Employee 148

Employee Print Writing Survey 148

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

PRSay

OCTOBER 28, 2020

Or do you prefer more of an improvisational, not measuring or prescribing to a formula and just seeing what works? But I had a stepfather with a house in the Virginia countryside where the only radio stations we could get were country. But what is most important is that happens for your audience. It is a powerful tool.

Storytelling 60

Storytelling Writing Conference Radio 60

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR.

Employee 88

Employee Internal International Training 88

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Business 2 Community. 4: Get involved with debating the topic on LinkedIn forums and Google+ Communities. Eight years ago I oversaw the worldwide media launch of a Glasgow SME.

SEO 120

SEO Engineering Content Marketing Agency 120

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s pts Settings. Sign out Leave your comment here.

Social Media 58

Social Media Customer Service Media Tourism 58

PR Conversations

NOVEMBER 12, 2015

Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance.

Survey 40

Survey Publicity How To Measurement 40

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Twitter’s approach to open data also makes measurement easy. Which is your social media platform of choice and why?

Interviews 28

Interviews SEO Banking Radio 28

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. I pointed out the multinational oil companies in Nigeria have many problems in their relationships with activists and communities.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Read it here.] [.]

Social Media 78

Social Media Web Media Measurement 78

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Waxing UnLyrical

MAY 27, 2011

We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. radio station, national Metromix listing, etc. What is your ability to scale? I had been given a test drive of Vocus which some of the applicants used.

Brand 70

Brand Branding Local Interviews 70

Waxing UnLyrical

AUGUST 12, 2015

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. Guest Post by Fay Shapiro. They owned cars.

Radio 40

Radio Mobile Media Sports 40

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . Influencer content and measurement goals . Engage with your community and build relationships.

B2B 191

B2B Social Media Radio Fashion 191

Onclusive

AUGUST 30, 2023

We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability. Encouraging and showcasing customer testimonials, reviews, and user-generated content can build a sense of community and trust around your brand.

Brand 195

Brand Branding How To Reputation 195

Maxim Behar

MAY 31, 2021

Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. I spent many years in the Top Management of ICCO, which is the International Communications Consultancy Organization, and this is an Australian PR organization.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

NOVEMBER 11, 2010

I’m told my grandfather was stunned when he heard over the radio that there would be a blackout drill. While the war was primarily being fought on the Western front (since that’s where the India/Pakistan border is), all Indian bases were on alert. And not just that it would take place, but when and where. These fine folk did: Jan.

Facebook 105

Facebook Twitter Transportation Measurement 105

Waxing UnLyrical

DECEMBER 4, 2010

Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Which is why I agree with Matt ($999,999.99 -- classic) and Ariks point about allowing people who have built community and trust to spread the word and bring others to action.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

MARCH 24, 2017

Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. This is the great debate in PR: how do we measure what we do and prove its value? How do analytics drive PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Prohibition

JANUARY 19, 2019

I was listening to Radio 4 (yes I’ve hit that age) and there was a piece on AI. Then there’s the second step – considering audience sourcing, measurement and direct marketing in a new digital age. It’ll creep into day to day life and before you know it AI will form a part of your measurement, communication, outreach, research etc.

Communications 54

Communications Social Media Trends Measurement 54

Flatiron Communications

APRIL 13, 2021

Still, there are myriad communities on Slack and other private sub-channels and again soon physical gatherings that newsletter proprietors offer to their paid subscribers. How one measures PR success also has evolved with the changing media landscape. This, of course, includes Twitter and Clubhouse.

Media 41

Media Journalism Reddit Local 41

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. f) Measuring Kevin Akeroyd’s legacy at Cision via PRWeek and Sean Czarnecki.

Pitching 78

Pitching Instagram Survey Data 78

Prohibition

JANUARY 19, 2019

I was listening to Radio 4 (yes I’ve hit that age) and there was a piece on AI. Then there’s the second step – considering audience sourcing, measurement and direct marketing in a new digital age. It’ll creep into day to day life and before you know it AI will form a part of your measurement, communication, outreach, research etc.

Communications 48

Communications Social Media Trends Measurement 48