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14 examples that can help you update your social media community guidelines

Communications Conversations

And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. These guidelines have taken on increasing importance over the last 15 months for a few big reasons: I don’t know if you’ve noticed, but the country is fairly divided at the moment.

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Can Ethical PRs Represent Unethical Clients?

ImPRessions - Crenshaw Communications

Just look at the pressure on the comms team at Facebook, which has come to epitomize the struggle to do ethical work at a company that is acting in bad faith. Whistleblower Frances Haugen has managed to break through where previous Facebook critics have not. What does this mean for the PR community? What about repeated actions?

Ethics 361
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community.

Analysis 151
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Five Important Social Media Trends to know about this month

Prohibition

From platforms continuing to enhance e-commerce features, to stricter community guidelines – here are the latest updates in the world of social media. Facebook tightens ad policies further. Marketers will be well aware of how strict Facebook ads already are with a breadth of guidelines already in place.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Facebook, too, is working to correct misinformation and rumors.

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The benefits of building a vibrant community on social media: The case of #SMprofs

Karen Freberg

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. That’s why I created the Social Media Professor’s Community Group on Facebook. Why is it important to create a community?

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How to Attract Your Ideal Customer on Instagram

Cision

Did you know that none of those channels has beaten Facebook in terms of engagement? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Twitter, LinkedIn, or Pinterest? Build rapport with influencers.

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