5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. It’s not about the logo. Backlash over loan distribution.

Branding 284

Branding Brand Small Business Retail 284

5W PR

FEBRUARY 19, 2024

Empowering through knowledge Instead of just pushing products, become a trusted resource in the wellness market. Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Focus on education, not just promotion.

Consumer 78

Consumer Industry Brand Branding 78

PR for Anyone

OCTOBER 12, 2021

Here is a great way to create great content fast: Most Realtors struggle with what content to post on social media and in blogs. Content can be all about neighborhoods you specialize in and the local community. Don’t forget to invite the local media! Use the traditional and non-traditional calendars.

Real Estate 130

Real Estate How To Local Interviews 130

PRSay

AUGUST 23, 2021

According to statistics from West Virginia’s Department of Health and Human Resources, Black residents make up 3.6 Mistrust in the medical system may continue to fester with the continued spread of misinformation about the vaccines, particularly on social media channels. Enlisting trusted local leaders.

Communications 128

Communications Local Survey Transportation 128

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. On Twitter , she helps Edwards communicate clearly about voting. itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! ylang ylang – ??

Communications 185

Communications Video Social Media Facebook 185

PRSay

JUNE 15, 2021

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Engaging LGBTQ communications professionals with experience is best.

Employee 201

Employee Community Leadership Enterprise 201

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Waxing UnLyrical

APRIL 5, 2018

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. To encourage social responsibility, create a culture of giving back to the larger community. Plan ahead and implement social activities, events and community outreach.

Nonprofit 53

Nonprofit Community Employee Energy 53

Stephen Waddington

MARCH 29, 2020

Tyneside Council has seconded eight staff to help with demand at our local Bay Foodbank in North Shields , Newcastle. Please support seek out and support your local organisation. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities. Demand for food banks is on the rise.

Crisis 167

Crisis Government Privacy Sports 167

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

PR Fuel

OCTOBER 5, 2020

Most small businesses use social media and email marketing to help drive interest in their brand. Engage With Your Community. Small businesses are integral parts of the local community. Engaging with that community is a crucial part of small business marketing. Support local not-for-profit organizations.

Small Business 52

Small Business Marketing Local Community 52

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Stansell said there are several tactics that communications professionals should use for reaching key stakeholders, including emails, internal memos, conference calls and social media.

Communications 212

Communications Employee Crisis Policies 212

PRSay

MAY 26, 2020

Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back. For many weeks, hospitals in the region had to focus their resources on treating an unrelenting arrival of seriously ill coronavirus patients.

Communications 191

Communications Crisis System Healthcare 191

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). I see 3 big reasons: 1 – Resources. Have you conducted a social media audit recently?

Branding 113

Branding Brand LinkedIn Twitter 113

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

Cision

APRIL 23, 2015

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. Events like these can help create a surge of giving from community members—but people have to know about them first.

Nonprofit 120

Nonprofit Mobile Pitching Local 120

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Thankfully, expert resources soon arrived, in some cases from faraway states, to guide them. Find your allies.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Karen Freberg

MARCH 15, 2020

Dear Public Relations and Social Media Academic Community, It’s time to step up to the plate. We are practicing safe measures in social distancing, and making sure we are there for our students and colleagues. We all need to come together at this time to help the industry, profession, and community move forward.

Crisis 77

Crisis Education Resources Community 77

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

Ryan Foran

NOVEMBER 7, 2018

Your social media pages don’t need to be all about you! Get tuned into your community and become a source and resource of valuable information for your followers. There are four unique and easy posts you can add to your social media strategy that will help drastically increase engagement almost immediately.

Social Media 20

Social Media Sports Media Local 20

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results.

SEO 120

SEO Creativity Mobile Journalism 120

Remote PR Jobs

SEPTEMBER 25, 2023

For example, if a small nonprofit organization needs help implementing a new initiative in the local community, it would make sense to hire a freelancer due to a small budget. While you should continuously strive to perfect them, Lauren Marinigh, social media and content specialist, believes you should pick a certain focus. “To

Nonprofit 100

Nonprofit Writing Local Training 100

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Media: owned, big social and influencers The organisations that have invested in their own media have been able to use it throughout the crisis to communicate with staff and stakeholders.

Crisis 151

Crisis Government Energy Community 151

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 81

Communications Community Crisis Film 81

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

PR Insiders

NOVEMBER 10, 2020

Most people in the media prefer to be pitched by email, rather than by phone or by a personal message on social media. With reduced staff and limited resources, they are often crunched for time and an email allows them to review a pitch at their leisure, without you interrupting their day. Keep up with local news.

Media 78

Media Pitching Print Interviews 78

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Prakkypedia

OCTOBER 24, 2018

PR pros (and the general public) have increased access to journalists through social media. There’s a common thread to that list, of course: social media. Society needs a healthy, well-resourced and well-equipped fourth estate.

Journalism 69

Journalism Reddit Newspapers Government 69

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely.

Social Media 61

Social Media Media Crisis Energy 61

Ishmael's Corner

DECEMBER 7, 2014

With extensive use of its Whitehouse.gov website and its fluency on social media, the administration can get its message out on its own terms, bypassing the middlemen and women.”. It’s nothing new for administrations to try to control the narrative. But Obama is the first president to serve in the Age of Twitter.

Journalism 108

Journalism Local Storytelling Policies 108

Communications Conversations

OCTOBER 2, 2019

After all, don’t we coach brands that way on social media? Be a resource. Yet, when it comes to showing up on social media ourselves, some of us share only information from our employers (and most of that is fairly self-promotional). Be helpful. Provide informative content! It wouldn’t for me.

Employee 74

Employee Brand Branding LinkedIn 74