Stern + Associates

JULY 28, 2023

A thought leadership strategy involves transitioning a brand’s communication from product-centric discussions to actively addressing industry and customer challenges, making the brand a trusted advisor to a wider audience. It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Cision

APRIL 28, 2017

She joins the organization with over 18 years of experience, from serving as a senior strategic advisor for AARP to the director of operations for the Caribbean Cultural center. The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. This is related to previous point about education. To provide valued counsel and be a trusted advisor.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

MAY 8, 2018

They’re the most concerned with public perception, social responsibility, and community relations. The PR team must be trusted advisors – the type that have the confidence to tell you what you don’t want to hear, but need to know. It’s all about thinking ahead and being prepared. “Always use sunscreen.”

Corporate 195

Corporate Training Reputation Media Training 195

Cision

NOVEMBER 20, 2015

Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Dan Kocchi, senior advisor of competitive intelligence at CVS Health, explained how he used social intelligence to measure against competitors.

Media 120

Media Social Media Community Measurement 120

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward. We’ve had to adopt new tools to work virtually. That must change.

Tools 175

Tools How To Agency SEO 175

wiredPRworks

MAY 23, 2022

To date, I’ve written 373 posts about LinkedIn. After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR 20/20

MARCH 7, 2023

Core topics learned throughout this course include: Inbound basics Attracting strangers to your business Converting visitors Closing leads Delighting customers From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 Measure the value of AI tools for your company's efficiency and performance.

Course 52

Course Marketing Analytics Google 52

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Strategic advisors. Broader remit.

Communications 126

Communications Crisis Internal International 126

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities. This can increase workplace morale, and boost productivity.

Reputation 60

Reputation Corporate Survey Employee 60

Cision

JULY 8, 2015

What about brands? It’s important to test your idea first with a small group of trusted advisors in order to refine the concept and adjust as necessary. If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. Q: What’s one major mistake people make that prevents them from standing out?

Skype 120

Skype Conference Leadership Big Data 120

Wadds Inc.

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. This is related to previous point about education. To provide valued counsel and be a trusted advisor.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. ” A Norwegian Krone equals about $1.80 I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR What’s different about that? PR measurement.

Software 78

Software Case Study Technology Tools 78

PR 20/20

JUNE 5, 2018

From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 You’ll also learn valuable skills that you can apply to your marketing data tracking and analysis, like how to implement tracking codes, how to set up goals, and how to measure success via a variety of reports (audience, acquisition, behavior, etc.).

Course 64

Course Marketing Analytics Google 64

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. However, if I may, one thing that I learned about teaching over the years is that to be a good teacher, one has to be a lifelong student.

Education 150

Education Training Course Social Media 150

Stern + Associates

AUGUST 13, 2014

Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals. The name isn’t important, but the idea behind it is: thought leadership goes beyond business as usual, and defines organizations as knowledgeable experts and trusted advisors.

Leadership 81

Leadership Reputation Measurement Video 81

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 How about 'Fearless Girl' sparking a 15x increase in calls from potential institutional investors and an estimated $7.4 More metrics, eh? In contrast, experiential is bulls-eye targeted.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

DECEMBER 20, 2016

In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. Many will jettison the click addiction in favor of trust as a means of measurement.”. 1) Predictions for PR in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

PR Conversations

OCTOBER 28, 2014

He agrees, “PR now has the opportunity to do something about this.”. And it was thinking about marketing that made me reflect on just about the first thing I learned about that communication discipline: the four Ps. The four Ps of public relations leadership. That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111

Waxing UnLyrical

JULY 13, 2015

So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. Facebook: Improving Employee Communications? Measuring employee engagement in internal communication. Based in the Washington, D.C.,

Internal 40

Internal International Communications Employee 40

Communications Conversations

MAY 1, 2015

About a year ago, I talked about 14 things your CEO should talk about on Twitter. It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam.

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

MAY 2, 2017

1) What has changed the most about PR over the course of your career? Then over time, when I realized the entire process of communicating was really a big puzzle, and that if I could influence or partner across a larger community, my message could have an even bigger impact and be even more effective.

Corporate 61

Corporate Communications LinkedIn Agency 61

MaccaPR

JUNE 21, 2017

These three clips, featuring Klein (clad in LOFT, of course) in amusing scenes about her wardrobe challenges, reveal a coupon code for a percentage off a purchase in the last few seconds that was exclusive to those who watched to the end. Another measurement of these videos’ success? Crew: Style Hacks.

Video 54

Video Brand Branding Fashion 54

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. ” That quote comes from a press release about the report which pitches a sample.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Maxim Behar

OCTOBER 15, 2023

Host: Why is there actually such a connotation in society that PR is more about distorting the truth? When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. And the other big difference is that for the first time in all of history, social media is measurable.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Personnel crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Conversations

OCTOBER 2, 2011

Make good choices about mentoring, networking and innovation opportunities. While the collaborative sharing of knowledge occurred, the resulting by-product—innovation—was a slow process measured in decades, not years or months. What many of today’s younger generation fail to realize is that networking isn’t about: following people.

Education 40

Education Groups Community Google 40

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I would like to talk about the book that you authored, Maxim. This is the largest PR community in the world. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

PRSay

SEPTEMBER 12, 2016

We can move an individual, whole organizations, whole communities to share a way of seeing the world. Given intense stakeholder scrutiny, they are looking for new ways to communicate effectively. They never were trained to be “communicator-in-chief,” one says. It’s about hypervisibility. It’s about integrity.

Leadership 0

Leadership Agency Education Communications 0

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 113

B2B Consumer Marketing Survey 113

The Proactive Report

FEBRUARY 7, 2016

Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist. I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge?

Measurement 100

Measurement Digital PR Tools Content Marketing 100