Cision

APRIL 25, 2015

Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities. Measure your results. Measurement can often be the toughest part of any content marketing campaign. Join our April 29 webinar, “ Film School: How to Use Video for PR !” .

Film 120

Film Content Marketing Analytics Measurement 120

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Further the transactions create buzz and coverage.

SEO 135

SEO Content Marketing Marketing Software 135

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Join us for this 30-minute webinar where we'll share five content marketing tips…!”. In the U.S., Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92

Communications Conversations

APRIL 1, 2021

Outside of that, though, the foundational principles of communication are the same, regardless of your industry. Ensure you know your audience, communicate with clarity, and measure your success. Webinars, virtual happy hours, connection groups and the annual conference are all going strong.

Financial 148

Financial LinkedIn Groups Sports 148

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# Business outcomes could also be employee turnover rates, favorable legislation, etc.&#

Measurement 77

Measurement Publicity Web Analytics 77

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. If you enjoyed this post, you might also like: 12 Ways to Leverage Your Existing Investment in B2B Webinars. Check out our services.].

Survey 119

Survey B2B Marketing Interviews 119

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112

Education Employee Measurement Agency 112

Ethical Voices

AUGUST 22, 2022

It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. We are so normed in communication, especially in marketing, to look at things in a short-term gain perspective. What am I measuring this quarter, next quarter, this year?

Ethics 75

Ethics Communications Agency Technology 75

Waxing UnLyrical

OCTOBER 11, 2010

Columbus Day as I’ve gathered over my 10-ish years of living here, is one of those holidays that is “happy&# for some (mostly Federal employees), and not that rambunctious for others. Contrary to what you might think, we are, by and large, happy people in India. There are always two sides to every story, and sometimes more.

Measurement 47

Measurement Tourism Blogging Twitter 47

Waxing UnLyrical

JANUARY 3, 2011

And if you’re a full-time, but junior, employee, read your job description carefully and pay attention to what you are and are not paid to do. Are you taking full advantage of them? But… If you’re an intern, there are legal limits to what your employer can task you with. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Facebook 63

Facebook Twitter Measurement Blogging 63

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Setting benchmarks and measurements to gauge success in your brand awareness efforts will help you report back to the C-Suite. Jay Baer, Founder & CEO, Convince & Convert.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. How do they make it happen? This is where it gets interesting. They listen a LOT. Then they plan.

Travel 79

Travel Case Study Creativity Advertising 79

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. It’ll be worth our while. In a word, data.

Marketing 65

Marketing System Data Tools 65

Waxing UnLyrical

DECEMBER 2, 2010

Employee referrals are a prime way of hiring for many organizations. BUT as a long-time HR person, I also know that our systems are not always as good as we want and some HR folks are not either. So, it is always, always, always smart to network your way in - make a connection and ask that connection to refer you to the right people.

Interviews 83

Interviews Creativity Twitter Facebook 83

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. You’ll also get the webinar on-demand.).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

MARCH 2, 2017

Social Media Today – This online community portal published by a Washington, D.C.-based Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. How to Partner with YouTube Influencers: Tips for Success ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Employee relations becomes the sole purview of HR, external audiences are targeted by the MarComm team, and so on.

Facebook 106

Facebook Twitter Education Industry 106

NewsWhip

FEBRUARY 26, 2021

Watch webinar. What about the broader community, the local community, that might think of us as a future employer or as a potential employer, as a driver of prosperity in the community? Or the virus and public health measures.”. View our on-demand webinars. Sign up to our next webinar. read more. #12:

Brand 78

Brand Branding Media Government 78

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Justin Goldstein | Press Record Communications.

Marketing 169

Marketing Employee Content Marketing Training 169

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community.

Publicity 164

Publicity Ethics Data Community 164