Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 90

Community How To Marketing Data 90

Stephen Waddington

JUNE 20, 2022

My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. A universal theory of public relations There is no universal definition or theory of public relations.

Publicity 190

Publicity Study Public Affairs System 190

Wadds Inc.

JANUARY 22, 2023

There’s a huge gap between public relations and management. It’s been an intense 12 months of developing researching skills, reading public relations and management literature. It’s been an intense 12 months of developing researching skills, reading public relations and management literature.

Publicity 122

Publicity Case Study Study Ethics 122

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

Cision

SEPTEMBER 12, 2017

Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations. Other ideas include: Managing customer communities. Regularly publishing press releases. Encourage testimonials.

Measurement 223

Measurement Media Financial Technology 223

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. The company’s measures are based on the pitches sent through their systems. Is that good?

Report 106

Report Publicity Marketing Pitching 106

5W PR

JANUARY 29, 2024

In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Effective public relations in the defense tech industry involves more than just dealing with the present. Their goal is to change how the public sees the defense tech industry. It also involves influencing the future.

Industry 78

Industry Publicity Ethics Privacy 78

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. What publications are bombing with our audience? Here’s a starting point for your measurement activities.

Measurement 200

Measurement Analytics Google Data 200

NewsWhip

SEPTEMBER 22, 2022

But just how exactly can you measure brand reputation with RTMM? See how the public are engaging with your brand. Real-time media monitoring allows brands to track and monitor public interactions and opinions across all media channels. Along with public interest, brands can track the media interest in their stories.

Reputation 88

Reputation Measurement Brand Branding 88

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It is no surprise that demand for public relations roles is booming. The report includes contributions from panel members, formed from leaders from across the UK communications industry.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. These impacts corporate and consumer public relations. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

JULY 16, 2022

This is a keynote speach that I gave this morning at a meeting of the Public Relations Council of India to celebrate World PR Day. It’s a great honour to have the opportunity to join this meeting of the Public Relations Council of India this morning. I have worked as a public relations practitioner for the past 25 years.

Publicity 78

Publicity Study Public Affairs Government 78

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52

Tools Handbook Publicity Analysis 52

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function.

Trends 184

Trends B2C Video Measurement 184

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 93

Measurement Communications Survey B2B 93

Deirdre Breakenridge

APRIL 11, 2016

ET, the #PRStudChat Community with gather and share insights on the communication changes faced by financial services companies and how they can engage and participate effectively in social communities. What tools can you use to measure social media impact? On Tuesday, April 19th at 8:30 p.m. Does every company need them?

Financial 150

Financial Community Social Media Guidelines 150

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Institute for Public Relations

DECEMBER 12, 2023

The IPR community pays tribute to IPR Trustee Mark Weiner, one of the founders of the IPR Measurement Commission and longtime Trustee and IPR supporter. We are deeply saddened by the loss of Mark Weiner, longtime IPR contributor, measurement expert, and friend to the public relations industry.

Measurement 105

Measurement Community Industry Publicity 105

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. In an urgent situation, access to trending topics and the ability to use hashtags can amplify the reach and impact of crisis communication efforts.

B2B 170

B2B How To Instagram Reddit 170

Axia PR

JANUARY 11, 2022

When it comes to outsourcing PR, nearly every major brand is smart enough to know the best professionals are often working in a company, community, and culture with other highly talented individuals. So here are the three ways you might decide to outsource your public relations strategy, programs, and measurement.

Company 62

Company Publicity Measurement Community 62

Wadds Inc.

JUNE 20, 2022

My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. A universal theory of public relations There is no universal definition or theory of public relations.

Publicity 96

Publicity Study Public Affairs System 96

Onclusive

OCTOBER 22, 2020

The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator. The value of a strong reputation has never been more vital. To learn more about this partnership, please contact us at info@onclusive.com.

Reputation 307

Reputation Analytics Corporate Government 307

Mark My Words

MARCH 13, 2020

As it seems more and more likely today, that those who can work from home will be encouraged to, we need leaders who can measure in units of trust to ensure that things are achieved, a sense of community is ensured and some sort of normal is retained. Those that communicate publicly and within business must do so with responsibility.

Measurement 78

Measurement Healthcare Leadership Travel 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That’s the sort of information you need for PR measurement and to mathematically calculate ROI (where ROI = return/cost x 100). and other FAQs].

Technology 169

Technology Publicity Software Pitching 169

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Wadds Inc.

JULY 16, 2022

This is a keynote speech that I gave this morning at a meeting of the Public Relations Council of India to celebrate World PR Day. It’s a great honour to have the opportunity to join this meeting of the Public Relations Council of India this morning. I have worked as a public relations practitioner for the past 25 years.

Publicity 52

Publicity Study Public Affairs Government 52

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Stephen Waddington

JUNE 9, 2017

A poll of my network for a recent speaking opportunity exposes some interesting attitudes to the public relations profession. The session explored how public relations is changing. Ahead of the event I polled my network to explore the attitude of practitioners to the different challenges that the public relations profession is facing.

Publicity 111

Publicity Survey Measurement Community 111

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Chat rooms, Facebook communities, Twitter hashtags, audio comments, and surveys are all common means of engaging and quantifying listeners.

Measurement 90

Measurement Analytics Comparison Data 90

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 93

B2B Marketing Measurement Social Media 93

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 72

Publicity Ethics Training Education 72