Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry. PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. click any image for higher resolution).

Publicity 89

Publicity Media Advertising Advertising 89

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Stephen Waddington

MARCH 31, 2019

© Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations.

Survey 68

Survey Enterprise SEO Web 68

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference.

Industry 85

Industry Media Technology Employee 85

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Contently - Strategy

OCTOBER 18, 2022

Social media and niche communities like r/SkincareAddiction or r/nutrition. Internal Resources. AI tools tell you what your ideal customers are doing on the web. Brandwatch : Measure customer sentiment, how you stack up to your competitors online, and your brand perception. So, where can you find reliable online reviews?

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. The rule is: if you can’t measure the results, eliminate it. – paying for leads. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JANUARY 20, 2012

So the chat was a community chat or, as I like to call them, a fireside chat. What folks felt were their biggest measurement successes of 2011: and. Inside PR did an interview with me when I was at the PRSA International Conference last year, and it’s finally up, in case you’d like to have a listen. See you then?

Analytics 56

Analytics Google Measurement Web 56

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. Have any employees made a noteworthy contribution to a charitable cause or community initiative? Brad Shorr. Talk to Operations.

SEO 42

SEO How To Software Resources 42

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. It included: Weekly HubSpot product updates posted to our internal wiki. Team members are more confident. Weekly Updates.

Training 72

Training How To Course Software 72

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 187

Marketing Content Marketing Data Social Media 187

Norton's Notes

JULY 29, 2015

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. Twitter’s approach to open data also makes measurement easy. Deep down, I’m still a lover of long form content and don’t want to lose this to valuing web clicks.

Interviews 28

Interviews SEO Banking Radio 28

Norton's Notes

SEPTEMBER 3, 2015

We’ve had a measurable impact on their business and we love working with them. Define your goals, and how they will be measured. Doing a £200 a month adwords campaign while paying an intern Oyster card money to update your Twitter and posting the odd media release on PR Web is not going to move the needle. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. But ICCO is a giant organization.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

ZudePR

JULY 20, 2016

4: Get Involved in Communities I’m a runner. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Yellowdig is an internal collaboration tool. Resonate (Disclosure: Client Platform). I discovered.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. PR measurement. PR measurement. PR measurement. to approximately $5.5

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Keep your customer happy and engage them individually through your growing social community.

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Enter a topic or keyword, and it will display posts from the web. Here are some of the best tools to help with each.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Enter a topic or keyword, and it will display posts from the web. Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Enter a topic or keyword, and it will display posts from the web. Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. There has also been a massive change in the influence of web-based outlets. 3) You’ve worked both on the agency and the client side in PR.

Brand 105

Brand Branding Reputation Corporate 105

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

OCTOBER 31, 2017

If you look at your web analytics, chances are most businesses, many of those visitors are new rather than returning. Internal links. If you build a content hub you should abusively use it to build internal links to your product pages. Certainly, referral traffic can be measured, but the biggest value is in search.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. The last part is to then measure your results. 5) How can corporate communications get better results from their PR agency? I started to find the mix incredibly interesting and powerful.

Corporate 61

Corporate Communications LinkedIn Agency 61