PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Which communications assets can we use to make our kindness campaign a success?

Employee 146

Employee Crisis Reputation Creativity 146

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 83

Measurement Strategy Banking Travel 83

Stephen Waddington

FEBRUARY 12, 2021

You’re invited to join a new Unconference learning and development event. Why it's time to play the race card Nurturing tomorrow's leaders during lockdown How to build a PR measurement dashboard An unregulated eco-system: the darker side of digital It takes place from 1pm-2pm on 26 February. Better still, come and share an idea.

System 121

System Measurement Facebook Report 121

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas.

Marketing 76

Marketing Consumer Measurement Financial 76

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. If they want to measure brand recognition #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content.

Measurement 75

Measurement Media Banking Community 75

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 110

Education Employee Measurement Agency 110

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. PESO measurement!

Measurement 40

Measurement Community Banking Advertising 40

Shift Communications

JUNE 28, 2022

When it is a matter of commenting a timely event, it’s important to take a breath and review a series of questions : Evaluate : Why is it important for the organization to comment? How does it relate to the business, employees, clients, or community? Do not get carried away by the news. Does your voice add value?

Employee 124

Employee Local Community Policies 124

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. If no engagement from the community, numbers mean nothing #measurepr. For now, let’s catch up on #measurePR.

Measurement 40

Measurement Comparison Banking Print 40

Sword and the Script

AUGUST 1, 2022

“The silver lining in intensified demand and volume for comms expertise in the wake of the past several years’ events is certainly validation for the ROI of our profession,” wrote Stacey Miller , Vice President, Communications, Auto Care Association and one of five contributors to the report.

Survey 129

Survey Communications Measurement Internal 129

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Digital design and production skills are in demand as events continue to take place online. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. I started an online community of practice at the outset of the pandemic. They act as a common, corporate language.

Industry 153

Industry Publicity Agency Community 153

Waxing UnLyrical

MARCH 13, 2015

With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” A1) At multiple agencies, worked closely w/ clients on much measurement trial & error. In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp.

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. That sounds promising. Propel Raises $4.5

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

AUGUST 6, 2020

Importantly, the event is complimentary for 48 hours on August 19-20, 2020. What is the JOTW Communications Survey? Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row. It’s free to subscribe and free to post job if you have a listing. You can subscribe here.

Training 94

Training Trends Media Survey 94

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. As publisher@commPRO the mission=empower our community thru content. Content and communications has always been a part of the equation. . “A1: Communication on the brain my whole life. A1 I’m a marketer. As did Samantha M. :

Measurement 40

Measurement Journalism Video Community 40

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. Please mark your calendars for Tuesday, June 14th from 1-2 pm ET and RSVP to our Facebook event.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. And you can’t have a productive workplace if you’re not measuring it. Ergo, Maddie + Rich = May’s #measurePR.

Measurement 40

Measurement Nonprofit Community Twitter 40

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Stephen Waddington

JULY 21, 2020

Rethinking events Corporate events will never be the same again. Digital design and production skills are in demand as physical events shift online for the remainder of 2020. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices.

Crisis 78

Crisis Agency Enterprise Local 78

Waxing UnLyrical

FEBRUARY 4, 2013

Disclosures: In addition to speaking, I’m also working with Geoff Livingston and Patrick Ashamalla on promoting the event, which means I have a vested interest in getting people there. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below!

Community 79

Community Nonprofit Twitter Measurement 79

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

AUGUST 14, 2015

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. As did Gerard F. Corbett : A2.

Measurement 40

Measurement Analytics Google Tools 40

Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Create, measure, evaluate etc. Alexander Wilson also added: A4.

Measurement 40

Measurement Google Twitter Groups 40

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. They have one customer with custom work tracking 65.

Publicity 89

Publicity Media Advertising Advertising 89

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Jo Detavernier | Detavernier Strategic Communication. Creative employee communications.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

AUGUST 31, 2020

Externally that means continuing to engage the public around social distancing measures and the need for protective equipment. This includes the culture, events, hospitality, and sports. COVID-19 has paid a reputational divided to organisations that have shown up and played a role within their communities.

Communications 125

Communications Crisis Leadership Sports 125

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

Communications Conversations

JULY 23, 2019

This is a great event that has taken on a life of its own the last few years. Now again, I’m not taking shots at AdFed or the good folks who put on this event. We all know we have a strong agency community here in Minneapolis/St. And, I realize these kinds of events are driven by nominations.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

AUGUST 9, 2022

Stacey Miller , the vice president for Communications at the Auto Care Association , and another contributor, agrees. The top 10 communications challenges in 2022. 23% measuring results / ROI. 23% measuring results / ROI. It feels good to finally be understood.”. 31% too many priorities. 25% lack of employee experience.

Communications 146

Communications Survey Employee Measurement 146

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. Tool intelligence You’ve already started your journey exploring tools by joining this event but there are plenty of other sources of information and insight. We’ve had to adopt new tools to work virtually.

Tools 175

Tools How To Agency SEO 175

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94