PRSay

MAY 25, 2021

As PR professionals, we understand that communication influences every aspect of a company. And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. Moreover, we can widen our target audiences to include diverse members of our communities.

Training 188

Training Policies Study Community 188

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve.

Reputation 78

Reputation Ethics Mobile Corporate 78

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 156

Ethics Training Social Media Leadership 156

Onclusive

JANUARY 31, 2018

I’ve created a methodology called Corporate DNA. Cunningham describes the two elements of creating a company’s Corporate DNA: “I categorize companies into three categories: product-oriented companies, customer-oriented companies and concept-oriented companies. We need a methodology that is based in logic.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Solo PR Pro

AUGUST 10, 2021

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. One of my favorite tips for writing a compelling proposal is to add some personality and color commentary to an otherwise straightforward document using the tool Loom. 5 solo PR pros share tips for writing a proposal.

Writing 104

Writing Analysis Case Study Video 104

Stephen Waddington

FEBRUARY 12, 2021

An MA dissertation is a 12,000-word document in which you make a reasonable argument, answering a research question, problem, or hypothesis, based on evidence. I recommend aligning with communities and conversations around practice. It’s a start point to for dissertation topics. The best dissertations are original and niche.

Publicity 103

Publicity How To Ethics Internal 103

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

AUGUST 6, 2020

What is the JOTW Communications Survey? Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row. JOTW subscribers are seasoned professionals: 92% have 11 or more years of experience and 52% are in-house communications professionals. You can subscribe here.

Training 94

Training Trends Media Survey 94

Cision

APRIL 7, 2017

Beyond showing “a number,” an earnings guidance mosaic will present shareholders some tactile measure on how a corporation is goaling and tracking themselves towards building shareholder value. And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies.

Study 120

Study Meeting Corporate Data 120

Cision

JULY 31, 2015

Establish a crisis communication plan now rather than later. According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Do something that benefits the community. You can, but it’ll require preparation and planning. It dictates recovery time and actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 70

Ethics Training Financial Survey 70

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact.

B2B 67

B2B Measurement Blogging Community 67

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 52

Ethics Training Financial Survey 52

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. An estimated 70% of global carbon emissions come from the building and operation of infrastructure with a staggering seven percent of global carbon emissions coming from concrete alone.

Construction 52

Construction Engineering Community Resources 52

Cision

FEBRUARY 11, 2016

However, it’s Fast Company ’s article on Patty McCord, former chief talent officer, that highlights how earning media coverage around company culture takes time…and for Netflix, a 124-page document about how to make it happen. According Glassdoor’s annual report , 89 percent of millennial workers prefer benefits over a pay raise.

How To 120

How To Media Employee Policies 120

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. “Everything is seen through a political filter,” wrote one respondent.

Survey 135

Survey Measurement System Education 135

Beyond PR

APRIL 14, 2017

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. By documenting the relative importance of various activities that take place before (i.e.,

Conference 40

Conference Study Corporate Analysis 40

Reputation Us

JANUARY 7, 2019

Reputation Action 3: Demonstrate Community Relevancy. Credit unions typically do a commendable job as stewards in their respective communities. These real numbers show true value and resonate with your staff, members, prospective members and, of course, the community you serve. The challenge is to be measurably relevant.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example. Detailed briefing here.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The legal community, and more specifically the in-house effect on law firms bear insight. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 92

Agency Trends Marketing Survey 92

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. You are a hard-working professional with the talent to succeed in your industry.

Print 71

Print Resources Technology Interviews 71

Beyond PR

APRIL 7, 2017

Beyond showing “a number,” an earnings guidance mosaic will present shareholders some tactile measure on how a corporation is goaling and tracking themselves towards building shareholder value. And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies.

Study 45

Study Meeting Corporate Data 45

Bianchi Biz Blog

FEBRUARY 22, 2021

In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60

Ethics Journalism Banking Media 60

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. Let’s unpack that a bit more, because as a human, there seems to be something wrong here. Show me the money!

Leadership 71

Leadership Reputation Employee Hotels 71

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. There are also intangibles such as the seemingly unexplained behavior of a digital community. Corporate blogging is a long game and you will make mistakes in the process. Document these errors, learn from them and keep driving forward.

B2B 60

B2B Blogging Data Survey 60

Solo PR Pro

OCTOBER 11, 2016

Independent work, once a mere fantasy for weary corporate warriors is a mainstream alternative for millions of people. While the benefits of becoming an independent consultant have been well documented – freedom, flexibility and the ability to fully control your own career – the challenges of working on your own are far less discussed.

Employee 40

Employee Resources Local Tools 40

Waxing UnLyrical

NOVEMBER 7, 2016

It is a simple document that includes demographic information and more detailed behavioral information that relate to the actions you want them to take with your content. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

MARCH 6, 2013

And as you click through, there are several other resources available to you, including a detailed briefing document, datasheets of the raw data, the methodology, and an updated list of company responses to the campaign. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Brand 98

Brand Branding Policies System 98

Wadds Inc.

FEBRUARY 15, 2024

The document sets out the governance expectations of organisations funded by Arts Council England in identifying and classifying risk issues. The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship.

Creativity 105

Creativity Government Financial Reputation 105

Karen Freberg

JUNE 8, 2018

Most of the brand related events I have done related to influencer marketing has been related to sports, nonprofits, and corporate brands. Here are some things I felt Jeptha Creed and their team did that was very well done when it comes to running an influencer focused event: Encouraged social media documentation.

Social Media 40

Social Media Media Nonprofit Sports 40

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The authors have documented case studies used to support the notion of profitable content marketing. This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. Again, I don’t know if research has been done, but as a profession we should be aware of, and document, incidences of PTSD that have arisen post crisis along with other aspects of individual health and well being.

Crisis 63

Crisis Crisis Management Leadership Training 63

Doctor Spin

DECEMBER 15, 2023

Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet. This includes document management systems, digital libraries, and databases This triad forms the backbone of any effective intranet, catering to the most fundamental needs of an organization.

System 52

System Employee Meeting Internal 52