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A Case for Marketing Ethics

Mindful Marketing

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” However, his colleagues might not be receptive to such a blunt rebuke and indictment of their character, particularly not from an intern.

Ethics 94
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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I was working for Orange County government and I led the communications team through a nightmare week.

Ethics 91
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Bringing True, Ethical Authenticity to Multicultural Communications – Jennifer Gonzalez

Ethical Voices

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. What is the most difficult ethical challenge you ever confronted at work?

Ethics 72
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 144
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70
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Professional Conflict of Interest: Failure to Disclose Erodes Client’s Trust

PRSay

The college intern who had been working with the agency on my company’s account that summer was the son of the CEO of our biggest competitor. My colleagues and I stumbled upon the information one afternoon late in the summer when we were discussing the competitive landscape. Yes, said the intern. I was stunned.

Ethics 181
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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. What is the most difficult ethical challenge you ever confronted? What did you do?

Report 90