ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Konnect Agency

APRIL 1, 2021

Working at a lifestyle public relations firm with clients across a wide variety of industries including food & beverage, franchise and more, there are a ton of different ways to amplify this with media relations. Now more than ever, we need to encourage mutual support of one another and help our communities. The list goes on.

Brand 59

Brand Branding How To Consumer 59

Cision

AUGUST 2, 2016

Most brands focus externally when creating and promoting content, but they’re missing an important audience to include: the internal audience. If your internal audience isn’t interested in the content you create, how can you expect your external audience to be? Use a distribution service. Offer a subscription.

Internal 120

Internal International Customer Service Pitching 120

Rock the Status Quo

OCTOBER 6, 2015

Like the first summer monsoon washing away a year’s worth of dust, or a squeeze of fresh lemon bursting on your tongue when you sip water, the industry is becoming infused with new ideas, new influencers and experts, and a deluge of alternatives to grow visibility. It’s refreshing. It’s wonderful!! Change your habits?

Digital PR 100

Digital PR Publicity Pitching Social Media 100

PR 20/20

SEPTEMBER 5, 2018

MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

NOVEMBER 30, 2022

Which industries do we plan to focus on for growth? Does your company target a variety of audiences across different industries? A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. What makes our company unique in the market? Customer service?

Marketing 52

Marketing Technology Internal International 52

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. Industry Level: Industry Professional - all levels. Marketing 1.75 In the meetings industry, there’s no better place to spend your time online than LinkedIn.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Landis PR

MARCH 14, 2022

If you are hoping to drive awareness, research your competitors or target audience and listen to the conversations currently circulating within your industry. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Create a Recognizable Brand with Relevant Social Content.

Social Media 52

Social Media Consumer Brand Branding 52

PR 20/20

SEPTEMBER 5, 2018

MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Strengthening community-building and connections. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Communications Conversations

JANUARY 13, 2017

It’s a more digital content marketing focused role, which is part of the work that I really love. Sometimes that means taking care of their customer service needs. Really, it’s that balance that I argue is why people need to put on their public relations hat when doing community management over social media.

Insurance 60

Insurance Insurance Social Media Corporate 60

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Brand 195

Brand Branding How To Reputation 195

ReimaginePR

AUGUST 1, 2016

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business.

Brand 120

Brand Branding Marketing How To 120

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Prohibition

AUGUST 4, 2021

If you don’t have the time to do this, you’re going to end up losing out on potential customers and sales. The Internet is a vast, complex system of virtual connections and communities. No longer can brands provide a steady, reliable comfort from generation to generation, focusing on product quality and customer service.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. . – Jayme Soulati | Soulati Media, Inc. More content marketers will get frequency right.

Social Media 93

Social Media Marketing Media Creativity 93