Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns.

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. These are just a few of our favorites.

Blogging 52

Blogging Marketing Pinterest SEO 52

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

JULY 26, 2016

(LCI), stresses the importance of an integrated campaign where all communication channels support each other. In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. First and foremost, learn how to write.

Writing 120

Writing Engineering Journalism Analytics 120

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. Even if the event isn’t official yet, write it down. Make a List.

Small Business 70

Small Business How To Writing Conference 70

Cision

APRIL 28, 2016

JConnelly wanted to make it such an important part of the DNA at the firm that it created an executive-level position to look at new business models and opportunities, explore new technology that could help clients think through strategic problems in a more creative way. What are the biggest content marketing mistakes that brands make?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Through its Spring conference, additional events and community resources, it has connected senior public relations counselors for more than 50 years.

Conference 58

Conference Content Marketing Community Education 58

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Flatiron Communications

JANUARY 30, 2023

This is a significant barrier for many, particularly low-income households and communities of color, who are already disproportionately impacted by the effects of climate change. Additionally, the lack of infrastructure for charging EVs, particularly in low-income communities and communities of color, also adds to the financial burden.

Financial 36

Financial Government Community Energy 36

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Buzzstream

JANUARY 22, 2024

Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.”

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10.

Survey 71

Survey Technology Corporate Financial 71

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. An incredible amount of digital ink has been spilled over the years on what to write about. Go forth and create great content!

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. An incredible amount of digital ink has been spilled over the years on what to write about. Go forth and create great content!

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

NOVEMBER 12, 2016

Simply stated this in good keeping with proper sales and marketing alignment. The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”.

Communications 120

Communications Crisis Internal International 120

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Burrelles Fresh Ideas

MAY 30, 2023

Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery. Diversity of content can be a particularly effective route to take here. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

How To 40

How To Ethics Education Creativity 40

Sword and the Script

JUNE 18, 2019

Communication teams must straddle all worlds.”. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 10) “Write and create content for internal and external audiences about my company.”.

Employee 147

Employee Print Writing Survey 147

Cision

FEBRUARY 3, 2017

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. This millennial based phenomenon broadcasts live stream, breaking news content in a manner that is unfiltered, yet fact-checked.

SEO 120

SEO Creativity Mobile Journalism 120

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. An incredible amount of digital ink has been spilled over the years on what to write about. Go forth and create great content!

Blogging 60

Blogging Conference Content Marketing Writing 60

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Reevaluate any content scheduled or planned for the next few weeks: Is it appropriate given the current climate? In the U.S.,

Crisis 92

Crisis Marketing Healthcare Resources 92

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Build customer relationships with these tips: Write action-driven, attractive captions – encourage them to engage with your brand. An amazing photo or video – it entices people to participate.

Instagram 120

Instagram How To Guidelines Facebook 120

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. In other words, the stories he writes must appeal to as many people as possible. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. Blending editorial and advertising.

Journalism 64

Journalism Brand Branding Advertising 64

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). AI-generated content is picking up steam. It helps us stay on top of breaking news as well as the personal chat from journalists and influencers we want to reach.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses.

Study 138

Study Media Relations Media Measurement 138

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Critical Mention

MAY 10, 2019

With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community. When she’s not writing, you can find her at music festivals, hiking or snowboarding. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 75

Marketing eBook Case Study Measurement 75

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. What are the attributes of a good Instagram image?

Instagram 69

Instagram How To Mobile Community 69

Marketwired

FEBRUARY 11, 2016

Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Previously, she was the CEO of talkTECH Communications, one of the fastest growing tech PR firms in the country. and Entrepreneur, and her contributing writing can be seen in everything from Forbes to the Huffington Post.

Conference 100

Conference Big Data Pitching Employee 100

Sword and the Script

MARCH 28, 2017

Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. The Media Reference Challenge. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. Scott recommends that you start by defining your set of potential customers, identifying their characteristics and then designing your content to address your target audience’s needs. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. Then in 2010, he co-founded Contently to help brands produce audience building content. After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired.

Airlines 100

Airlines Viral Sports Ethics 100