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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line.

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Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

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7 Innovative Small Business Marketing Tips

PR Fuel

If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing. Marketing your small business doesn’t need to be expensive. For a small investment in your time, you can boost your business.

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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. Referral programs, like most incentives, provide customers with discounts to bring more business in the door.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. Smaller businesses have more interesting stories. They’re part of the community.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. The third phase of the pandemic has brought out the most substantive PR and marketing campaigns.

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