The Proactive Report

NOVEMBER 21, 2022

Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Once you have the data.

Social Media 162

Social Media Media Analysis Data 162

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence. Little did we know we’d be in that place for more than a year. PR tech mentions.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Top challenges facing journalism. Internal comms. Top challenges facing PR.

Survey 149

Survey Software B2B Pitching 149

PRSay

FEBRUARY 20, 2020

While an embargo is a must-have tool that is often used by the medical and research community to release published studies and new discoveries, adding one won’t make a substandard story newsworthy. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An

Radio 197

Radio Tools Journalism Interviews 197

Wadds Inc.

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a Professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. Speaking live from Ukraine, Oltarzhevskyi said that communication had become a tool of war that had yet to be recognised by humanity.

Communications 59

Communications Software Internal International 59

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Mindful Marketing

DECEMBER 20, 2023

Grant (not his real name) had been working for several months as an intern with a company that sold the products of various manufacturers in a particular business-to-business industry. A recent Wall Street Journal article revealed that phony product reviews, especially on Amazon, are more rampant than most of us ever would imagine.

Ethics 94

Ethics Marketing Sports Education 94

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Automotive 82

Automotive Engineering System Media 82

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It's published a guide to community management on the platform. I use Notes on my iPhone or iPad to create the first draft of almost everything.

Viral 68

Viral Journalism Analytics Case Study 68

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Choose the community you want to reach and craft messages adapted to its members.

Mobile 152

Mobile SEO Web Training 152

Presspage

AUGUST 7, 2018

It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms. This can be achieved through published case studies, videos with actual clients, and how-to guides from the brand on its products and services.

Case Study 97

Case Study Storytelling Study Social Media 97

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Deirdre Breakenridge

JANUARY 13, 2015

This represents quite an imbalance, especially given many of the products marketed at the conference targeted women, and that women account for 89 percent of the decisions to buy consumer electronics. Communicate inclusiveness. 1] Larson, Selena. How Many Women Has Apple Put On The WWDC Keynote Stage Since 2007?” June 4, 2014.

Conference 150

Conference Training Healthcare Policies 150

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion. Despite being different from journalism, PR press releases are often the foundation for news stories.

Journalism 52

Journalism Corporate Software Analytics 52

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Tune into smart insights, cool tips, and lots of laughs.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. What drew you to the field of public relations? Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Melissa Agnes

DECEMBER 9, 2014

The #50Shows movement created the unique opportunity for 50 women to host 50 podcast programs produced via the professional studios at the Hank Greenspun School of Journalism and Media Studies at UNLV. 50Shows is one more way that I can “give back” to my community by interviewing amazing women who have incredible stories to share.

Radio 238

Radio Interviews Community Storytelling 238

Cision

NOVEMBER 3, 2015

When your brand has news, whether it’s a new product, an award or a special event, you want to tell as many people as possible. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. But shouting your news from the rooftops won’t necessarily get you the results you want.

Social Media 120

Social Media Pitching Writing Report 120

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Growth of independent journalism. “We Products and services would have to become affordable as they would have to target an increasingly larger middle-income group.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. These four September days are for you—the product manager, the creative marketer, the start-up founder. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Managing a social media community is cool. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

PRSay

OCTOBER 12, 2016

Earned media is rated more effective compared to owned and paid media by 81 percent of senior marketers, according to a recent study conducted by Outsell. He has more than 20 years of marketing, product and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations.

Communications 60

Communications Trends Leadership B2C 60

Cision

SEPTEMBER 8, 2016

Be involved in supporting corporate social responsibility not just with finances but also with volunteering and interaction with the community. Monitoring social media channels allows brands to receive almost real-time feedback on how their brand or product is perceived. Your brand needs to reflect the human element of your business.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Melissa Agnes

DECEMBER 9, 2014

The #50Shows movement created the unique opportunity for 50 women to host 50 podcast programs produced via the professional studios at the Hank Greenspun School of Journalism and Media Studies at UNLV. 50Shows is one more way that I can “give back” to my community by interviewing amazing women who have incredible stories to share.

Radio 100

Radio Interviews Crisis Management Community 100

Business Wire

JANUARY 19, 2017

PUBLIC DEMAND News consumption is at an all-time high and recent studies show that potential purchasers are spending more time online researching products and services before ever contacting the company directly. Using a newswire helps ensure that news is easily found in the research phase of the buying cycle.

Financial 164

Financial Video Consumer Data 164

Beyond PR

SEPTEMBER 29, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. If these studies were more accurate about defining earned media, I believe the numbers would be higher. “It’s time to grow up. Follow him on Twitter @cglynch.

Media 57

Media Advertising Advertising Measurement 57

PR 20/20

APRIL 1, 2021

Through a mix of long nights (studying this time, instead of partying), second chances and serendipity, I was accepted into the Ohio University E.W. Scripps School of Journalism spring quarter of my junior year. AI Tech Showcase product demos. Private Slack community. Marketing AI Show podcast library. Webinar library.

Education 52

Education Marketing Conference Agriculture 52

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The In-House Effects on Law Firms.

Agency 95

Agency Trends Marketing Survey 95

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

JUNE 13, 2012

Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. We insist on good journalism, and we honor our readers’ overscheduled lives by keeping our posts short. Does my audience want entertainment, or community, or both?

Blogging 99

Blogging Fashion Writing Community 99

Solo PR Pro

MAY 1, 2018

Services are sold differently than products. Then, vow to meet with each one over the course of a year sharing with them case studies of previous success. All billboards (Awareness) and no case studies (Respect) will keep you from connecting with potential clients. Make sure you go to market with a balanced approach.

How To 40

How To Case Study Technology Conference 40

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Have a great system throughout the customer lifecycle.

Writing 120

Writing Social Media Community Course 120

Buzzstream

JANUARY 9, 2019

Reciprocal marketing or co-marketing includes every tactic in which two businesses promote each other’s products or content, gaining a mutual benefit. I reached out to that person and started mentioning one of his case studies in an article I wrote. I’m in a few excellent online communities of content marketers and writers.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Maxim Behar

OCTOBER 15, 2023

The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak.

Newspapers 59

Newspapers Meeting Ethics Social Media 59