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17 PR Metrics For Comms Teams 

Onclusive

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Capitalizing as it does on the general shift in social from community to celebrity. We all want our stories in tier 1 publications.

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What are PR Metrics: 17 Measurements to Track 

Onclusive

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Capitalizing as it does on the general shift in social from community to celebrity. We all want our stories in tier 1 publications.

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The ESG opportunity for public relations 

Stephen Waddington

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. You can download a copy from the Vuelio website. The investment community increasingly expects to be informed on company commitments to and actions on these concerns.

Publicity 197
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Allegory report examines emerging corporate digital risk

Stephen Waddington

Developing a Corporate Digital Responsibility governance framework The Corporate Digital Responsibility: What You Need To Know Right Now report proposes a six-stage framework that communications professionals can use to help organisations stay on top of CDR: Landscape analysis and audit – this will ensure the communications function has an overview (..)

Corporate 141
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From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

I have been to New Zealand, but it’s been nearly 26 years since I was here the last time (was here as part of my first family international trip!). Now, fast forward to 2019, and it has been the most downloaded article for Public Relations Review. Not engaged on social media, drop everything and talk with your community.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The downloadable award was also completely new (that we created for OA, based on a printable version OA had already created) – same problem. The project. What’s measurable?

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 178