Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. Sword and the Script Media can help with B2B marketing, PR and social media.

Software 86

Software Pitching Technology B2B 86

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Content marketing Complement the PR efforts with a strong content marketing strategy. Industry participation Get actively involved with the B2B tech community.

B2B 78

B2B Strategy Communications Case Study 78

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Technology helps it scale. PR generates influence. PR is (nearly) immune to ad blocking.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

NOVEMBER 21, 2023

Financial analysts say brand strength is a top factor According to the report, “Strength of brand/marketing” is the factor most frequently cited by analysts (at 79%) when asked how they appraise and analyze the companies they cover. This is cited ahead of leadership quality (76%) and technological innovation (72%).”

Financial 148

Financial Marketing Survey B2B 148

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles. Q: How did you decide on the ideal marketing technology stack?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second.

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. More, More and Still More.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Deirdre Breakenridge

MAY 5, 2016

ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. We will be joined by our special guest expert, Fay Shapiro , publisher at CommPRO.biz , an exciting hub for professionals interested in events and opinions focused on integrated business communication sectors.

Community 150

Community Technology LinkedIn Advertising 150

Communications Conversations

APRIL 15, 2021

Creating effective and engaging TikTok or Reels content, for example. Or, what about figuring out if your company needs to be doing anything with emerging technologies and areas like NFTs and Augmented Reality? Content marketing manager. Influencer marketing manager. Video/audio production specialist.

Social Media 179

Social Media Media LinkedIn Community 179

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful. All human qualities known to make friends and influence people.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. Yet the PR software community has been taking this to new levels.

Software 135

Software Pitching Analysis Community 135

Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns.

B2B 120

B2B Marketing Content Marketing Technology 120

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. April 20 - 22, 2020 | San Diego, CA. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 97

Internal International Communications Employee 97

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. The online realm continuously evolves.

Communications 52

Communications Marketing Analytics Resources 52

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Burrelles Fresh Ideas

APRIL 16, 2024

Instead, effectively reaching the right audience at crucial touchpoints has become an art form, requiring a distinct skill set and a deep understanding of marketing strategies. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 95

B2B Marketing Measurement Social Media 95

Cision

APRIL 28, 2016

JConnelly wanted to make it such an important part of the DNA at the firm that it created an executive-level position to look at new business models and opportunities, explore new technology that could help clients think through strategic problems in a more creative way. What are the biggest content marketing mistakes that brands make?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. Content Marketing World. Stay tuned for more details.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. These are just a few of our favorites.

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

AUGUST 28, 2018

The IDG Influencer Network consists of carefully vetted technology experts, leading industry practitioners, analysts and other IT pros who produce content on behalf of our clients , under the direction of IDG content strategists. And who can blame them? You know who pays the highest price? Photo credit: Unsplash.

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Surveys of the PR community or reporters ( like this one ).

Survey 72

Survey Technology Corporate Financial 72

Prohibition

OCTOBER 23, 2023

The advent of disruptive technology like Artificial Intelligence is transforming various industries, and Public Relations is no exception. It’s a phrase very common in the client community. Have you been ‘ghosted’ before?

Ethics 62

Ethics Communications Pitching Retail 62

Karen Freberg

JUNE 6, 2022

As everyone knows, I love my technology, but there is nothing like in person experiences and meet ups. NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. First, it was SOOO good to see friends and colleagues IN PERSON!

Conference 72

Conference Construction Travel Meeting 72

Flatiron Communications

JANUARY 30, 2023

This is a significant barrier for many, particularly low-income households and communities of color, who are already disproportionately impacted by the effects of climate change. Additionally, the lack of infrastructure for charging EVs, particularly in low-income communities and communities of color, also adds to the financial burden.

Financial 36

Financial Government Community Energy 36

Cision

FEBRUARY 3, 2017

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. This millennial based phenomenon broadcasts live stream, breaking news content in a manner that is unfiltered, yet fact-checked.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

OCTOBER 29, 2020

SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired the PR technology vendor, Prowly. Do you think this deal could prompt more deals like it across the SEO and PR community?

SEO 67

SEO Strategy Software Digital PR 67

Cision

JULY 26, 2016

(LCI), stresses the importance of an integrated campaign where all communication channels support each other. In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. They posted this cute animal vid yesterday (in line with their brand on Insta), and asked people to comment with the content they want to see.

Crisis 92

Crisis Marketing Healthcare Resources 92

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 110

Video Marketing SEO Social Media 110