Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. In particular, YouTube videos are given preferential treatment (possibly because Google owns YouTube). Playing to a visual world.

Technology 100

Technology Infographics Financial YouTube 100

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Along the same lines, Google currently offers Gemini Pro in Bard. Personalize communications to make customers feel valued. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Cision

SEPTEMBER 24, 2015

With a well-crafted, strategic release, you can see press coverage as well as community engagement. Google crawls, maybe, 70 characters of a headline. Also remember that Google is seeking quality content, so the “Press Release” title holds little sway, if any, with the Googlebots. Success starts with basics. Use them wisely!

SEO 120

SEO Google Infographics Creativity 120

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Alerts Are Free 4.

Tools 71

Tools SEO Analysis Google 71

Rock the Status Quo

SEPTEMBER 2, 2015

With a simple Google or Pinterest search, amazing research is available in seconds. A search for “senior demographics social media” brought up this incredibly helpful infographic. They have limited budget and a part-time community manager, and it wouldn’t be a good use of that manager’s time.

Instagram 100

Instagram Pinterest YouTube Social Media 100

Stuart Bruce

MARCH 16, 2017

The gif which shows the impact of different community choices was covered by The Washington Post. Reactions – if people can use gifs to communicate their reaction to something then why can’t companies? That’s exactly what Google did when the Daily Dot asked it for a quote for a story about livestreaming.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

MaccaPR

OCTOBER 10, 2022

SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines, like Google. By investing in rankable blog content on Google, brands can expand the ways they show up online. Long form video shouldn’t be forgotten.

Conference 62

Conference Marketing Instagram YouTube 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). A really useful feature – far more intuitive to use than Google Images. cc) – An amazing community repository of CC0 licensed images. Free Images (.cc)

Engineering 120

Engineering Creativity Google Community 120

Cision

APRIL 19, 2016

Shaan Puri, co-founder of blab advises marketers and communicators to keep their eye on the prize and keep nurtured communities at the heart of all efforts. Incredible data: After Google and YouTube, Twitter is the next most popular search engine. Remember what Gary V. said about the bright shiny object syndrome in No.

Social Media 0

Social Media Marketing Media Customer Service 0

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Google Analytics. Touted as the world’s easiest design program, Canva democratizes one of the more elusive (and often expensive) aspects of PR.

Tools 125

Tools Analytics Software B2C 125

Solo PR Pro

JUNE 1, 2015

Members of the Solo PR Pro community know I’m a firm believer that regular breaks are critical to enjoying a long-term, successful career as a Solo PR Pro. Ultimate Social Network Cheat Sheet for Image and Video Sizes [Infographic]. Chat Recap: Client Reporting Best Practices with Christine Perkett. We’ve earned it!

Infographics 40

Infographics Conference Community Education 40

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. If you ever try to Google anything about Pinterest, you realize that Google has a Pinterest problem. Pinterest has trends, too.

Pinterest 120

Pinterest Banking Mobile Trends 120

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Images and infographics are an excellent way to provide context to your news story. Here’s the list of PR technology companies I’m watching.

Pitching 84

Pitching Survey System Technology 84

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential. Community relations. Blogger relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Shift Communications

JANUARY 16, 2018

In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. When was the last time you even took a look at the top 10 results in Google for the search terms that mattered for your company? [00:02:57]

Facebook 116

Facebook Video Brand Branding 116

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Each company is leveraging Google Analytics and some type of content management system, either from a company like Adobe or through a marketing automation system.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. I recommend the Google URL builder at a minimum. 10) Create an infographic based on key points. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

MAY 23, 2017

KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. This idea of links as votes is how Google got started. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Stephen Waddington

DECEMBER 5, 2018

Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Trinity Mirror ( The Daily Mirror ) and News UK ( The Sun and The Times ) are the eighth and ninth most popular websites in the UK according to The Ofcom Communications Market Report 2018 (opens as a PDF).

Media Relations 115

Media Relations Media Print Newspapers 115

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. You’ll do this with the help of Google Analytics.). Click To Tweet. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

AUGUST 13, 2018

Discovery is all about sourcing the right lists through the medium of your choice (often Google, but also media and content databases) using a combination of keywords and filters to find the right audience. Google a relevant search term for the content you’re trying to promote. Click the MozBar chrome extension while on the SERP.

Google 118

Google Measurement Advertising Advertising 118

Sword and the Script

DECEMBER 10, 2019

Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. Craig Dekshenieks | Aderant.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. Google has a specific set of content guidelines.

Digital PR 264

Digital PR Marketing Infographics Video 264

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Journalistics

JULY 6, 2013

Some brands have been quick to act on natural disasters, offering their support or condolences, or helping to mobilize their online communities to support a cause. Social media strategist – this is the person that best understands all your online communities – and has a firm grasp on the pulse of the community.

Marketing 52

Marketing Community Trends Case Study 52

Journalistics

MARCH 2, 2013

Finally, if you know how to use analytics tools – either those built into the platforms or third-party apps for reporting on audience growth, community activity, or traffic generated from these platforms, even better. You know something about SEO – like how the Google Panda update changes the game for how content is ranked on Google.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Pinterest search is not Google.

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

MARCH 18, 2015

Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. MNPRSAContent — Deanna Boss (@deannaboss). March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Yelp, Angie’s List, and Google Reviews are examples of other popular sites that can provide you earned media opportunities.

Publicity 67

Publicity Small Business Advertising Advertising 67

Waxing UnLyrical

APRIL 6, 2015

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well.

Community 40

Community Local Nonprofit Storytelling 40

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. Lesson #6 - Transform Your Customers into A Community. Her fans have embraced the collective moniker, “Swifties.”

Social Media 48

Social Media Marketing Media YouTube 48