Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 146

Study Media Relations Media Measurement 146

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. Little did we know we’d be in that place for more than a year.

Media 106

Media SEO Analytics Analysis 106

PR in High Definition

OCTOBER 28, 2021

The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email. Facebook introduced new measures which attempt to push teens away from harmful content.

System 62

System Social Media Policies Google 62

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? He continued by saying that PR outcomes can be broader, and can refer to any part of the communication “life cycle&# or “funnel,&# with the funnel stages being: a.

Measurement 77

Measurement Publicity Web Analytics 77

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JUNE 10, 2015

How Social Has Changed Communication. Those gatekeepers often didn’t have the same definition of newsworthiness as you. Community is the future of business, says Brian Fanzo , the chief digital strategist of BroadSuite. Activate your employees. Provide value by helping grow a community.

Social Media 120

Social Media Data Community Crisis 120

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. In addition, while these rankings are a useful guide, they are not definitive in my opinion.

Industry 93

Industry Media Technology Employee 93

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Or another way to put it: No investments in marketing = the return of marketing is zero. ROI = net income / cost of investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses.

Real Estate 52

Real Estate Small Business Local Reputation 52

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same.

Survey 74

Survey Industry Communications Corporate 74

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. While we as an industry have begun to implement these, they are now essential to our daily responsibilities – integral , if you will. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

PR in High Definition

JANUARY 26, 2021

Those reputations are built on views from others – customers, partners, the media, employees or candidates, stakeholders, even Alexa and Google Nest. If you cannot offer monetary prizes for employee polls, how about randomly selecting someone from those taking part to finish early on a Friday or start later on the Monday?

Reputation 90

Reputation Creativity Employee Resources 90

Communications Conversations

MAY 1, 2015

He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. Jack definitely has interests he will share more often than anything else on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Ethical Voices

AUGUST 22, 2022

It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. We are so normed in communication, especially in marketing, to look at things in a short-term gain perspective. What am I measuring this quarter, next quarter, this year?

Ethics 76

Ethics Communications Agency Technology 76

Waxing UnLyrical

MARCH 6, 2015

based pros are (differences in spelling are not typos, simply the difference across the pond): #2 Crude definitions of professionalism. Most respondents (79%) said HTML and coding were among their greatest weaknesses, with 84% of all in-house private sector employees falling within this demographic. billable by… pitching.

Social Media 40

Social Media Media Measurement Survey 40

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. Facebook users spend an average of 20 minutes each day on the social networking site, making it potentially the most influential social network used by your community. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Psychobiology informs us about the intersection of cognition and physiology and may explain certain inherent communication styles.

Publicity 46

Publicity Storytelling Study Journalism 46

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Psychobiology informs us about the intersection of cognition and physiology and may explain certain inherent communication styles.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Psychobiology informs us about the intersection of cognition and physiology and may explain certain inherent communication styles.

Publicity 40

Publicity Storytelling Study Journalism 40

Karen Freberg

AUGUST 15, 2017

Specifically, more of these ideas are shared in a designated Facebook group called Social Media Professors Community , and on Twitter (@SMprofessors). We are seeing this as a growing emphasis with many professionals when looking at future colleagues and employees. Definitely a place to go for getting started!

Social Media 69

Social Media Media Resources Education 69

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? For example, the Brookhaven National Laboratory , on Long Island in New York, found that community groups disagreed with each other about whether the laboratory should restart a nuclear reactor after it leaked radioactive waste into the ground water. Thus, they are not really measuring “public” opinions.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

JANUARY 3, 2011

And if you’re a full-time, but junior, employee, read your job description carefully and pay attention to what you are and are not paid to do. I would definitely say number 2 & 5 are SO tough but SO important! Are you taking full advantage of them? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 63

Facebook Twitter Measurement Blogging 63

PR in High Definition

SEPTEMBER 27, 2021

It allows us to broadcast messages to a wide audience at any time of the day, connect with customers and stakeholders directly, no matter where they are in the world, and target specific pockets of communities and personas to influence their thinking. Think about the recent BrewDog employee backlash scandal , for example.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Solo PR Pro

MARCH 14, 2023

And to take it one step further, publish a post announcing this news to your professional community. You should definitely not do this.) Do you eventually want to hire part-time or full-time employees? Business development plan You wouldn’t sign up for a marathon without having a training plan, would you? That seems tedious.

Tools 52

Tools Banking LinkedIn Meeting 52

Sword and the Script

MARCH 1, 2022

That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Meltwater has its eyes on adjacent markets. ESG outlook.

Software 129

Software Case Study Advertising Advertising 129

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. For years marketing leaders have all heard data, data, data.

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

DECEMBER 13, 2017

That includes women, people from another social class, people with disabilities, the LGBT community and people from other racial groups. There are a number of ways organisations can help employees overcome their unconscious bias. 3 Unconscious bias has become an issue within organisations in 2018. What is it, and why is it important?

Training 80

Training Groups Industry Examples 80

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 64

Marketing Pitching Corporate Tools 64

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I also appreciate the sense of community. I’m really enjoying that focus. Why do you work in PR?

Energy 53

Energy Measurement Internal International 53

Stuart Bruce

JULY 23, 2017

And forgive me if I groan again when I read “ROI is definitively our #1 challenge:”. The results of the questions about measurement and evaluation are equally alarming with the vast majority relying on fairly crude metrics such as likes, comments, mentions, shares, retweets etc. Is it really?

Social Media 68

Social Media Media Customer Service Corporate 68

Communications Conversations

OCTOBER 25, 2018

It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. Did you know 5B emojis are sent each day on Facebook Messenger?

Social Media 89

Social Media Trends Media Instagram 89

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Add to that the high turnover in communication teams.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 98

Social Media Marketing Media Creativity 98