Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Burrelles Fresh Ideas

APRIL 16, 2024

Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers. Instead, effectively reaching the right audience at crucial touchpoints has become an art form, requiring a distinct skill set and a deep understanding of marketing strategies.

B2B 93

B2B Marketing Measurement Social Media 93

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 182

Content Marketing B2B Marketing How To 182

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Everything from PR, social, and owned content are starting to bled together into one job.”.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: 43 Bright Ideas for Promoting Your Lead Gen Content. On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. They’re engaging directly with internal and external stakeholders. Typically content is pushed via these new channels, with limited means for engagement beyond rudimentary transactions.

Publicity 119

Publicity Customer Service Community Internal 119

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. Content Marketing World. AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Marketing 118

Marketing Social Media Trends Instagram 118

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. It must be unassailable, and completely white-hat instead of attempting to trick Google.

SEO 100

SEO Google Pinterest LinkedIn 100

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. They posted this cute animal vid yesterday (in line with their brand on Insta), and asked people to comment with the content they want to see.

Crisis 92

Crisis Marketing Healthcare Resources 92

Cision

APRIL 3, 2015

How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How can you build a community online and off? See the five factors to consider when developing a word-of-mouth campaign, 10 ways to engage through word-of-mouth marketing and mimic real-life examples of successful word-of-mouth campaigns.

Marketing 120

Marketing Customer Service Employee Mobile 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

AUGUST 2, 2016

Here are five ways to promote your content that may not yet be part of your strategy: 1. Look internally. Most brands focus externally when creating and promoting content, but they’re missing an important audience to include: the internal audience. Use a distribution service.

Internal 120

Internal International Customer Service Pitching 120

Sword and the Script

NOVEMBER 12, 2016

Simply stated this in good keeping with proper sales and marketing alignment. The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Solo PR Pro

JANUARY 11, 2021

There’s a whole community of like minded people you can lean on. Keri Tomsic, Strategic Communications Consultant & Owner, T Squared Communications, LLC. Optimistically, I look to a bright future for strategic communicators. We are the original content marketers – digital, print and visual.

Industry 79

Industry Print Ethics Internal 79

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Internal Resources.

B2B 94

B2B Company Survey Enterprise 94

Stephen Waddington

MAY 9, 2017

Twitter has said that it has no plans to address the issue and that the community quickly self corrects. FuturePRoof was founded in 2015 by Sarah Hall as community initiative to explore the future of public relations and its contribution to organisations as a management discipline. We have our doubts. Student support.

Ethics 108

Ethics Conference Advertising Advertising 108

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

Cision

APRIL 28, 2015

A community uniting around a labor strike? It was an internal argument taking place in public. Try the outside-the-box content marketing ideas from our free white paper! The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. The locals loved the story.

Employee 120

Employee Print Customer Service Local 120

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. a super reliable intern. AI Academy for Marketers.

Marketing 54

Marketing Resources Data Software 54

Konnect Agency

OCTOBER 30, 2019

Public relations is one of the most powerful and effective ways to communicate your message to your consumer – it uses a variety of tactics to manage the message between a company and the community, as well as promote goodwill between the brand, or product, and the public, community, employees or customers. By Beth Morino.

Marketing 64

Marketing Consumer Local Social Media 64

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Presspage

FEBRUARY 28, 2019

Any worthwhile content marketing strategy starts with a goal and online newsrooms are one channel of content distribution that should be leveraged in an overall strategy. ” The editorial calendar keeps brand journalists on schedule and on point, aligning closely with the content marketing strategy of the organization.

How To 90

How To Local Analytics Social Media 90

PR 20/20

SEPTEMBER 29, 2020

PR 20/20 ultimately built the Institute’s readership by applying a proprietary content approach to the HubSpot platform—what we call the Cognitive Content Hub. The Cognitive Content Hub is an in-depth, strategic framework that marries human and artificial intelligence to grow businesses through content marketing.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Takeaways Applicable to Any Vertical Market.

B2B 64

B2B Creativity Film Trade Shows 64

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. There is no prescriptive formula for becoming a PR influencer.

Storytelling 106

Storytelling Technology Course Privacy 106

Communications Conversations

FEBRUARY 2, 2016

The guest/community bloggers posts? Well… Read every month: Content Strategist. Also read, if you have time: The Content Marketing Institute . Explanation: So yeah, The Content Strategist is a very self-serving blog. Just a bit better than the Content Marketing Institute, in my view.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

Stephen Waddington

MAY 2, 2018

She’s earned a reputation as a forward thinking practitioner in marketing and public relations. She’s generous in publishing her ideas and as a result has built a community around her that supports her work through conversation and sharing. Iliyana has used her blog to help develop her thinking.

Blogging 61

Blogging Agency Meeting Web 61

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. At a minimum, your website should feature a clear version of your logo, your selected fonts, your preferred content layout, your main color scheme, and your selected frame shapes (e.g.

Company 84

Company Brand Branding How To 84

The Hoffman Agency

JUNE 4, 2019

And public relations agencies have been forced to rethink the way they work with their partners and clients to help them find the best way to generate and proliferate their content. Peggy Northrop, CEO of Northrop Consulting, formerly EIC of More and Sunset, followed this up with a point about how powerful good content can be on its own. “If

Media 34

Media Content Marketing Company Agency 34

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. How about a movement? Or do they?

eBook 120

eBook Google Tools Analytics 120

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media Internal 40

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Looking for a digital PR firm that knows how to measure? Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60