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17 PR Metrics For Comms Teams 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms.

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What are PR Metrics: 17 Measurements to Track 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms.

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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media. We’ve found that in the U.S.,

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From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. I have been to New Zealand, but it’s been nearly 26 years since I was here the last time (was here as part of my first family international trip!). Social media truly opens doors.

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Emergency communications in the era of social media

Presspage

Even going as far as tagging news outlets, journalists and other prominent individuals in their social-media posts in hopes their messages would be shared widely and eventually answered. Miami International Airport had to deal with a video of Mexico City's airport that on social was claimed to be at Miami International.

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The PR Winners And Losers Of 2021

ImPRessions - Crenshaw Communications

It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. After a frenzy of media attention and a peak of 9.6 million downloads in February, Clubhouse adoption started to slow. It only took them two decades. Badly played.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. Yellowdig is an internal collaboration tool. I discovered.