Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. Social media and niche communities like r/SkincareAddiction or r/nutrition.

B2B 137

B2B Company Survey Enterprise 137

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Lots of case studies and lots of stories of success and failure.

Community 40

Community Travel Pinterest Mobile 40

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. What gives? I see 3 big reasons: 1 – Resources.

Brand 113

Brand Branding LinkedIn Twitter 113

The Proactive Report

OCTOBER 12, 2015

In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. PS: this is the year of the message board !

SEO 100

SEO Google Pinterest LinkedIn 100

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. No problem. We hope to see you at MAICON in July!

Marketing 53

Marketing Conference Technology Interviews 53

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Dynamic Design: WIRED Marketing System.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Marketing Revenue. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Talent Solutions makes up the bulk of its revenue, followed by Marketing Solutions, then Premium memberships.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Flack's Revenge

NOVEMBER 10, 2016

” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow. Their news clout is growing, as the networks are increasingly publishers and aggregators of content. Sure, many in PR have jumped on the social media and content marketing bandwagons.

Facebook 184

Facebook Web Social Media Engineering 184

Cision

MAY 26, 2017

Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Cause marketing starts with proper affiliation. A big part of cause marketing is knowing how to appeal to the demographic.

Blogging 150

Blogging Community Retail Consumer 150

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 140

Study Media Relations Media Measurement 140

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. meeting at an all-male golf club to the exclusion of their female chief marketing officer”. Is it different than illegal marketing?

Marketing 69

Marketing Ethics Interviews Meeting 69

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

When someone like Elon Musk says that Tesla batteries could be used to replace Puerto Rico’s electrical system, there’s a grain of thought leadership there. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Be open to recommendations.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 79

B2B Media eBook Interviews 79

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . The FCC is investing in providing access to communities that do not have broadband. Emerged/Emerging Trends: Larger and more diverse audiences. As of 2013, 3 percent of the U.S. Or does the employer have a responsibility to track the data itself and take action?

Trends 120

Trends Mobile Web System 120

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees.

Internal 97

Internal International Communications Employee 97

Critical Mention

DECEMBER 10, 2018

We have become jaded in an oversaturated market, with good reason. Marketers are now in a tricky situation. When users earn a badge they increase their status in the digital community. Fitbit is an excellent example of this system. This requires market research and a thoughtful approach to segmentation and ad design.

Brand 61

Brand Branding Web System 61

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. I was one of those kids in high school who learned about PR and communications, then went to college and just started doing it after I graduated. You need to be in tune with the market to remain relevant.

Storytelling 106

Storytelling Technology Course Privacy 106

Critical Mention

DECEMBER 10, 2018

We have become jaded in an oversaturated market, with good reason. Marketers are now in a tricky situation. When users earn a badge they increase their status in the digital community. Fitbit is an excellent example of this system. This requires market research and a thoughtful approach to segmentation and ad design.

Brand 60

Brand Branding Web System 60

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Know a PR, marketing or sales leader with compelling ideas fit for print?

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Be responsible for admin issues on the account and employ good filing systems. Drafting and editing press releases and articles.

Agency 48

Agency Crisis Management Fashion Social Media 48

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Assert yourself. Be curious. ’ and then do it.”

Writing 120

Writing Social Media Community Course 120

Where the Fishermen Ain't

OCTOBER 25, 2013

There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer.

Publicity 39

Publicity Wikipedia System Community 39

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? Most simply don’t understand that bloggers (1) are looking for people that can contribute to their community, not just their blog, and (2) require posts that dovetail into their own goals instead of the goals of whoever is sending the pitch.

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

JUNE 26, 2015

content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) With four great guests on hand, we began to chat about measuring content.

Measurement 40

Measurement Journalism Video Community 40

Waxing UnLyrical

SEPTEMBER 21, 2015

It aims at integration of the city’s interconnected systems,” says Harjiv Singh as he takes a look at what exactly makes a city “smart.” Is Your Content Marketing Strategy Painful for Prospects? ” 3. ON BOARD – How To Use Board Games to Build Corporate Skills. ” 4. From Jean-Michel Dumont.

Travel 40

Travel Content Marketing Corporate Writing 40