Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What is that if not the definition of “authoritative”? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? He continued by saying that PR outcomes can be broader, and can refer to any part of the communication “life cycle&# or “funnel,&# with the funnel stages being: a.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

JUNE 24, 2019

Influencer Dance Definitions. The micro influencer is often more motivated to share knowledge and relevant information with their community. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. You need to do the same with an influencer.

Measurement 95

Measurement eBook Tools Survey 95

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Remember, Google wants sites to provide helpful content.

Analysis 91

Analysis SEO Guidelines Google 91

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

Karen Freberg

MARCH 15, 2020

Dear Public Relations and Social Media Academic Community, It’s time to step up to the plate. We are practicing safe measures in social distancing, and making sure we are there for our students and colleagues. However, I noticed something over the past week that was interesting, and it has motivated me to write this post.

Crisis 77

Crisis Education Resources Community 77

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

Social Media 40

Social Media Media Measurement B2B 40

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work. (We

Pinterest 79

Pinterest Measurement Analysis Community 79

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Through its Spring conference, additional events and community resources, it has connected senior public relations counselors for more than 50 years. Who doesn’t want that?

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. 7) User reviews and community comments.

Case Study 117

Case Study Software Data Web 117

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? Sounds ironic? Don’t get me wrong.

Education 150

Education Training Course Social Media 150

Communications Conversations

FEBRUARY 27, 2018

But, subscribing is definitely worth it for all the other content they share. But again, much like Schaefer’s blog, I stick to Gini’s posts and generally avoid the community/guest blog posts. Lately, however, it does seem like Gini is writing more about the business of running an agency. Just top notch.

Social Media 68

Social Media Blogging Media Airlines 68

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. I’ve settled into a bit of a formula. Or why use something.

Conference 100

Conference Writing How To Real Estate 100

Sword and the Script

NOVEMBER 1, 2016

Today I spend most of my waking hours building similar platforms for clients, and many evenings reading, studying or writing about the subject. At the time, the marketing and PR community seemed to be infatuated with fans and followers as an indication of influence, and the purpose of the survey was to examine that notion.

Marketing 60

Marketing Study Survey Content Marketing 60

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. We create and market our own content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. We create and market our own content.

Film 60

Film Print Creativity Internal 60

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. Lloyd of Chicago wrote the definitive book of jury selection in Illinois.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). I am a big believer in the importance of measurement. Who inspires you?

Course 40

Course Measurement LinkedIn Banking 40

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. You spend a lot of time planning, writing, editing and designing content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Karen Freberg

SEPTEMBER 1, 2017

For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry. Nebraska ties in emotion, stories, and of course – their community and team together – with every post, update, and strategy. Simone Biles.

Sports 45

Sports Social Media Trends Media 45

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Right now, the biggest focus is on writing and presenting content for mobile consumption. The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Wanna Subscribe?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Yes, its definitely wise to consider what avenues will reach a majority of your stakeholders. Wanna Subscribe?

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

DECEMBER 16, 2010

Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum? Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Start measuring.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

NOVEMBER 7, 2010

Definitely a palomino. How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. This is definitely a palomino. Because what he says is Just.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

JANUARY 18, 2011

Being a non-geek, I had no idea that WordPress’ WSYWIG editor has a lot more options than show up in your “kitchen sink&# when you’re writing posts. Mark as read Approve comment No hard feelings for leaving Livefyre off of this post :) Looking forward to reading the one you write about comment systems!

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

NOVEMBER 23, 2010

The small community of readers I have built up and learned from would shun me, rightly perhaps. I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Music like Jimi Hendrixs has provided a tremendous amount of inspiration for me on so many levels * work * excercise * acting * writing * and much more As far as Im concerned, theres always some room for music in a persons life. And it paid off. Wanna Subscribe?

Social Media 73

Social Media Twitter Facebook Measurement 73

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. There are two points here that I’d like to pick up on.

Publicity 46

Publicity Storytelling Study Journalism 46

Karen Freberg

JUNE 6, 2017

Both are definitely strong voices and assets to the industry and field. Does it matter how many hours you spend creating content for your YouTube channel or write blog posts? I do spend a lot of time creating posts (like this one) to help share my thoughts and insights with my community. Who am I to judge on that account.

Social Media 40

Social Media Brand Branding Media 40