Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy?

Corporate 107

Corporate Communications Guidelines Policies 107

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. But the reaction in the gay and trans community was swift and angry, and sales suffered.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

MAY 25, 2021

Many are also taking a stand against racism and communicating their message of diversity to the public. For companies, the challenge is to communicate authentic, rather than empty, DE&I statements — and to take real action to ingrain those values into their cultures.

Training 190

Training Policies Study Community 190

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

NFTs benefited further from press attention to the metaverse, driven by Facebook’s very public commitment and rebranding as Meta. and abroad for contact-free transactions and many kinds of public information campaigns. Even former Melania Trump wants a piece of the action. Billionaire Astronauts. Jeff Bezos had a good year.

Facebook 310

Facebook Crisis Employee Government 310

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 167

Ethics Training Social Media Leadership 167

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve.

Reputation 78

Reputation Ethics Mobile Corporate 78

Doctor Spin

DECEMBER 15, 2023

Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet. This includes document management systems, digital libraries, and databases This triad forms the backbone of any effective intranet, catering to the most fundamental needs of an organization.

System 52

System Employee Meeting Internal 52

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. What are some of the key takeaways you want PR pros to keep in mind from the Promise and Pitfalls documents? There is other ethical guidance on AI for public relations.

Ethics 83

Ethics Publicity Guidelines Technology 83

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. I’ve created a methodology called Corporate DNA. We need a methodology that is based in logic. Authenticity is more important than ever.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Doctor Spin

JANUARY 19, 2021

Is de-platforming a sound public relations strategy? Still, if the violation is documented and the terms of conditions are lawfully compliant, there’s not much more to be said about such a termination. Deplatforming is a final public relations challenge. The short answer is … maybe. Analysing the Situation.

Publicity 52

Publicity Strategy Policies Tools 52

Cision

JULY 31, 2015

According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Issuing a public statement is an important first step, but it needs to be followed by action. Do something that benefits the community. A public crisis demands a public apology and public action.

Crisis 120

Crisis Crisis Communications Brand Branding 120

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 71

Ethics Training Financial Survey 71

Ethical Voices

APRIL 2, 2024

The office safeguards all the county public records as well as the court records. Hopefully, they get called out on it because that is something that should never be done in a public office. You mentioned it’s a hundred-page document. I always feel someone is watching over my shoulders in the public records world.

Policies 63

Policies Ethics Government Leadership 63

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 79

Ethics Corporate Leadership Groups 79

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

NOVEMBER 12, 2015

Research and evaluation are considered by many to be relatively recent concerns of public relations practitioners. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance. Robinson moves onto pre-testing of public relations materials.

Survey 40

Survey Publicity How To Measurement 40

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 52

Ethics Training Financial Survey 52

Rock the Status Quo

NOVEMBER 8, 2015

Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. It’s part of our relationship with the public and where the majority of crisis management takes place. It can go downhill quickly.

Social Media 100

Social Media Media Customer Service Resources 100

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Creative employee communications.

Marketing 174

Marketing Employee Content Marketing Training 174

Cision

FEBRUARY 11, 2016

However, it’s Fast Company ’s article on Patty McCord, former chief talent officer, that highlights how earning media coverage around company culture takes time…and for Netflix, a 124-page document about how to make it happen. According Glassdoor’s annual report , 89 percent of millennial workers prefer benefits over a pay raise.

How To 120

How To Media Employee Policies 120

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. An estimated 70% of global carbon emissions come from the building and operation of infrastructure with a staggering seven percent of global carbon emissions coming from concrete alone.

Construction 52

Construction Engineering Community Resources 52

Reputation Us

JANUARY 7, 2019

staff, the public, members, prospective members, the media and social media users) say and share about your products, services and the experiences they’ve had with the credit union. Reputation Action 3: Demonstrate Community Relevancy. Credit unions typically do a commendable job as stewards in their respective communities.

Reputation 60

Reputation Nonprofit Policies Financial 60

Solo PR Pro

MARCH 15, 2022

While a corporate job might offer twelve weeks of parental leave, running your own business means it's all up to you to figure out. . We talked with a few PR pros to get their best advice — Nicole Becker of Nicole Becker Public Relations , Kristen Elworthy of Seven Hills Communications and Meredith LeJeune of Thought Bubble Communications.

How To 102

How To Corporate Ethics Communications 102

Beyond PR

APRIL 14, 2017

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. By documenting the relative importance of various activities that take place before (i.e.,

Conference 40

Conference Study Corporate Analysis 40

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Do your best to debunk them with solid evidence i.e., figures and statistics, documents or expert witnesses.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example. Detailed briefing here.

Data 90

Data Enterprise Survey Instagram 90

Prohibition

DECEMBER 17, 2021

What is crisis communication? Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 97

Agency Trends Marketing Survey 97

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. He has since left the paper.”

Ethics 60

Ethics Journalism Banking Media 60

Bianchi Biz Blog

FEBRUARY 22, 2021

Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. We are now in a post-gatekeeper era of publicity and PR. While best practices in search are ever-shifting, Rand Fishkin is a well-respected source in the SEO community.

Blogging 60

Blogging Marketing SEO Content Marketing 60