Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Those insights will lead to better briefs to inform creative and content. Invest in building communities, customer databases and influencer networks. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

wiredPRworks

MAY 25, 2022

Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Television 52

Television YouTube Pinterest Radio 52

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Trends can be more engaging than traditional social content for their surprise element and creativity; they make a statement. Photo by S O C I A L.

Social Media 82

Social Media Trends Viral Media 82

5W PR

APRIL 9, 2019

It can cost money and time to creatively come up with a way to connect. This may not be a good approach for every business, but it may also be worth exploring if a business finds they need a fresh way to connect with their customers and community. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. This is my fourth lockdown letter. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Brand 90

Brand Branding Marketing Ethics 90

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media.

Comparison 120

Comparison Television Print Social Media 120

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. As far as what I was most proud of, I’d have to say it was the new community relations program. They also helped me think differently and creatively. And then, anything else that may come up along the way.

Sports 113

Sports Travel Television Agency 113

Cision

NOVEMBER 24, 2015

Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. Get creative and don ’ t be afraid to pay. Organic content is PR.

Pitching 120

Pitching How To Instagram YouTube 120

Solo PR Pro

MAY 14, 2021

Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. Her immersion into this world of creativity sparked her curiosity for what existed behind the camera lens. A serendipitous moment: Naming the agency. A passion for helping the underserved.

Meeting 105

Meeting Training Study Film 105

Sword and the Script

MAY 11, 2019

This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Specifically, the impacts of traditional earned media events on sales drop by 21% (new) and 23% (repeat) when online community activity cannot affect the other media variables.

Study 144

Study Media Relations Media Measurement 144

Reputation Specialist Michael Toebe

AUGUST 3, 2021

It’s a bold play on behalf of the company that will likely backfire and invite media support for Johansson through numerous articles, columns, podcasts and television shows. Now, for the reply from Creative Artists after Disney offended its client, Johansson, further. It’s not well thought out nor effective.

Publicity 52

Publicity Media Ethics Television 52

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Beyond PR

JUNE 23, 2016

Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. Our goal is to create the number one baking community online.”.

Video 73

Video Marketing YouTube Comparison 73

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Mark Reed-Edwards hosts the confession series, which spotlights movers and shakers in the marketing community. Talk to Us !

Marketing 88

Marketing B2B Interviews Content Marketing 88

Cision

OCTOBER 14, 2015

Many of these sites have active communities of commenters, creating another opportunity to engage. However, people who first learn about a breaking topic on television are more likely to go online for further information, rather than to seek more television news on the topic. Image: Spencer E Holtaway ( Creative Commons ).

Journalism 120

Journalism Trends Local Print 120

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. To truly stand out, you need creativity, innovation and originality. Third of all, get experience not just in media relations, but in digital analytics, content marketing, social media and community relations.

Writing 120

Writing Engineering Journalism Analytics 120

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. However, some straddle more than one type of mass communication.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

DECEMBER 5, 2018

Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. Transatlantic television became possible. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising. Richard Levick: There’s an immense amount of truth in that.

Report 225

Report Media Advertising Advertising 225

Mark My Words

MAY 3, 2022

But Sibley says that Netflix’s comms teams need to build a brand that people can “respect and align with” and “tell the other side of Netflix – more storytelling about the quality programming that they invest in globally” Borkowski agrees that bigger gestures could be made, not least within the creative community.

Film 60

Film Advertising Advertising Consumer 60

Maxim Behar

NOVEMBER 15, 2023

Media drives the communication between people around the world. People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. Now it's in my room. This has its pros and cons.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

Waxing UnLyrical

JUNE 17, 2011

But back then, there was a air of confidence in the television world. So, what about the creative industry? They can name their own price, get an average of 104 concepts for a design project by tapping in to a community of thousands, and thousands of designers, and be DONE in a week. And this was Cable TV. They loved them.

Advertising 87

Advertising Advertising Travel Social Media 87

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. The community was scanning, spending less than a minute on a post. The sales process is a creative one.

Radio 40

Radio Mobile Media Sports 40

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

NOVEMBER 25, 2010

He spent Thanksgiving with the television, a frozen meal and a card table. the Macy’s Thanksgiving Parade became a familiar sight on television (no football for me, thank you very much). I spent the entire holiday glued to my laptop and the television (once the U.S. In 2003, when we made the big move from California to D.C.,

Hotels 89

Hotels Television Twitter Facebook 89

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

ZudePR

JUNE 6, 2016

8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. According to Nielsen, the average American spends 158 hours each month watching television(!!). I also build in time to think, read and mind-map, as some of my best work happens when I’m in that creative mindset. (On

Writing 114

Writing Social Media SEO Blogging 114

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. Build your reputation through positive news stories, community involvement, and good reviews. A Long-Term Strategy: Content Marketing.

Publicity 63

Publicity Small Business Advertising Advertising 63