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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

From the November 28, 2022 issue of Financial Brand. Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink.

Twitter 78
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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company.

Community 189
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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Target found itself in a somewhat similar situation when anti-LGBTQ customers criticized its Pride Month displays, in some cases trashing store merchandise and harassing employees. Even the smartest PR won’t prevent a backlash or a boycott.

Banking 212
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Are employee social advocacy programs at direct odds with your personal brand?

Communications Conversations

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I do a lot of work in fintech – and all those vendors have financial professionals on staff. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Meltwater gamifies customer community. Why do vendors in PR skip this part?

Analysis 144
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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”. To encourage social responsibility, create a culture of giving back to the larger community. This creates a reciprocal, positive outlook of your company and your employees.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

“Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. What are those non-financial factors?

Survey 81