Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The Data Story on the Hottest PR Trends. 67% said thought leadership. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

5W PR

NOVEMBER 3, 2023

Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. Create social media challenges or contests to boost engagement and community building. Embracing content marketing Content is king in the digital age.

Marketing 78

Marketing Infographics Content Marketing Data 78

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. This involves the team staying abreast of industry trends, competitor activities, and the technological landscape.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Newsfile

SEPTEMBER 27, 2023

Moreover, you can use high quality images, videos, infographics, tables or charts. Furthermore, they create a sense of community and nostalgia, and capture the spirit of the season. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Moreover, you can use high quality images, videos, infographics, tables or charts. Furthermore, they create a sense of community and nostalgia, and capture the spirit of the season. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more.

How To 93

How To Tourism Fashion Travel 93

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities.

Brand 120

Brand Branding Media Infographics 120

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Cision

OCTOBER 26, 2016

Cision’s SVP of Client Services Heidi Sullivan teamed up with PR star Shonali Burke, ABC to discuss the latest trends in influencer relations and marketing. “As PR pros, look for #influencers who will be your fan…Think of how that voice is going to sound to your community.” ” – @hksully #PRSAICON.

Conference 120

Conference Internal International Data 120

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. We are confident this trend will continue for years to come.

Publicity 158

Publicity Social Media Report Fashion 158

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

APRIL 19, 2016

Social Media Trends. Trends are temporary, tribes are forever. Shaan Puri, co-founder of blab advises marketers and communicators to keep their eye on the prize and keep nurtured communities at the heart of all efforts. . — Cora-lynn (@coralynnyoga) April 18, 2016. Focus on the 1,000 people who care about your message.”

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. Featured Trends Content Marketing' User-generated content (UGC).

Media 120

Media Content Marketing Infographics Fashion 120

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Pinterest has trends, too. Trends on Pinterest are a little different. Search algorithm doesn’t penalize for publish date. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media.

Creativity 150

Creativity Web Social Media Data 150

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Driving this visualization trend are two key factors: Our brains are programed to recall visuals at a faster rate than any other data.

Technology 100

Technology Infographics Financial YouTube 100

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. 16) Social media fragments into niche communities.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

DECEMBER 5, 2023

Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. ” Now you’ve sorted your database by sites that are fitness-related, and would be interested in your fitness infographic.

Infographics 62

Infographics Pitching Writing Blogging 62

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. For instance, if the word “business” is trending, then using “#business” in your post will substantially increase chances of engagement.

Social Media 100

Social Media Media Infographics Pinterest 100

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). It’s not the only study to point to this trend. I sense we are reaching that point in marketing, with respect to data and creativity. First, data tells you what happened, not why.

Creativity 77

Creativity Study Survey Advertising 77

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Discover new ideas amid detailed coverage of emerging trends and opportunities. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. Stations can see what is already popular and trending on social media, then pop it on the news that same day. It’s a simple metric – easy to track. What does that actually mean? It’s the news equivalent of clickbait.

Local 100

Local Journalism Infographics Social Media 100

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

OCTOBER 10, 2022

HubSpot Blog’s 2022 Marketing Industry Trends Survey , more than half of marketers (51%) who use short-form video plan to increase their investment in 2022. Tap into the infinite communities of followers through the world of social media. Short form video isn’t everything. Long form video shouldn’t be forgotten.

Conference 62

Conference Marketing Instagram YouTube 62

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Infographic via 99firms.com. Alex Slichnyi, community manager at 99firms.com , is an avid learner of all things IT. Guest post by Alex Slichnyi. Image: NeONBRAND via Unsplash, CC0.

Instagram 63

Instagram Marketing Viral Airlines 63

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Journalistics

JULY 6, 2013

David has since added to the real-time discussion with his Newsjacking book, which further reinforces the need for brands to respond quickly to breaking stories or trending topics, to insert themselves into the news cycle when appropriate to earn incredible brand awareness. How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Keep an eye on the trends and statistics. Infographics. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Keep an eye on the trends and statistics. Infographics. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Keep an eye on the trends and statistics. Infographics. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement.

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

SEPTEMBER 23, 2015

Not only did Google India have a house full of reporters, the hash tag also trended in Mumbai (where the event was held) at #1, and which also saw engagement by the reporters. . It is equally fascinating that while clients are jumping on board, Indian PR and communications professionals still remain reticent. Twitter chats.

Google 40

Google Trends Community Twitter 40

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. About [Company Name]: [Brief boilerplate about the company and its role in the community or industry]. Although assets aren’t always available, they can make a significant impact. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62